Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.7 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
Personyze
Score 7.0 out of 10
N/A
Personyze is a personalization toolkit that provides tools to create engaging experiences on websites and across channels, using a combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. The vendor states Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box.…
$250
per month
Pricing
BrazePersonyze
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrazePersonyze
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrazePersonyze
Top Pros
Top Cons

No answers on this topic

Best Alternatives
BrazePersonyze
Small Businesses
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Medium-sized Companies
Bright Pattern Contact Center
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Dynamic Yield
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Enterprises
Conversica
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Score 9.5 out of 10
Dynamic Yield
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All AlternativesView all alternativesView all alternatives
User Ratings
BrazePersonyze
Likelihood to Recommend
8.8
(50 ratings)
-
(0 ratings)
Usability
7.2
(17 ratings)
-
(0 ratings)
Support Rating
4.5
(21 ratings)
-
(0 ratings)
User Testimonials
BrazePersonyze
Likelihood to Recommend
Braze
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
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Personyze
No answers on this topic
Pros
Braze
  • Canvases are a straightforward way to dynamically target users
  • We have a lot of control over our email templates- especially compared to the last service we used
  • Built-in reporting is fantastic and offers solid insight
  • Braze integration with our consumer-facing App opened up a lot of options for us when running promos
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Personyze
No answers on this topic
Cons
Braze
  • It offers analytics insights, but this is still not incredibly detailed
  • It takes a while for features on the product roadmap to be implemented
  • The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities
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Personyze
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Usability
Braze
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
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Personyze
No answers on this topic
Support Rating
Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
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Personyze
No answers on this topic
Alternatives Considered
Braze
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
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Personyze
No answers on this topic
Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
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Personyze
No answers on this topic
ScreenShots

Personyze Screenshots

Screenshot of Segmentation Engine
Show segmented content to your visitors using 70+ visitor data characteristics.Screenshot of Recommendation Engine
Harness the power of AI to recommend the content and/or products that each visitor is most likely to be currently interested in, on website, emails, and apps.Screenshot of AB testing
A/B testing is available on any piece of content created or edited by Personyze. Any change or set of changes can be tested, using two or more testing groups, optional control groups, and various rotation settings. You can review detailed statistics on the test results, including statistical significance to help you determine the winner.Screenshot of Content widgets
Personyze’s toolbox of widgets includes a WYSIWYG editor to change text, images, buttons, and other elements of your pages visually, or widgets to add new content to your site with ready-made templates, such as a banner and popup manager with various behaviors including trigger on site exit intent, and forms, timers, product and content recommendations, and more.Screenshot of Integrations and data
Personyze is a hub where your data from various sources turns into automated personalization marketing in real time, allowing you to perform pinpoint targeting, using maximum data for AI-powered recommendations, inserting dynamic variables like company name into your content, and supporting complex workflow logic.Screenshot of Detailed Reporting Dashboard
Personyze is automatically tracking views, impressions, clicks, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard.