What users are saying about
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47 Ratings
2 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
2 Ratings
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Score 6 out of 100

Attribute Ratings

  • Audiense is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
6.0

NewzSocial

60%
1 Rating

Likelihood to Renew

6.2

Audiense

62%
4 Ratings

NewzSocial

N/A
0 Ratings

Usability

8.0

Audiense

80%
1 Rating

NewzSocial

N/A
0 Ratings

Availability

8.0

Audiense

80%
2 Ratings

NewzSocial

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

NewzSocial

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings

NewzSocial

N/A
0 Ratings

Online Training

9.0

Audiense

90%
1 Rating

NewzSocial

N/A
0 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings

NewzSocial

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Newzstand Corp

If you're operating a social media campaign across several platforms (Facebook, Twitter, LinkedIn, etc) This can really help, because it streamlines everything. Everybody is on the same page, and it tailors your organization to each user, so it's pretty easy to navigate once you have your footing. Really helps our social media manager out.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Newzstand Corp

  • It's super clean and easy to use. From a client perspective, they like it because they can create their own news topics and share it with their internal audiences
  • The newest update lets you look at channels from other countries to see what current trends are globally
  • With the latest release, you can also post to LinkedIn and to groups on LinkedIn and Facebook – which makes it super easy for sharing content.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Newzstand Corp

  • It's a saturated market – there's a lot of programs like these, so while it's fun and easy to use, there's a lot of other apps like this. They'll need to innovate if they really want to stand out
  • Their website isn't exactly trustworthy – this is a weird complaint, but the site loads strange and doesn't look...legitimate, I guess. It's a hard sell with some people.
  • Loading is sometimes an issue – sometimes it's slower than others.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

NewzSocial

Starting Price

$0

Editions & Modules

NewzSocial editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Read full review

    Newzstand Corp

    No answers on this topic

    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Newzstand Corp

    No answers on this topic

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Newzstand Corp

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Newzstand Corp

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Newzstand Corp

    No answers on this topic

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review

    Newzstand Corp

    No answers on this topic

    Implementation Rating

    Audiense

    Just a plug and play online tool
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    Newzstand Corp

    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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    Newzstand Corp

    No answers on this topic

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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    Newzstand Corp

    • Keeps our clients happy – this is first and foremost. They can see the effectiveness of their campaigns
    • Helps us analyze our clicks – we can tell where our users are going, what they react to, and what they're looking at most
    • Streamlines our workload – it makes the whole process much faster, so we can worry about other things and tackle other projects.
    Read full review

    Screenshots

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