Celtra vs Frame.io

• I like that Celtra is under a high-quality price and minimum requirement.
• It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
• The campaigns are phenomenal, and the marketing management is excellent.
• We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
• As for formats, I can pretty much create whatever I want.

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• Frame.io provides an intuitive interface for clients to leave detailed feedback on videos they've hired us to produce. Users can leave public or private comments and start and stop on whichever video frames they choose. Users can draw on a frame using a non-destructive marker to make specific feedback (e.g. I don't like that this window is overexposed and is distracting me from looking at the interview). This allows for making nuanced critiques that are otherwise difficult to convey without using screengrabs or long email threads.
• Frame.io is easy to learn. If a user is new to the application, the software determines this and a short tutorial video pops up and teaches the new user how to interact with the application. It does this without taking the user to a new page and risk confusing a client. The software is simple to use and I never have issues with uninformed or flustered clients because of it.
• Frame.io makes sharing simple. Producers can send review links within the application or copy and paste the link into an email, whichever their preference. Users can also create live presentations to walk clients through a video as well. I've not used this feature extensively, so I'm unsure of how well it works, but the option is available.
• Frame.io interacts with video editing software (i.e. After Effects, Premiere Pro) using a plug-in. Before applications like Frame.io, we had to reference emails with timecodes and then decipher what the client is asking to have changed. It was cryptic, and feels archaic in hindsight. Now, the integration between the application and our software is seamless. I can revisit feedback by clicking on a comment in the review window, and it takes me to the exact point of criticism in the timeline. It's so easy to use and saves so much time.

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• It is a very click-happy environment, which means there is room for human error
• The color scheme can make it easy to loose your place
• There is no bulk editing option so task completion can be lengthy

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• Frame.io's permissions aren't great. Each individual project has its own permissions and there is no way to set a general admin permissions to team members thus allowing them to be added to every project.
• Frame.io sometimes has issues for our clients where they cannot add edits or where their film does not load.

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• Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
• Positive - no need for outsourcing to other creative agencies so we save more costs
• Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

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• Frame.io has allowed the team to collaborate on our own schedules
• Frame.io has allowed the team to collaborate remotely
• Frame.io has allowed us to share content with clients for feedback before publishing

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