Broadlume vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
BroadlumeZedo
Editions & Modules
No answers on this topic
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
BroadlumeZedo
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BroadlumeZedo
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BroadlumeZedo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Broadlume
10.0
1 Ratings
30% above category average
Zedo
-
Ratings
Data Transfer10.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Broadlume
10.0
1 Ratings
26% above category average
Zedo
9.6
1 Ratings
22% above category average
Ad dashboards10.01 Ratings9.01 Ratings
Ad conversion tracking10.01 Ratings10.01 Ratings
Cross-channel ad management10.01 Ratings9.01 Ratings
Ad forecasting and optimization10.01 Ratings10.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Broadlume
-
Ratings
Zedo
10.0
1 Ratings
25% above category average
Ad campaign creation00 Ratings10.01 Ratings
Ad deployment00 Ratings10.01 Ratings
Display advertising00 Ratings10.01 Ratings
Best Alternatives
BroadlumeZedo
Small Businesses
Google Ad Manager
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Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BroadlumeZedo
Likelihood to Recommend
10.0
(1 ratings)
8.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BroadlumeZedo
Likelihood to Recommend
Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Usability
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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Zedo
No answers on this topic
Alternatives Considered
Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots

Broadlume Screenshots

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