What users are saying about
98 Ratings
21 Ratings
98 Ratings
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Score 8.6 out of 100
21 Ratings
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Score 7.1 out of 100

Feature Set Ratings

  • AWeber ranks higher in 1 feature set: Pre-Send Testing
  • Omnisend ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.9

AWeber

69%
7.0

Omnisend

70%
Omnisend ranks higher in 6/9 features

WYSIWYG email editor

6.1
61%
29 Ratings
6.2
62%
5 Ratings

Dynamic content

7.9
79%
2 Ratings
7.1
71%
5 Ratings

Landing pages

4.7
47%
3 Ratings
6.7
67%
3 Ratings

A/B testing

6.0
60%
6 Ratings
6.7
67%
4 Ratings

Mobile optimization

6.1
61%
25 Ratings
6.7
67%
3 Ratings

Email deliverability reporting

7.6
76%
57 Ratings
6.2
62%
8 Ratings

List management

8.5
85%
30 Ratings
7.6
76%
5 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
9.0
90%
3 Ratings

Ability to test dynamic content

N/A
0 Ratings
6.7
67%
5 Ratings

Reporting & Analytics

5.1

AWeber

51%
6.0

Omnisend

60%
Omnisend ranks higher in 3/3 features

Dashboards

6.2
62%
26 Ratings
6.2
62%
4 Ratings

Standard reports

4.8
48%
30 Ratings
6.2
62%
5 Ratings

Custom reports

4.2
42%
25 Ratings
5.7
57%
2 Ratings

Pre-Send Testing

7.9

AWeber

79%
6.6

Omnisend

66%
AWeber ranks higher in 6/6 features

URL Validation

8.6
86%
3 Ratings
N/A
0 Ratings

Link Tracking

9.0
90%
3 Ratings
7.1
71%
2 Ratings

Image Validation

6.9
69%
3 Ratings
6.6
66%
2 Ratings

Inbox Display

6.9
69%
3 Ratings
6.7
67%
2 Ratings

Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings

Email Previews

9.0
90%
3 Ratings
6.2
62%
2 Ratings

Attribute Ratings

  • Omnisend is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.6

AWeber

66%
36 Ratings
6.7

Omnisend

67%
5 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings

Omnisend

N/A
0 Ratings

Usability

7.3

AWeber

73%
2 Ratings

Omnisend

N/A
0 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings

Omnisend

N/A
0 Ratings

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
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Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
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Omnisend

  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
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Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
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Omnisend

  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
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Pricing Details

AWeber

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

Editions & Modules

AWeber editions and modules pricing
EditionModules
AWeber Free$01
AWeber Pro$16.152

Footnotes

  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

Omnisend

Starting Price

$0

Editions & Modules

Omnisend editions and modules pricing
EditionModules
Free plan01
Pro plan592
Standard plan163

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required $16

Additional Details

Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.

Likelihood to Renew

AWeber

AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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Omnisend

No answers on this topic

Usability

AWeber

See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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Omnisend

No answers on this topic

Support Rating

AWeber

I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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Omnisend

No answers on this topic

Alternatives Considered

AWeber

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
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Omnisend

By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
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Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
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Omnisend

  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
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Screenshots

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