Campaigner vs. dotMailer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 6.4 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
dotMailer
Score 8.0 out of 10
N/A
N/A
$150
per month
Pricing
CampaignerdotMailer
Editions & Modules
No answers on this topic
Growth
$150.00
per month
Professional
$500.00
per month
Offerings
Pricing Offerings
CampaignerdotMailer
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Features
CampaignerdotMailer
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
7.2
3 Ratings
dotMailer
8.0
2 Ratings
WYSIWYG email editor7.03 Ratings8.02 Ratings
Dynamic content8.03 Ratings8.02 Ratings
Ability to test dynamic content8.03 Ratings9.02 Ratings
Landing pages8.02 Ratings8.01 Ratings
A/B testing3.03 Ratings00 Ratings
Mobile optimization6.03 Ratings8.02 Ratings
Email deliverability reporting7.05 Ratings9.03 Ratings
List management9.03 Ratings5.02 Ratings
Triggered drip sequences9.02 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.3
3 Ratings
dotMailer
9.3
1 Ratings
Dashboards5.01 Ratings10.01 Ratings
Standard reports7.03 Ratings9.01 Ratings
Custom reports1.03 Ratings9.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaigner
-
Ratings
dotMailer
8.1
1 Ratings
URL Validation00 Ratings8.01 Ratings
Link Tracking00 Ratings8.01 Ratings
Image Validation00 Ratings9.01 Ratings
Inbox Display00 Ratings9.01 Ratings
Email Accessibility Tools00 Ratings9.01 Ratings
Spelling and Grammar Check00 Ratings9.01 Ratings
Spam Testing00 Ratings5.01 Ratings
Email Previews00 Ratings8.01 Ratings
User Ratings
CampaignerdotMailer
Likelihood to Recommend
4.0
(4 ratings)
8.0
(3 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(1 ratings)
Usability
5.0
(2 ratings)
-
(0 ratings)
Support Rating
1.0
(3 ratings)
-
(0 ratings)
User Testimonials
CampaignerdotMailer
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
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dotMailer
If you are an apparel brand and you need to engage your target market and increase your sales dot mailer is well suited for this propose. You can use the the insights to reach to more appropriate customers using the keywords. Which eventually helps in increasing the customer rea h to your website or store. More customer reach is equal to increase in sales
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Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
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dotMailer
  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
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Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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dotMailer
  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.
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Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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dotMailer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
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Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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dotMailer
No answers on this topic
Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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dotMailer
No answers on this topic
Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
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dotMailer
Both have different user interface which distinguished them from each other. Dot mailer has a lot more options and what makes it different that it get easily with the CRM such as Salesforce and which helps generating more reliable insights and data to come up with more effective marketing strategy
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Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
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dotMailer
  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.
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