What users are saying about

Ahrefs

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Top Rated
101 Ratings
5 Ratings

Ahrefs

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Top Rated
101 Ratings
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Score 9.1 out of 101
5 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Rival IQ

It is great for competitive analysis if that's an ongoing need, and the upside of how it calculates engagement rate is that it's consistent across competitors (even if I think the methodology is flawed). We really only used the competitive data up front, and then sparingly afterward. If you want true impressions/engagement rate for Twitter, Instagram, and in some cases Facebook, then this is not as good.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.1
Rival IQ
6.9
Keyword analysis
Ahrefs
9.3
Rival IQ
6.5
Backlink management
Ahrefs
9.3
Rival IQ
7.0
SERP ranking tracking
Ahrefs
8.6
Rival IQ
Page grader
Ahrefs
8.1
Rival IQ
Competitive analysis
Ahrefs
9.1
Rival IQ
8.0
Site audit / diagnostics
Ahrefs
7.8
Rival IQ
Site recommendations
Ahrefs
7.1
Rival IQ
6.0
Task management
Ahrefs
5.5
Rival IQ

SEO Channels

Ahrefs
7.8
Rival IQ
6.0
Local SEO
Ahrefs
8.3
Rival IQ
Social SEO
Ahrefs
6.3
Rival IQ
6.0
Mobile SEO
Ahrefs
7.6
Rival IQ
Global SEO
Ahrefs
9.0
Rival IQ

SEO Platform & Account Management

Ahrefs
8.4
Rival IQ
Multi-domain support
Ahrefs
8.9
Rival IQ
Integration with web analytics tools
Ahrefs
7.8
Rival IQ

Pros

  • The index of links updates very often
  • The export features allow easy data cross analysis with other data sources
  • The price is well worth the return of service and usefulness
No photo available
  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
No photo available

Cons

  • Ahrefs pricing is fair, but honestly it is a put off for smaller SEO teams. If there was a smaller package that would allow SEOs to have access to core tools and then pay more for other tools (as needed), it would make more sense.
  • Despite giving you access to multiple tools, Ahrefs Site Explorer does not allow you to use them simultaneously. This is rather odd as one may want to get a report for a site while monitoring the keywords for the same site. It would be easier if the tools were linked in some way and could be used in sync it would be helpful
  • A mobile app would be nice! There are countless times I have wanted to use Ahrefs on the go, and having to log in on a laptop is not always ideal. The basic functions can easily be included in a mobile app that can be made available to users.
Nathan Sichilongo profile photo
  • I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Having used most of the industry's SEO suites, I chose Ahrefs because of its crawl depth and massive suite of tools. Most of the other suites have similar tools, but Ahrefs beats them in both accuracy and speed. These things are important for any SEO professional who understands that having the right data helps one make the right decisions.
Nathan Sichilongo profile photo
They were really flexible with a project that needed us to plug in a TON more competitors than an existing plan would have been feasible for; we enjoyed the tool enough to keep them on afterward, and even renewed even a year later. They appeared to do competitive analysis much better than all the competitors, and the visuals were a big improvement over the others, which we had already used.
No photo available

Return on Investment

  • Ahrefs has streamlined our SEO tool kit into one main tool and subscription, saving time and money.
  • With more real-time like data, decisions on site linking changes and audits are now made more confidently.
Nathan Sichilongo profile photo
  • Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
  • Positive: consistent visualizations across social networks makes for cleaner presentations
  • Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Rival IQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details