BriteVerify vs. Informatica Cloud Data Quality

BriteVerify does a great job preventing disposable and junk leads from coming into Salesforce which saves sales reps time. I like the fact that you can see on the layout if an email is good or not. I don't believe this is a downfall on BriteVerify but I wish Accept All emails would still return valid or not valid so you could see if someone is still with the company or not.

Incentivized

For effective data collaboration, systematic verification of customer information, and address, among others, Informatica Data Quality is a fruitful application to consider. Besides, Informatica Data Quality controls quality through a cleansing process, giving the company a professional outline of candid data profiling and reputable analytics. Finally, Informatica Data Quality allows the simplistic navigation of content, with a dashboard that supports predictability.

Incentivized

• It is a quick API call effort that is easy to implement with only 4 responses.
• There is the ability to upload a list and API calls, so that makes it easy to use.
• Easy to download the list of Invalids in multiple file formats.

Incentivized

• The matching algorithms in IDQ are very powerful if you understand the different types that they offer (e.g., Hamming Distance, Jaro, Bigram, etc..). We had to play around with it to see which best suit our own needs of identifying and eliminating duplicate customers. Setting up the whole process (e.g., creating the KeyGenerator Transformation, setting up the matching threshold, etc..) can be somewhat time consuming and a challenge if you don't first standardize your data.
• The integration with PowerCenter is great if you have both. You can either import your mappings directly to PowerCenter or to an XML file. The only downside is that some of the transformations are unique to IDQ, so you are not really able to edit them once in PowerCenter.
• The standardizer transformation was key in helping us standardize our customer data (e.g., names, addresses, etc..). It was helpful due to having create a reference table containing the standardized value and the associated unstandardized values. What was great was that if you used Informatica Analyst, a business analyst could login and correct any of the values.

• Occasionally, we'll need to test like 1 or 2 records and instead of importing a list of 2 records, it would be nice to have a landing page to enter 1 address and run it to get on-screen messaging on results.
• It would be nice to see ECOA (email change of address) data on the report too for invalid email addresses.

Incentivized

• Several partnerships diminishing the value of technologies
• Unable to get list of objects from Repository (like sources & targets) that don't have any dependency
• Scheduling: The built-in scheduling tool has many constraints such as handling Unix/VB scripts etc. Most enterprises use third party tools for this.

As pointed out earlier, due all the robust features IDQ has, our use f the product is successful and stable. IDQ is being used in multiple sources (from CRM application and in batch mode). As this is an iterative process, we are looking to improve our system efficiency using IDQ.

Easy to use not only for developers but also business users

Incentivized

The application works well except an occasional error out while using the system. It usually gets fixed when restarting the Infa server

Incentivized

Performance works just fine. It was able to load 200+ business terms, 150+ DQ automation, etc. very well.

Incentivized

Prompt response from the support team helped resolve an administrative matter. Only one such experience indicates to me that they are highly responsive to customer needs.

Incentivized

I've used a few in the past that weren't on the list to be mentioned in addition to NeverBounce. FreshAddress is a tool I use the 2nd most after BriteVerify. I have evaluated Webbula to and they have a unique offering.

Incentivized

Has a suite of applications and components that we can integrate with Informatica Power center to deliver enterprise-strength data quality capabilities in a wide range of scenarios. Provides comprehensive and modular support for all data and all use cases whether in small or complex projects. Streamlined data discovery with a broad and deep lineup of enterprises.

Incentivized

Scalability works as expected and it is truly an enterprise system.

Incentivized

• It has provided a very good return on investment when it comes to improvements in email deliverability and limiting spam complaints.
• It has allowed us to meet our objectives by removing contacts who are invalid and suspicious contacts (i.e. signed up for our service and provided a fake email address).
• It has allowed us to improve our overall bounce rates and delivery rates across our bulk mail sending to prospective customers.

Incentivized

• Integration with tools like PowerCenter helped faster delivery of product, and at the same time conversion
• Reduce overall project cost due to bad data , bad quality, exceptions identified nearing go-live and post production
• Employee efficiency is increased exponentially due to more automated, customized tool