Cheetah Messaging vs Triblio ABM/ABX Platform

What users are saying about

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Score 8.4 out of 10

Based on 39 reviews and ratings

Score 8.3 out of 10

Based on 57 reviews and ratings

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Feature Set Ratings

Email & Online Marketing

7.9

Cheetah Messaging

79%

Triblio ABM/ABX Platform

Feature Set Not Supported

N/A

Cheetah Messaging ranks higher in 9/9 features

WYSIWYG email editor

7.0

70%

11 Ratings

N/A

0 Ratings

Dynamic content

9.0

90%

11 Ratings

N/A

0 Ratings

Ability to test dynamic content

7.5

75%

11 Ratings

N/A

0 Ratings

Landing pages

7.0

70%

11 Ratings

N/A

0 Ratings

A/B testing

8.0

80%

10 Ratings

N/A

0 Ratings

Mobile optimization

9.0

90%

10 Ratings

N/A

0 Ratings

Email deliverability reporting

8.0

80%

19 Ratings

N/A

0 Ratings

List management

8.0

80%

11 Ratings

N/A

0 Ratings

Triggered drip sequences

8.0

80%

9 Ratings

N/A

0 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%

Triblio ABM/ABX Platform

Feature Set Not Supported

N/A

Cheetah Messaging ranks higher in 3/3 features

Dashboards

7.5

75%

11 Ratings

N/A

0 Ratings

Standard reports

8.0

80%

11 Ratings

N/A

0 Ratings

Custom reports

7.5

75%

11 Ratings

N/A

0 Ratings

Pre-Send Testing

7.8

Cheetah Messaging

78%

Triblio ABM/ABX Platform

Feature Set Not Supported

N/A

Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2

72%

3 Ratings

N/A

0 Ratings

Link Tracking

8.5

85%

3 Ratings

N/A

0 Ratings

Image Validation

7.8

78%

3 Ratings

N/A

0 Ratings

Inbox Display

7.4

74%

3 Ratings

N/A

0 Ratings

Email Accessibility Tools

7.4

74%

3 Ratings

N/A

0 Ratings

Spelling and Grammar Check

7.7

77%

3 Ratings

N/A

0 Ratings

Spam Testing

7.5

75%

3 Ratings

N/A

0 Ratings

Email Previews

8.7

87%

3 Ratings

N/A

0 Ratings

Ad Network Integration

Cheetah Messaging

Feature Set Not Supported

N/A

8.1

Triblio ABM/ABX Platform

81%

Triblio ABM/ABX Platform ranks higher in 2/2 features

Data Transfer

N/A

0 Ratings

8.2

82%

6 Ratings

DSP integration

N/A

0 Ratings

8.0

80%

4 Ratings

Ad Campaigns

Cheetah Messaging

Feature Set Not Supported

N/A

8.2

Triblio ABM/ABX Platform

82%

Triblio ABM/ABX Platform ranks higher in 5/5 features

Ad campaign creation

N/A

0 Ratings

8.5

85%

7 Ratings

Ad deployment

N/A

0 Ratings

9.1

91%

7 Ratings

Display advertising

N/A

0 Ratings

8.6

86%

7 Ratings

Ad display and retargeting segmentation

N/A

0 Ratings

8.5

85%

7 Ratings

Sequence targeting

N/A

0 Ratings

6.5

65%

5 Ratings

Ad Reporting & Analytics

Cheetah Messaging

Feature Set Not Supported

N/A

8.2

Triblio ABM/ABX Platform

82%

Triblio ABM/ABX Platform ranks higher in 6/6 features

Ad dashboards

N/A

0 Ratings

8.6

86%

6 Ratings

Ad performance reports

N/A

0 Ratings

8.7

87%

6 Ratings

Ad conversion tracking

N/A

0 Ratings

7.9

79%

6 Ratings

Ad attribution reporting

N/A

0 Ratings

8.2

82%

7 Ratings

Cross-channel ad management

N/A

0 Ratings

8.1

81%

6 Ratings

Ad forecasting and optimization

N/A

0 Ratings

7.8

78%

4 Ratings

Attribute Ratings

Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
Triblio ABM/ABX Platform is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

Cheetah Messaging

85%

13 Ratings

8.4

Triblio ABM/ABX Platform

84%

42 Ratings

Cheetah Messaging

76%

3 Ratings

8.9

Triblio ABM/ABX Platform

89%

2 Ratings

Cheetah Messaging

40%

1 Rating

9.0

Triblio ABM/ABX Platform

90%

1 Rating

Cheetah Messaging

20%

2 Ratings

8.8

Triblio ABM/ABX Platform

88%

37 Ratings

Likelihood to Recommend

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

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Verified User

Team Lead in Information Technology

Entertainment Company, 51-200 employees

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Triblio is just as good if not better at executing ABM Campaigns as any other platform on the market. With a simple interface and simple campaign setup, I was able to launch my first ABM campaign within weeks of our initial setup. If you are a single user for your field marketing department then Triblio is a great program to help you increase the traffic, registration, and engagement with all of the marketing functions that you support. The Customer service is excellent, we meet almost weekly with our reps and they are available anytime I need them. No matter how simple of a question or if you need help presenting to leadership they are there to help you the entire way! My only request is to have more control over the overall budget. Once the money is loaded into the system you can accidentally use all of your budgets on one campaign if you do not have your parameters set correctly. This quickly becomes a problem as you add users to the system. The ability to have multi-step campaigns is taking shape but is a pretty important capability from the start.

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Alex Hendrickson

Field Marketing Manager

ViewpointComputer Software, 501-1000 employees

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Pros

Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez

BI Engineer II

Answer Financial Inc.Insurance, 201-500 employees

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It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.

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Ryan Dury

Senior Manager Strategic Accounts & Sales Support

Swisscard AECS GmbHFinancial Services, 501-1000 employees

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Cons

The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Verified User

Professional in Marketing

Automotive Company, 51-200 employees

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Media buy done through automated credit card charge at the end of the month (as opposed to having to manually send the payment in once your balance is low).
The more clean look of the analytics dashboards - everything is there now, but there are so many analytics dashboards, you get paralysis by over-analysis sometimes, hard to pick what view to go by.

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Verified User

Manager in Marketing

Computer Software Company, 201-500 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Likelihood to Renew

Cheetah Messaging 7.6

Based on 3 answers

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Verified User

Employee in Marketing

51-200 employees

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Triblio ABM/ABX Platform 8.9

Based on 2 answers

We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.

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Erik Kielisch

Marketing & SEO Manager

Skyline Technologies, Inc.Information Technology & Services, 51-200 employees

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Usability

Cheetah Messaging 4.0

Based on 1 answer

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Verified User

Employee in Marketing

51-200 employees

View all 1 answers on this topic

Triblio ABM/ABX Platform 9.0

Based on 1 answer

We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads

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Verified User

Employee in Marketing

Computer Software Company, 51-200 employees

View all 1 answers on this topic

Support Rating

Cheetah Messaging 2.0

Based on 2 answers

Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Verified User

Employee in Marketing

51-200 employees

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Triblio ABM/ABX Platform 8.8

Based on 37 answers

The Triblio support team is miles ahead of any ABM partners I have used in the past. All questions and concerns are answered expeditiously. We also have a weekly meeting where our rep gives us suggestions on how we can improve our ads and even walks us through them in real-time. I have not experienced anything quite this "white glove" in an ABM partner before.

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EJ Davis

Manager, Demand Generation North America

FlexeraComputer Software, 5001-10,000 employees

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Alternatives Considered

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.

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Hinal S

Product Marketing Specialist

Kalzoom AdvisorsComputer Software, 11-50 employees

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Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.We actually used Terminus and moved away from it. It was an ok platform. It had a lot of shortcomings internationally.

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Verified User

Director in Marketing

Computer Software Company, 201-500 employees

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Return on Investment

Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Verified User

Manager in Marketing

Insurance Company, 51-200 employees

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Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
There have been no negative impacts to ROI from Triblio.

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Eric Martin

Director, Marketing Programs

SalesLoftComputer Software, 201-500 employees

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Screenshots

See Both Cheetah Messaging Screenshots

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