What users are saying about
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103 Ratings

Amplitude Analytics

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103 Ratings
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Score 8.7 out of 100
51 Ratings
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Score 7 out of 100

Attribute Ratings

  • Amplitude Analytics is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.7

Amplitude Analytics

87%
28 Ratings
7.0

IBM Digital Analytics

70%
23 Ratings

Likelihood to Renew

Amplitude Analytics

N/A
0 Ratings
6.0

IBM Digital Analytics

60%
19 Ratings

Usability

Amplitude Analytics

N/A
0 Ratings
9.0

IBM Digital Analytics

90%
1 Rating

Availability

Amplitude Analytics

N/A
0 Ratings
10.0

IBM Digital Analytics

100%
2 Ratings

Performance

Amplitude Analytics

N/A
0 Ratings
8.0

IBM Digital Analytics

80%
2 Ratings

Support Rating

8.9

Amplitude Analytics

89%
12 Ratings
2.0

IBM Digital Analytics

20%
8 Ratings

Online Training

Amplitude Analytics

N/A
0 Ratings
7.1

IBM Digital Analytics

71%
2 Ratings

Implementation Rating

Amplitude Analytics

N/A
0 Ratings
9.9

IBM Digital Analytics

99%
4 Ratings

Configurability

Amplitude Analytics

N/A
0 Ratings
8.0

IBM Digital Analytics

80%
1 Rating

Product Scalability

Amplitude Analytics

N/A
0 Ratings
9.0

IBM Digital Analytics

90%
1 Rating

Likelihood to Recommend

Amplitude

Amplitude Analytics is good if you are not sure yet about which tool to use in your company, using their free tier you can check in advance if you can connect all data sources you need and produce the charts you expect. In general, is a good tool with more than enough features.
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IBM

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Pros

Amplitude

  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
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IBM

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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Cons

Amplitude

  • Some more clarity and examples of implementation with GDPR in mind
  • Some segregation inside user properties can be difficult to implement
  • Splicing information inside funnels could be more intuitive
  • User support for the cheaper tiers is hard to access
  • Pricing transparency really needs to be improved
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IBM

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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Pricing Details

Amplitude Analytics

Starting Price

$995 per month

Editions & Modules

Amplitude Analytics editions and modules pricing
EditionModules
Growth$995.001

Footnotes

  1. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

IBM Digital Analytics

Starting Price

Editions & Modules

IBM Digital Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Amplitude

    No answers on this topic

    IBM

    With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
    Read full review

    Usability

    Amplitude

    No answers on this topic

    IBM

    Very easy to implement and use.
    Read full review

    Reliability and Availability

    Amplitude

    No answers on this topic

    IBM

    Never had any issues
    Read full review

    Performance

    Amplitude

    No answers on this topic

    IBM

    As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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    Support Rating

    Amplitude

    I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
    Read full review

    IBM

    Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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    Online Training

    Amplitude

    No answers on this topic

    IBM

    Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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    Implementation Rating

    Amplitude

    No answers on this topic

    IBM

    See previous comment: reading and understanding the encyclopedic implementation guide is a must.
    Read full review

    Alternatives Considered

    Amplitude

    It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
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    IBM

    Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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    Scalability

    Amplitude

    No answers on this topic

    IBM

    This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
    Read full review

    Return on Investment

    Amplitude

    • It collects data of great importance which allows to make product improvements.
    • It easily identifies problems a user may have with the product.
    • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
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    IBM

    • We spend too much time trying to work around bugs on the new UI.
    • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
    • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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