What users are saying about

Ahrefs

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Top Rated
95 Ratings
5 Ratings

Ahrefs

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Top Rated
95 Ratings
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Score 9 out of 101
5 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

Rival IQ

I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
No photo available

Feature Rating Comparison

SEO

Ahrefs
8.0
Rival IQ
6.9
Keyword analysis
Ahrefs
9.2
Rival IQ
6.5
Backlink management
Ahrefs
9.3
Rival IQ
7.0
SERP ranking tracking
Ahrefs
8.7
Rival IQ
Page grader
Ahrefs
8.0
Rival IQ
Competitive analysis
Ahrefs
9.1
Rival IQ
8.0
Site audit / diagnostics
Ahrefs
7.6
Rival IQ
Site recommendations
Ahrefs
6.9
Rival IQ
6.0
Task management
Ahrefs
5.0
Rival IQ

SEO Channels

Ahrefs
7.6
Rival IQ
6.0
Local SEO
Ahrefs
8.0
Rival IQ
Social SEO
Ahrefs
6.1
Rival IQ
6.0
Mobile SEO
Ahrefs
7.3
Rival IQ
Global SEO
Ahrefs
8.9
Rival IQ

SEO Platform & Account Management

Ahrefs
8.1
Rival IQ
Multi-domain support
Ahrefs
8.8
Rival IQ
Integration with web analytics tools
Ahrefs
7.4
Rival IQ

Pros

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee profile photo
  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
No photo available

Cons

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth profile photo
  • I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

It's very clear that Ahrefs has a larger database than their competitors. I never run into issues where this tool isn't able to evaluate keywords - even if they are very long tail niche keywords. The link section of the tool is also very useful. Ahrefs is able to clean up the links to root domains better than competitors, making link tracking much easier than it has been in the past.
Katie Goh profile photo
These products are similar, but don't provide the same friendly interface or analytical view of the social space. Both of the platforms above (Olapic + Track Maven) are great for social media users, influencers, and trend-data, but if you're looking at improving your own brands' performance, Rival IQ is the best bet.
No photo available

Return on Investment

  • It's not too expensive!
  • It's been useful in helping us improve our performance
  • It's helping us increase our keyword ranking
No photo available
  • Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.
No photo available

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Rival IQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details