What users are saying about
Top Rated
461 Ratings
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77 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100

Klipfolio

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77 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    BI Standard Reporting

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    9.0

    Klipfolio

    90%
    Klipfolio ranks higher in 3/3 features

    Pixel Perfect reports

    N/A
    0 Ratings
    9.1
    91%
    3 Ratings

    Customizable dashboards

    N/A
    0 Ratings
    8.9
    89%
    34 Ratings

    Report Formatting Templates

    N/A
    0 Ratings
    9.1
    91%
    3 Ratings

    Ad-hoc Reporting

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.5

    Klipfolio

    85%
    Klipfolio ranks higher in 4/4 features

    Drill-down analysis

    N/A
    0 Ratings
    8.3
    83%
    5 Ratings

    Formatting capabilities

    N/A
    0 Ratings
    7.8
    78%
    5 Ratings

    Integration with R or other statistical packages

    N/A
    0 Ratings
    9.1
    91%
    2 Ratings

    Report sharing and collaboration

    N/A
    0 Ratings
    9.0
    90%
    34 Ratings

    Report Output and Scheduling

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    9.3

    Klipfolio

    93%
    Klipfolio ranks higher in 3/3 features

    Publish to Web

    N/A
    0 Ratings
    8.8
    88%
    32 Ratings

    Publish to PDF

    N/A
    0 Ratings
    9.2
    92%
    28 Ratings

    Report Delivery Scheduling

    N/A
    0 Ratings
    10.0
    100%
    17 Ratings

    Data Discovery and Visualization

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    9.3

    Klipfolio

    93%
    Klipfolio ranks higher in 3/3 features

    Pre-built visualization formats (heatmaps, scatter plots etc.)

    N/A
    0 Ratings
    8.9
    89%
    33 Ratings

    Location Analytics / Geographic Visualization

    N/A
    0 Ratings
    9.1
    91%
    34 Ratings

    Predictive Analytics

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Access Control and Security

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.9

    Klipfolio

    89%
    Klipfolio ranks higher in 4/4 features

    Multi-User Support (named login)

    N/A
    0 Ratings
    8.6
    86%
    34 Ratings

    Role-Based Security Model

    N/A
    0 Ratings
    9.0
    90%
    30 Ratings

    Multiple Access Permission Levels (Create, Read, Delete)

    N/A
    0 Ratings
    8.8
    88%
    32 Ratings

    Single Sign-On (SSO)

    N/A
    0 Ratings
    9.2
    92%
    14 Ratings

    Mobile Capabilities

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.6

    Klipfolio

    86%
    Klipfolio ranks higher in 3/3 features

    Responsive Design for Web Access

    N/A
    0 Ratings
    8.6
    86%
    31 Ratings

    Mobile Application

    N/A
    0 Ratings
    7.5
    75%
    17 Ratings

    Dashboard / Report / Visualization Interactivity on Mobile

    N/A
    0 Ratings
    8.7
    87%
    28 Ratings

    Application Program Interfaces (APIs) / Embedding

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.5

    Klipfolio

    85%
    Klipfolio ranks higher in 2/2 features

    REST API

    N/A
    0 Ratings
    8.7
    87%
    15 Ratings

    Themeable User Interface (UI)

    N/A
    0 Ratings
    8.3
    83%
    14 Ratings

    Attribute Ratings

    • Cision Communications Cloud is rated higher in 1 area: Implementation Rating
    • Klipfolio is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    8.5

    Cision Communications Cloud

    85%
    277 Ratings
    8.8

    Klipfolio

    88%
    36 Ratings

    Likelihood to Renew

    7.0

    Cision Communications Cloud

    70%
    17 Ratings

    Klipfolio

    N/A
    0 Ratings

    Usability

    7.0

    Cision Communications Cloud

    70%
    53 Ratings
    9.5

    Klipfolio

    95%
    13 Ratings

    Availability

    9.1

    Cision Communications Cloud

    91%
    3 Ratings

    Klipfolio

    N/A
    0 Ratings

    Performance

    9.1

    Cision Communications Cloud

    91%
    3 Ratings

    Klipfolio

    N/A
    0 Ratings

    Support Rating

    8.9

    Cision Communications Cloud

    89%
    321 Ratings
    9.0

    Klipfolio

    90%
    13 Ratings

    Online Training

    8.0

    Cision Communications Cloud

    80%
    3 Ratings

    Klipfolio

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Cision Communications Cloud

    100%
    7 Ratings
    8.2

    Klipfolio

    82%
    2 Ratings

    Product Scalability

    7.3

    Cision Communications Cloud

    73%
    1 Rating

    Klipfolio

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    Cision Communications Cloud

    91%
    2 Ratings

    Klipfolio

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    Cision Communications Cloud

    91%
    2 Ratings

    Klipfolio

    N/A
    0 Ratings

    Likelihood to Recommend

    Cision

    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Read full review

    Klipfolio

    This tool allows me to integrate with other types of services, and that is excellent; its alert design capacity, great variety of data and data manipulation, and its dashboard with different design options are what I like the most. They have a lot of great examples and documentation available, and the connectors that exist are numerous. The fact that licensing is not user-based is exactly what we needed to start our company getting excited about viewing and using data and providing a large number of data sources both online and offline.
    Read full review

    Pros

    Cision

    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Read full review

    Klipfolio

    • Customers rave about the company's exceptional level of service. They were successful in resolving several problems.
    • Compared to other options, this is a great value.
    • New features are being introduced all the time.
    • It's priceless to be able to pull data from a variety of sources.
    Read full review

    Cons

    Cision

    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Read full review

    Klipfolio

    • Many attempts must be made until the graphs perform as desired.
    • It can be difficult to learn how to build and fix APIs if you don't already have the know-how.
    • Permissions and roles are set up in a convoluted manner that makes no sense.
    Read full review

    Pricing Details

    Cision Communications Cloud

    Starting Price

    Editions & Modules

    Cision Communications Cloud editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Klipfolio

      Starting Price

      $99 per month

      Editions & Modules

      Klipfolio editions and modules pricing
      EditionModules
      Free01
      Plus992
      Pro2293

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Likelihood to Renew

      Cision

      While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
      Read full review

      Klipfolio

      No answers on this topic

      Usability

      Cision

      The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
      Read full review

      Klipfolio

      I gave Klipfolio the highest usability rating because I have consistently found it easy to acquire, launch and load in our digital assets for aggregating into an incredibly comprehensive data and insights dashboard. It is an easy platform to figure out and integrate data sources. Unlike many other campaign marketing data aggregation platforms, Klipfolio makes it easy to set up, modify and manage on all points of contact with what needs to be measured successfully for us to provide the level of informed insights that our clients expect and we expect of the tools we rely on every day.
      Read full review

      Reliability and Availability

      Cision

      Easily accessible 24/7.
      Read full review

      Klipfolio

      No answers on this topic

      Performance

      Cision

      Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
      Read full review

      Klipfolio

      No answers on this topic

      Support Rating

      Cision

      For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
      Read full review

      Klipfolio

      I appreciate those customer service reps. Their busy schedules do not prevent them from answering questions and aiding whenever necessary. Technical expertise is not required for truly stunning dashboards, but if you are interested in learning more about business intelligence and analytics, you can create some extremely powerful visualizations and reports.
      Read full review

      Online Training

      Cision

      The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
      Read full review

      Klipfolio

      No answers on this topic

      Implementation Rating

      Cision

      There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
      Read full review

      Klipfolio

      None at all; just be sure of what information you will need for working.
      Read full review

      Alternatives Considered

      Cision

      It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
      Read full review

      Klipfolio

      These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
      Read full review

      Scalability

      Cision

      Easy to use, but still room for improvement.
      Read full review

      Klipfolio

      No answers on this topic

      Return on Investment

      Cision

      • Cision has a net positive impact on time savings for staff so we can be quicker to market
      • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
      • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
      Read full review

      Klipfolio

      • It made reporting a breeze as we didn't have to spend time creating the reports
      • The reporting forum really helped give our team more metrics to add to reporting
      • Always ready to view Dashboard meant stakeholders could view reports at any given time
      Read full review

      Screenshots

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