What users are saying about

AWeber vs Omnisend

AWeber
83 Ratings
Omnisend
13 Ratings

AWeber

83 Ratings
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Score 8.5 out of 100

Based on 83 reviews and ratings

Omnisend

13 Ratings
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Score 7.6 out of 100

Based on 13 reviews and ratings

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.

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Anonymous | TrustRadius Reviewer
Verified User
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Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

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Lisa Korston | TrustRadius Reviewer
Lisa Korston
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Feature Rating Comparison

Email & Online Marketing

AWeber
8.4
Omnisend
5.7
WYSIWYG email editor
AWeber
8.7
Omnisend
4.2
A/B testing
AWeber
6.2
Omnisend
5.6
Mobile optimization
AWeber
8.5
Omnisend
4.0
Email deliverability reporting
AWeber
9.8
Omnisend
5.8
List management
AWeber
8.7
Omnisend
7.6
Triggered drip sequences
AWeber
8.3
Omnisend
8.8
Dynamic content
AWeber
—
Omnisend
6.2
Ability to test dynamic content
AWeber
—
Omnisend
5.6
Landing pages
AWeber
—
Omnisend
4.0

Reporting & Analytics

AWeber
8.4
Omnisend
3.5
Dashboards
AWeber
8.6
Omnisend
3.0
Standard reports
AWeber
8.7
Omnisend
5.4
Custom reports
AWeber
8.0
Omnisend
2.0

Pre-Send Testing

AWeber
—
Omnisend
4.3
Link Tracking
AWeber
—
Omnisend
5.0
Image Validation
AWeber
—
Omnisend
5.0
Inbox Display
AWeber
—
Omnisend
4.0
Email Previews
AWeber
—
Omnisend
3.0

Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.

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Greg Dungan | TrustRadius Reviewer
Greg Dungan
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Omnisend

  • Email content templates.
  • UX experience.
  • Audience segmentation and tagging.

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Tatiana Balletti | TrustRadius Reviewer
Tatiana Balletti
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Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.

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Anonymous | TrustRadius Reviewer
Verified User
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Omnisend

  • A larger selection of templates
  • More flexibility with customization

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Anonymous | TrustRadius Reviewer
Verified User
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Likelihood to Renew

AWeber

AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.

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Nichol Skaggs | TrustRadius Reviewer
Nichol Skaggs
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Omnisend

No score
No answers yet
No answers on this topic

Usability

AWeber

AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.

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Yvonne Herbst | TrustRadius Reviewer
Yvonne Herbst
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Omnisend

No score
No answers yet
No answers on this topic

Support Rating

AWeber

AWeber 9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.

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Yvonne Herbst | TrustRadius Reviewer
Yvonne Herbst
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Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

AWeber

AWeber is exact in between of Eloqua and Mailchimp. It has more options and functionality then Mail chimp, but it is lighter (not as coding heavy) than Eloqua. This is a good fit if you are in the walk phase of your email strategy and have a database under 2MM

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coll kirk | TrustRadius Reviewer
coll kirk
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Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time

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Lisa Korston | TrustRadius Reviewer
Lisa Korston
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Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.

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Jackie Bassett | TrustRadius Reviewer
Jackie Bassett
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Omnisend

  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.

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Anonymous | TrustRadius Reviewer
Verified User
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Screenshots

Pricing Details

AWeber

General

Free Trial
—
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

AWeber Editions & Modules

Edition
AWeber Free$01
AWeber Pro$16.152
  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details
    —

    Rating Summary

    Likelihood to Recommend

    AWeber
    8.8
    Omnisend
    6.6

    Likelihood to Renew

    AWeber
    6.8
    Omnisend
    —

    Usability

    AWeber
    7.3
    Omnisend
    —

    Support Rating

    AWeber
    9.1
    Omnisend
    —

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