What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 39 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 7 reviews and ratings
Feature Set Ratings
- Sendblaster ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.9
Cheetah Messaging
79%

8.6
Sendblaster
86%
Sendblaster ranks higher in 5/9 features
Sendblaster ranks higher in 5/9 features
WYSIWYG email editor

7.0
70%
11 Ratings

6.5
65%
2 Ratings
Dynamic content

9.0
90%
11 Ratings

7.5
75%
2 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings

8.0
80%
2 Ratings
Landing pages

7.0
70%
11 Ratings

10.0
100%
1 Rating
A/B testing

8.0
80%
10 Ratings

10.0
100%
1 Rating
Mobile optimization

9.0
90%
10 Ratings

7.5
75%
2 Ratings
Email deliverability reporting

8.0
80%
19 Ratings

9.5
95%
4 Ratings
List management

8.0
80%
11 Ratings

10.0
100%
2 Ratings
Triggered drip sequences

8.0
80%
9 Ratings

N/A
0 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%

8.0
Sendblaster
80%
Cheetah Messaging ranks higher in 3/3 features
Cheetah Messaging ranks higher in 3/3 features
Dashboards

7.5
75%
11 Ratings

N/A
0 Ratings
Standard reports

8.0
80%
11 Ratings

8.0
80%
1 Rating
Custom reports

7.5
75%
11 Ratings

N/A
0 Ratings
Pre-Send Testing

7.8
Cheetah Messaging
78%

Sendblaster
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation

7.2
72%
3 Ratings

N/A
0 Ratings
Link Tracking

8.5
85%
3 Ratings

N/A
0 Ratings
Image Validation

7.8
78%
3 Ratings

N/A
0 Ratings
Inbox Display

7.4
74%
3 Ratings

N/A
0 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings

N/A
0 Ratings
Spam Testing

7.5
75%
3 Ratings

N/A
0 Ratings
Email Previews

8.7
87%
3 Ratings

N/A
0 Ratings
Attribute Ratings
- Sendblaster is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings

9.5
Sendblaster
95%
2 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings

Sendblaster
N/A
0 Ratings
Usability

4.0
Cheetah Messaging
40%
1 Rating

Sendblaster
N/A
0 Ratings
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings

Sendblaster
N/A
0 Ratings
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesSendblaster
Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
Web Developer
University of Wisconsin-MadisonHigher Education, 501-1000 employees
Pros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Sendblaster
- Rendering HTML source code
- Managing mailing lists
- You can control the speed of email broadcasts
- Ease of importing lists
Front-end Web Developer and CMS Editor
Texas InstrumentsSemiconductors, 10,001+ employees
Cons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesSendblaster
- The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
Web Developer
University of Wisconsin-MadisonHigher Education, 501-1000 employees
Pricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Sendblaster
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesSendblaster
No score
No answers yet
No answers on this topic
Usability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesSendblaster
No score
No answers yet
No answers on this topic
Support Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesSendblaster
No score
No answers yet
No answers on this topic
Alternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Sendblaster
Doesn't apply.
Front-end Web Developer and CMS Editor
Texas InstrumentsSemiconductors, 10,001+ employees
Return on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesSendblaster
- Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
- Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
- We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
Web Developer
University of Wisconsin-MadisonHigher Education, 501-1000 employees