What users are saying about
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Top Rated
57 Ratings
39 Ratings
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Score 8.4 out of 100

Triblio ABM/ABX Platform

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Top Rated
57 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.9

    Cheetah Messaging

    79%

    Triblio ABM/ABX Platform

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    11 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Landing pages

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    A/B testing

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    19 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.7

    Cheetah Messaging

    77%

    Triblio ABM/ABX Platform

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 3/3 features

    Dashboards

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    7.8

    Cheetah Messaging

    78%

    Triblio ABM/ABX Platform

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 8/8 features

    URL Validation

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.5
    85%
    3 Ratings
    N/A
    0 Ratings

    Image Validation

    7.8
    78%
    3 Ratings
    N/A
    0 Ratings

    Inbox Display

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.7
    77%
    3 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Email Previews

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    8.1

    Triblio ABM/ABX Platform

    81%
    Triblio ABM/ABX Platform ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    DSP integration

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Ad Campaigns

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    8.2

    Triblio ABM/ABX Platform

    82%
    Triblio ABM/ABX Platform ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.5
    85%
    7 Ratings

    Ad deployment

    N/A
    0 Ratings
    9.1
    91%
    7 Ratings

    Display advertising

    N/A
    0 Ratings
    8.6
    86%
    7 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    8.5
    85%
    7 Ratings

    Sequence targeting

    N/A
    0 Ratings
    6.5
    65%
    5 Ratings

    Ad Reporting & Analytics

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    8.2

    Triblio ABM/ABX Platform

    82%
    Triblio ABM/ABX Platform ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Ad performance reports

    N/A
    0 Ratings
    8.7
    87%
    6 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.9
    79%
    6 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    8.2
    82%
    7 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    8.1
    81%
    6 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    7.8
    78%
    4 Ratings

    Attribute Ratings

    • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
    • Triblio ABM/ABX Platform is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    8.5

    Cheetah Messaging

    85%
    13 Ratings
    8.4

    Triblio ABM/ABX Platform

    84%
    42 Ratings

    Likelihood to Renew

    7.6

    Cheetah Messaging

    76%
    3 Ratings
    8.9

    Triblio ABM/ABX Platform

    89%
    2 Ratings

    Usability

    4.0

    Cheetah Messaging

    40%
    1 Rating
    9.0

    Triblio ABM/ABX Platform

    90%
    1 Rating

    Support Rating

    2.0

    Cheetah Messaging

    20%
    2 Ratings
    8.8

    Triblio ABM/ABX Platform

    88%
    37 Ratings

    Likelihood to Recommend

    Cheetah Messaging

    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio is just as good if not better at executing ABM Campaigns as any other platform on the market. With a simple interface and simple campaign setup, I was able to launch my first ABM campaign within weeks of our initial setup. If you are a single user for your field marketing department then Triblio is a great program to help you increase the traffic, registration, and engagement with all of the marketing functions that you support. The Customer service is excellent, we meet almost weekly with our reps and they are available anytime I need them. No matter how simple of a question or if you need help presenting to leadership they are there to help you the entire way! My only request is to have more control over the overall budget. Once the money is loaded into the system you can accidentally use all of your budgets on one campaign if you do not have your parameters set correctly. This quickly becomes a problem as you add users to the system. The ability to have multi-step campaigns is taking shape but is a pretty important capability from the start.
    Alex Hendrickson | TrustRadius Reviewer

    Pros

    Cheetah Messaging

    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Duncan Hernandez | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
    Ryan Dury | TrustRadius Reviewer

    Cons

    Cheetah Messaging

    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • Media buy done through automated credit card charge at the end of the month (as opposed to having to manually send the payment in once your balance is low).
    • The more clean look of the analytics dashboards - everything is there now, but there are so many analytics dashboards, you get paralysis by over-analysis sometimes, hard to pick what view to go by.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Cheetah Messaging

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Triblio ABM/ABX Platform

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Cheetah Messaging

    Cheetah Messaging 7.6
    Based on 3 answers
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 8.9
    Based on 2 answers
    We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
    Erik Kielisch | TrustRadius Reviewer

    Usability

    Cheetah Messaging

    Cheetah Messaging 4.0
    Based on 1 answer
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 9.0
    Based on 1 answer
    We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
    Anonymous | TrustRadius Reviewer

    Support Rating

    Cheetah Messaging

    Cheetah Messaging 2.0
    Based on 2 answers
    Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 8.8
    Based on 37 answers
    The Triblio support team is miles ahead of any ABM partners I have used in the past. All questions and concerns are answered expeditiously. We also have a weekly meeting where our rep gives us suggestions on how we can improve our ads and even walks us through them in real-time. I have not experienced anything quite this "white glove" in an ABM partner before.
    EJ Davis | TrustRadius Reviewer

    Alternatives Considered

    Cheetah Messaging

    Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
    Hinal S | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.We actually used Terminus and moved away from it. It was an ok platform. It had a lot of shortcomings internationally.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Cheetah Messaging

    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
    • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
    • There have been no negative impacts to ROI from Triblio.
    Eric Martin | TrustRadius Reviewer

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