AWeber vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWeber
Score 8.4 out of 10
N/A
AWeber is an email marketing and automation solution. It provides support for mobile-friendly HTML email newsletters, autoresponder campaigns, subscriber segmentation and management, RSS-to-email features, signup forms for websites or blogs, and more.
$15
per month
Omnisend
Score 7.6 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$16
per month 500 contacts, 6,000 emails / month
Pricing
AWeberOmnisend
Editions & Modules
AWeber Free
$0
Up to 500 subscribers & 3,000 email sends per month
AWeber Lite
$15
per month
AWeber Plus
$30
per month
Unlimited
$899
per month
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Offerings
Pricing Offerings
AWeberOmnisend
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsAWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Plus Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $15/month (or $12.50/month if billed annually).Omnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
AWeberOmnisend
Features
AWeberOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AWeber
7.7
31 Ratings
3% below category average
Omnisend
6.9
14 Ratings
14% below category average
WYSIWYG email editor8.930 Ratings8.013 Ratings
Dynamic content7.03 Ratings4.712 Ratings
Landing pages6.04 Ratings8.67 Ratings
A/B testing8.07 Ratings8.19 Ratings
Mobile optimization7.026 Ratings8.511 Ratings
Email deliverability reporting8.031 Ratings6.213 Ratings
List management8.031 Ratings5.713 Ratings
Triggered drip sequences8.927 Ratings4.211 Ratings
Ability to test dynamic content00 Ratings8.011 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AWeber
8.6
31 Ratings
11% above category average
Omnisend
6.1
13 Ratings
23% below category average
Dashboards8.927 Ratings5.212 Ratings
Standard reports8.931 Ratings5.213 Ratings
Custom reports7.926 Ratings7.710 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AWeber
7.6
3 Ratings
5% below category average
Omnisend
9.0
10 Ratings
12% above category average
URL Validation7.73 Ratings00 Ratings
Link Tracking8.43 Ratings9.18 Ratings
Image Validation7.13 Ratings8.77 Ratings
Inbox Display7.13 Ratings9.17 Ratings
Spam Testing7.13 Ratings00 Ratings
Email Previews8.43 Ratings9.110 Ratings
Best Alternatives
AWeberOmnisend
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AWeberOmnisend
Likelihood to Recommend
8.0
(37 ratings)
5.2
(14 ratings)
Likelihood to Renew
6.8
(6 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
8.8
(7 ratings)
Support Rating
10.0
(3 ratings)
5.0
(1 ratings)
User Testimonials
AWeberOmnisend
Likelihood to Recommend
AWeber
AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.
Read full review
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Read full review
Pros
AWeber
  • List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
  • List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
  • Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
  • Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
Read full review
Omnisend
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
Read full review
Cons
AWeber
  • Aweber would be even better if it had the ability to host landing pages. I have to use a tool like landingpages.net to do this if I don't want to create the landing pages as part of my client's website. If I manage their site, it isn't a problem, but it keeps me from using Aweber for clients who manage their own sites or dont' have one.
  • Aweber would greatly benefit from a more robust reseller program. Firms like mine have multiple clients and, with each client needing an individual Aweber account, it would be nice to have access to margin so that we could resell the services.
  • Along the lines of a reseller program, it would be great of Aweber allowed resellers to white label the interface and administrate multiple accounts from one agency account.
Read full review
Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Read full review
Likelihood to Renew
AWeber
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Read full review
Omnisend
No answers on this topic
Usability
AWeber
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Read full review
Omnisend
The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.
Read full review
Support Rating
AWeber
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Read full review
Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
Read full review
Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Read full review
Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
Read full review
Return on Investment
AWeber
  • Aweber delivers my email fast and reliably, never had a problem tech support could not handle (by the way, their support is great!)
  • Since I have been with Aweber for so many years, I have an unlimited plan for a very affordable rate
  • Aweber may not be a sexy as some of the new kids on the block, but it is a solid offering you should consider when choosing an autoresponder
Read full review
Omnisend
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
Read full review
ScreenShots

AWeber Screenshots

Screenshot of the automatic delivery of a sequence of messages to new subscribers, using autoresponders.Screenshot of the Canva direct integration feature that can be used to create emails.Screenshot of professional email newsletters that can be created and sent in a matter of minutes with a drag-and-drop editor.Screenshot of a responsive landing page.Screenshot of the sign up forms used to build lists.Screenshot of split test creation for emails, to support optimal performance.

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting