Likelihood to Recommend BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
Read full review Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Read full review Pros Training Product explanation. Suggestive referrals. Read full review Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic. Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline. Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system. Read full review Cons Our sphere is healthcare and I would appreciate even more customization to this sector. Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace. More of the local live events, love these. Read full review Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content. System performance is somewhat slow. Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time. Read full review Likelihood to Renew We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Read full review Usability BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
Read full review The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Read full review Support Rating We have not had to contact support.
Read full review The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Read full review Alternatives Considered GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
Charles Rogel Vice President of Product Development and Senior Consultant
Read full review Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Read full review Scalability It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Read full review Return on Investment For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI. Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us. This allows us to easily connect with our audience and the platform is low maintenance for us. Read full review It allows us all to compare other email campaigns to each other. We are also able to get almost instant results. By having a working one system - we all can expect the same quality newsletters versus using an outside designer. Read full review ScreenShots