AWeber vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 7.1 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$0
Up to 500 subscribers & 3,000 email sends per month
Omnisend
Score 5.1 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
$0
Pricing
AWeberOmnisend
Editions & Modules
AWeber Free
$0
Up to 500 subscribers & 3,000 email sends per month
AWeber Lite
$14.99
per month
AWeber Plus
$29.99
per month
Free plan
$0
Standard plan
$16
Pro plan
$59
Offerings
Pricing Offerings
AWeberOmnisend
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$16 Month
Additional DetailsAWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Plus Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $29.99/month (or $20/month if billed annually).Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
More Pricing Information
Features
AWeberOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.6
31 Ratings
7% below category average
Omnisend
6.6
7 Ratings
21% below category average
WYSIWYG email editor8.730 Ratings8.07 Ratings
Dynamic content7.03 Ratings4.57 Ratings
Landing pages5.94 Ratings7.13 Ratings
A/B testing7.87 Ratings8.05 Ratings
Mobile optimization7.026 Ratings8.55 Ratings
Email deliverability reporting7.931 Ratings6.07 Ratings
List management7.931 Ratings5.57 Ratings
Triggered drip sequences8.827 Ratings4.05 Ratings
Ability to test dynamic content00 Ratings8.07 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.4
31 Ratings
8% above category average
Omnisend
5.0
7 Ratings
43% below category average
Dashboards8.827 Ratings5.06 Ratings
Standard reports8.731 Ratings5.07 Ratings
Custom reports7.826 Ratings5.04 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.6
3 Ratings
10% below category average
Omnisend
9.7
4 Ratings
14% above category average
URL Validation7.73 Ratings00 Ratings
Link Tracking8.43 Ratings10.03 Ratings
Image Validation7.13 Ratings10.03 Ratings
Inbox Display7.13 Ratings10.03 Ratings
Spam Testing7.13 Ratings00 Ratings
Email Previews8.43 Ratings9.04 Ratings
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AWeberOmnisend
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User Ratings
AWeberOmnisend
Likelihood to Recommend
7.9
(37 ratings)
5.0
(7 ratings)
Likelihood to Renew
6.8
(6 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
-
(0 ratings)
Support Rating
10.0
(3 ratings)
5.0
(1 ratings)
User Testimonials
AWeberOmnisend
Likelihood to Recommend
AWeber
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
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Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros
AWeber
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
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Omnisend
  • Creation of well designed emails.
  • Creation of various campaigns.
  • Allows for ease of creation with adding and subtracting aspects of premade templates.
  • Allows me to keep track of email subscriptions
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Cons
AWeber
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
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Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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Likelihood to Renew
AWeber
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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Omnisend
No answers on this topic
Usability
AWeber
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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Omnisend
No answers on this topic
Support Rating
AWeber
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
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Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
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Return on Investment
AWeber
  • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
  • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
  • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
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Omnisend
  • ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.
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ScreenShots

AWeber Screenshots

Screenshot of Email marketing tools to run email marketing programs.Screenshot of Can automatically deliver a sequence of messages to new subscribers with autoresponders.Screenshot of The Canva direct integration feature can be used to create emails.Screenshot of Professional email newsletters can be created and sent in a matter of minutes with a drag-and-drop editor.Screenshot of Responsive landing pages.Screenshot of Sign up forms to build lists.

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google Ads