Brightcove vs. vidIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brightcove
Score 8.6 out of 10
N/A
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A
vidIQ
Score 9.6 out of 10
N/A
vidIQ is a YouTube audience development and management suite that helps brands and agencies grow their views and subscribers, from the company of the same name in San Franciso. vidIQ's solution assists YouTube Marketers through their workflows, including uploading their videos at the best time of day, connecting brands with their top influencers, YouTube SEO, monitoring viewer and engagement analytics across Twitter and Facebook, bulk description editing, comment moderation, and Facebook fan…
$7.50
per month
Pricing
BrightcovevidIQ
Editions & Modules
No answers on this topic
Pro
$7.50
per month
Boost
$39
per month
Boost+
$415
per month
Offerings
Pricing Offerings
BrightcovevidIQ
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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BrightcovevidIQ
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All AlternativesView all alternativesView all alternatives
User Ratings
BrightcovevidIQ
Likelihood to Recommend
8.0
(16 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.0
(13 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
4.0
(2 ratings)
-
(0 ratings)
User Testimonials
BrightcovevidIQ
Likelihood to Recommend
Brightcove
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
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vidIQ
It is amazing to see the power of using keywords suggestions from VideoIQ. Our team had a great experience using it and wil definitely recommend it to those who really believe in keywords targeting & optimization
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Pros
Brightcove
  • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
  • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
  • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
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vidIQ
  • Youtube Videos Potential reach
  • Videos viewability & SEO
  • Share of voice
  • hashtags tracking
  • keyword tracking & performance evaluation
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Cons
Brightcove
  • The code for customizing the video player can be made easier, I think it still uses BEML code.
  • Easily accessible ready made code will help users like me to implement a cool looking player.
  • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
  • Again if I could work with someone to price for small, medium and large businesses that would be great.
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vidIQ
  • Sometimes it stuck while using it and there should be more adjustments and custom reports when it comes to reporting the results
  • Chrome extension is not somehow working properly. happened to me twice and then it was resolved. Annoying when you have to wait
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Likelihood to Renew
Brightcove
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
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vidIQ
No answers on this topic
Usability
Brightcove
Very usable! I don't see any major flaws
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vidIQ
No answers on this topic
Support Rating
Brightcove
We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
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vidIQ
No answers on this topic
Alternatives Considered
Brightcove
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
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vidIQ
I was told that it will really help you optimizing the video views so i tried it. Results were amazing. I would definitely encourage people who are on brands & media side to really look into it and get benefit out of it
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Return on Investment
Brightcove
  • Again, there has been a huge cost savings which significantly improved our ROI
  • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
  • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
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vidIQ
  • Video views increased organically by using the relevant keywords targeted for relevant audience
  • By using competitors keywords & hashtags, one can really benefit from it.
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ScreenShots

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.