Instructure is an educational software company based in Sandy, Utah. It is the developer of the Canvas learning management system, which is a comprehensive software package that competes with such systems as Blackboard Learning System, SumTotal and Saba.
N/A
Wistia
Score 8.9 out of 10
N/A
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses,…
It is really well suited for school situations like knowing what [assignments] need to be done when, getting feedback, getting points, finding the slides that the teacher used for explaining an [assignment] or theory. I think It would be less suited in business situations because it's [primarily] made to be a [one-way] communication tool for schools. Businesses need more control on individual levels I think[.]
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Creativity options for teachers to create a virtual space that still has fun graphics and accessibility options.
Canvas has versatility in viewing options for assignment due dates such as the calendar built in feature as well as the dashboard options to display upcoming and due assignments.
Allowing teachers to create community with each other and collaborate in each-other's space.
Discussion platforms within classrooms for students to communicate with each-other and with their teachers.
Easy messaging portal within each virtual classroom.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
The other LMS tools have fallen behind. One reason is they are not able to update their systems, features, toolsets in a timely manner. While other LMS providers release bug fixes and new features several times a year, schools struggle to install and implement them in a timely manner. It is not uncommon for a school to take 6 months to a year to fully install and implement new releases on other LMS platforms. With Canvas, those features are released every 3 weeks, and there is nothing for a school to do other than choose to turn them on once released. This has allowed Instructure to innovate faster, and get new features and tools to customers quicker. Other factors include great pricing, customer support, and the innovative way in which LTI is implemented in the tool.
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
The functions in Canvas are well integrated and consistent across the application, and mostly intuitive. Overall navigation and setup is streamlined through integrated features and navigation. The feedback we've gotten from our program participants is that it is easy to learn to use. It also integrates well with third party software like Google Docs and Blackboard Collaborate web conferencing software
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
I do not personally use Canvas support since we have a central office that helps us. However, our central office always has the answers we need and are always able to solve our issues - so I would assume that get great support from the Canvas team on their end. They also offer great training, which uses materials directly from Canvas
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Once you purchase and sign the contract there is nothing to install or hardware to buy. You can almost immediately start using it and have courses up and going within weeks. We signed in December and had pilot courses online ready to go for the start of school in January
Canvas is more secure, has a cleaner design, and has more features. For the features, they have in common canvas still stacks up against [Smart school] by going for the extra mile. Besidfor e that, [the] canvas looks a lot more [professional] than [Smart school]. I didn't make the decision myself to get canvas instead of [Smart school] but I'm happy they did.
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
