What users are saying about
98 Ratings
2 Ratings
98 Ratings
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Score 8.6 out of 100
2 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • Leadfwd ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.9

AWeber

69%
7.4

Leadfwd

74%
Leadfwd ranks higher in 7/9 features

WYSIWYG email editor

6.1
61%
29 Ratings
7.0
70%
2 Ratings

Dynamic content

7.9
79%
2 Ratings
7.0
70%
1 Rating

Landing pages

4.7
47%
3 Ratings
9.0
90%
1 Rating

A/B testing

6.0
60%
6 Ratings
3.2
32%
2 Ratings

Mobile optimization

6.1
61%
25 Ratings
6.2
62%
2 Ratings

Email deliverability reporting

7.6
76%
57 Ratings
9.6
96%
4 Ratings

List management

8.5
85%
30 Ratings
8.6
86%
2 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
8.8
88%
2 Ratings

Ability to test dynamic content

N/A
0 Ratings
7.0
70%
1 Rating

Reporting & Analytics

5.0

AWeber

50%
6.3

Leadfwd

63%
Leadfwd ranks higher in 3/3 features

Dashboards

6.2
62%
26 Ratings
6.5
65%
2 Ratings

Standard reports

4.8
48%
30 Ratings
6.3
63%
2 Ratings

Custom reports

4.2
42%
25 Ratings
6.0
60%
1 Rating

Pre-Send Testing

7.9

AWeber

79%

Leadfwd

Feature Set Not Supported
N/A
AWeber ranks higher in 6/6 features

URL Validation

8.6
86%
3 Ratings
N/A
0 Ratings

Link Tracking

9.0
90%
3 Ratings
N/A
0 Ratings

Image Validation

6.9
69%
3 Ratings
N/A
0 Ratings

Inbox Display

6.9
69%
3 Ratings
N/A
0 Ratings

Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings

Email Previews

9.0
90%
3 Ratings
N/A
0 Ratings

Lead Management

AWeber

Feature Set Not Supported
N/A
8.0

Leadfwd

80%
Leadfwd ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.4
84%
2 Ratings

Lead scoring and grading

N/A
0 Ratings
7.3
73%
2 Ratings

Data quality management

N/A
0 Ratings
7.7
77%
2 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.5
85%
2 Ratings

Campaign Management

AWeber

Feature Set Not Supported
N/A
7.0

Leadfwd

70%
Leadfwd ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
5.0
50%
1 Rating

Event/webinar marketing

N/A
0 Ratings
9.0
90%
1 Rating

Social Media Marketing

AWeber

Feature Set Not Supported
N/A
7.5

Leadfwd

75%
Leadfwd ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
9.0
90%
1 Rating

Social profile integration

N/A
0 Ratings
6.0
60%
1 Rating

Platform & Infrastructure

AWeber

Feature Set Not Supported
N/A
9.1

Leadfwd

91%
Leadfwd ranks higher in 4/4 features

Role-based workflow & approvals

N/A
0 Ratings
8.8
88%
2 Ratings

Customizability

N/A
0 Ratings
7.9
79%
2 Ratings

Integration with Salesforce.com

N/A
0 Ratings
10.0
100%
1 Rating

Integration with SugarCRM

N/A
0 Ratings
9.6
96%
2 Ratings

Attribute Ratings

  • Leadfwd is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.6

AWeber

66%
36 Ratings
8.2

Leadfwd

82%
2 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings

Leadfwd

N/A
0 Ratings

Usability

7.3

AWeber

73%
2 Ratings

Leadfwd

N/A
0 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings

Leadfwd

N/A
0 Ratings

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
Read full review

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review

Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Read full review

INBOX25

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review

Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Read full review

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review

Pricing Details

AWeber

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

Editions & Modules

AWeber editions and modules pricing
EditionModules
AWeber Free$01
AWeber Pro$16.152

Footnotes

  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

Leadfwd

Starting Price

Editions & Modules

Leadfwd editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    AWeber

    AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
    Read full review

    INBOX25

    No answers on this topic

    Usability

    AWeber

    See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
    Read full review

    INBOX25

    No answers on this topic

    Support Rating

    AWeber

    I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
    Read full review

    INBOX25

    No answers on this topic

    Alternatives Considered

    AWeber

    We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
    Read full review

    INBOX25

    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Read full review

    Return on Investment

    AWeber

    • If the campaign is well designed in the first place, ROI is immediate.
    • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
    Read full review

    INBOX25

    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Read full review

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