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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Avenseo (discontinued)

    Score9 out of 10
    N/AN/AN/A

    Dynamic Yield

    Score8.9 out of 10
    N/ADynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
    Pricing
    Avenseo (discontinued)Dynamic Yield
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Avenseo (discontinued)Dynamic Yield
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Avenseo (discontinued)Dynamic Yield
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Dynamic Yield by Mastercard
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    74 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    47 Answers
    Features
    Avenseo (discontinued)Dynamic Yield
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Avenseo (discontinued) and Dynamic Yield
    Feature
    Avenseo (discontinued)
    9.7
    1 Ratings
    14% above category average
    Dynamic Yield
    -
    Ratings
    a/b experiment testing10.01 Ratings00 Ratings
    Split URL testing10.01 Ratings00 Ratings
    Multivariate testing10.01 Ratings00 Ratings
    Multi-page/funnel testing10.01 Ratings00 Ratings
    Cross-browser testing10.01 Ratings00 Ratings
    Mobile app testing9.01 Ratings00 Ratings
    Test significance10.01 Ratings00 Ratings
    Visual / WYSIWYG editor10.01 Ratings00 Ratings
    Advanced code editor7.01 Ratings00 Ratings
    Page surveys8.01 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode10.01 Ratings00 Ratings
    Test duration calculator10.01 Ratings00 Ratings
    Experiment scheduler10.01 Ratings00 Ratings
    Experiment workflow and approval10.01 Ratings00 Ratings
    Dynamic experiment activation10.01 Ratings00 Ratings
    Client-side tests10.01 Ratings00 Ratings
    Server-side tests10.01 Ratings00 Ratings
    Mutually exclusive tests10.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Avenseo (discontinued) and Dynamic Yield
    Feature
    Avenseo (discontinued)
    10.0
    1 Ratings
    13% above category average
    Dynamic Yield
    -
    Ratings
    Standard visitor segmentation10.01 Ratings00 Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    Traffic allocation control10.01 Ratings00 Ratings
    Website personalization10.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Avenseo (discontinued) and Dynamic Yield
    Feature
    Avenseo (discontinued)
    9.6
    1 Ratings
    10% above category average
    Dynamic Yield
    -
    Ratings
    Heatmap tool10.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps9.01 Ratings00 Ratings
    Form fill analysis9.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation10.01 Ratings00 Ratings
    CSV export10.01 Ratings00 Ratings
    Experiments results dashboard9.01 Ratings00 Ratings
    Best Alternatives
    Avenseo (discontinued)Dynamic Yield
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    No answers on this topic
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Monetate
    Score8.3 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Monetate
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Avenseo (discontinued)Dynamic Yield
    Likelihood to Recommend
    9.0
    (2 ratings)
    9.4
    (107 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    10.0
    (5 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (26 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (47 ratings)
    User Testimonials
    Avenseo (discontinued)Dynamic Yield
    Likelihood to Recommend
    Discontinued Products
    When a business wants to grow they need more conversion no matter what. In this regard, this A/B and MVT platform is a game-changer. If your business is on the right track then do not hesitate to jump into this software to witness a significant upgrade in your growth.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us. It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • MVT & A/B/X testing is quite easy but might need knowledge in Web development
    • Very good French support (might be available in other langages too ?)
    • Avenseo's team can also set your tests for you (if you don't have web dev on your team)
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
    • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
    • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More convenient to less knowledgeable people
    • Pricing can be considered
    • More convenient user interface
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    • Brand templates could need complex CSS/custom code.
    • We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic."
    • Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Implementing Avenseo is quite easy; for most of our clients they have nothing to do but to add two lines of code and let us do the configuration of the test and the frontend developpement. You can easily check your variations as if it were already live, using a control box so you don't have unexpected bugs when your test goes live !
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
    Incentivized
    Read full review
    Usability
    Discontinued Products
    No answers on this topic
    Dynamic Yield by Mastercard
    Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    Dynamic Yield by Mastercard
    Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
    My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Well the French support is rare and MVT testing is not always that simple so Avenseo is a good tool if you need both!
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
    Read full review
    Return on Investment
    Discontinued Products
    • It definitely increases conversion.
    • Cost can be minimized with more conversion.
    • You can learn overall insight of your business.
    Incentivized
    Read full review
    Dynamic Yield by Mastercard
    • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
    • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
    Incentivized
    Read full review
    ScreenShots

    Dynamic Yield Screenshots

    Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.