Ambition vs. Chorus by ZoomInfo

Well suited: environments that crave social affirmation, social competition, or other organizations that can't incentivize success via compensation. Not well-suited: environments that support several similar roles that have different metrics. Example: we have 5 similar roles at my company that would benefit from Ambition, and each of these teams sits close to each other. It's challenging to customize Ambition to display multiple different roles with different metrics, rewards, and content. If you display the content on a screen in your office, it's best suited for only one role/team. Otherwise, you'll likely need to deploy Ambition to different teams separately, via a different account.

Incentivized

Chorus is well-suited for sales meetings and internal team meetings. It’s a good tool for capturing and analyzing conversations with prospects, making it easier to identify key insights and trends that can help close deals faster. It’s not the best tool for analyzing conversational data insights.

Incentivized

• Tracking multiple, relevant metrics
• Competition between peers
• Accuracy

Incentivized

• Great job on putting the conversion metrics. It's a big help knowing our metrics in every meeting.
• We learned what areas need to be improved and also the strength we had during that conversation.
• It also provides the length of speech of each participants.

Incentivized

• It goes down about once or twice a week

Incentivized

• The analytics around risks associated with certain words/phrases never seems to be accurate or relevant. Meaning I say things that are definitely not problematic, but they get marked that way.
• Needs to be easier to locate certain parts of a call, maybe by a more powerful word search. This isn't a problem for 30-60 minute calls but is more challenging for longer training sessions that last 3 hours.

Incentivized

It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term

Incentivized

This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.

They are always quick to answer any questions that you may have.

I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.

Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.

Incentivized

I have not tried alternatives to Ambition but could not see what additional changes or iterations another company could deploy that Ambition is not currently doing

Incentivized

I used Google Analytics with Primerica. I payed for it myself to see how my team I was managing was holding up to other teams in the region. Chorus works so much better and if it would have been in my capability to use chorus I would have

Incentivized

• We rolled out a new metrics launch AND Ambition at the same time. Metrics attainment has risen significantly.
• Some reps love seeing the results publicly, and some despise it. It highly depends on the sales culture of your team. The "non-salesy" types at our company only want to know their own metrics, and not participate in sales competitions or publicize the results.

Incentivized

• Reducing cost on training for sales persons.
• As a salesperson Chorus.ai help me to better my sales performance and accuracy on proposals I send based on everything the customer has mentioned during the calls. It's hard to quantify, but it definitely adds on the closing rate percentage.

Incentivized