What users are saying about

Ahrefs

Top Rated
75 Ratings

Rival IQ

4 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

Rival IQ

4 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Rival IQ

It is great for competitive analysis if that's an ongoing need, and the upside of how it calculates engagement rate is that it's consistent across competitors (even if I think the methodology is flawed). We really only used the competitive data up front, and then sparingly afterward. If you want true impressions/engagement rate for Twitter, Instagram, and in some cases Facebook, then this is not as good.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.4
Rival IQ
6.7
Keyword analysis
Ahrefs
9.4
Rival IQ
6.0
Backlink management
Ahrefs
9.5
Rival IQ
SERP ranking tracking
Ahrefs
9.1
Rival IQ
Page grader
Ahrefs
8.0
Rival IQ
Competitive analysis
Ahrefs
9.2
Rival IQ
7.5
Site audit / diagnostics
Ahrefs
8.7
Rival IQ
Site recommendations
Ahrefs
7.7
Rival IQ
Task management
Ahrefs
5.6
Rival IQ

SEO Channels

Ahrefs
8.0
Rival IQ
Local SEO
Ahrefs
8.2
Rival IQ
Social SEO
Ahrefs
6.5
Rival IQ
Mobile SEO
Ahrefs
8.3
Rival IQ
Global SEO
Ahrefs
9.2
Rival IQ

SEO Platform & Account Management

Ahrefs
8.6
Rival IQ
Multi-domain support
Ahrefs
9.1
Rival IQ
Integration with web analytics tools
Ahrefs
8.1
Rival IQ

Pros

  • Site auditing tool. This finds (thousands) of issues for us and makes it easy for us to understand how to fix them to improve search engine rankings.
  • Organic Rankings. Being able to see number of websites and pages linking to ours and view exactly who is linking and what links got broken or lost is a great way to keep the link building growth healthy.
  • The keyword research tool is AMAZING! This is a huge influencing tool when talking to future potential clients. We're able to show them generally where they are against their competitors and how we can outrank them.
Caleb Kingston profile photo
  • Competitive analysis
  • Data visualization
  • Historical data
No photo available

Cons

  • Honestly, I'm having a hard time finding cons. I guess the price increase in switching plans, I find a little steep. Maybe there should be more plans in between what they have but even thought it's been a bit much, we've still found it worth it.
Caleb Kingston profile photo
  • True reach, impressions, and engagement rate data
  • Compatible networks not applied evenly
  • Instagram connectivity
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
We use it daily, no need to change a good thing
Clinton Dugan profile photo
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

All the competing tools I have used seem to focus on one or two key strengths and then include other features kind of half-baked. Ahrefs is the only tool that feels like they have considered and encompassed all features fully thought out.
Caleb Kingston profile photo
They were really flexible with a project that needed us to plug in a TON more competitors than an existing plan would have been feasible for; we enjoyed the tool enough to keep them on afterward, and even renewed even a year later. They appeared to do competitive analysis much better than all the competitors, and the visuals were a big improvement over the others, which we had already used.
No photo available

Return on Investment

  • Ahrefs has literally been the most powerful tool in my pocket for converting potential clients. They can't deny what I show them using AHREFS. It's a winner!
Caleb Kingston profile photo
  • Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
  • Positive: consistent visualizations across social networks makes for cleaner presentations
  • Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Rival IQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details