Claris' FileMaker is presented as a Workplace Innovation Platform, and is used to create a custom app. Manual processes can be automated with Claris FileMaker Pro, and apps can be created to manage contacts, track inventory, organize projects, etc.
$21
per month per user
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
I've also used Copper, Avectra, and Wintouch as well. Please refer back to my earlier comments about how Hubspot is (mostly) a superior platform. However, the Hubspot subscription is quite expensive, so expense should be worked into the equation
We selected HubSpot CRM because of features we were not happy with at a previous company. HubSpot CRM won out because of customer reviews, the team, and the features offered.
If your company is really small, I can understand the need for a product like this. However, I would go for MS Access... FileMaker Pro can not be integrated with other systems (like MS Access can at least be handled by C# for instance, and can be integrated with MS Excel or even SQL server). I'm really not sure in what scenario one would choose for FileMaker Pro. If your application or company grows bigger, you're going to have a problem to move to another environment. Also, the fact that only one person can work with the backend at any given time is a problem in a somewhat larger company.
In my last position at a SAAS company, I used Salesforce and HATED IT. It was so clunky, and when I used HubSpot, it was like a breath of fresh air. Any company that does customer interactions and sales needs Hubspot. There is a TON of room for customization, which is AMAZING. I don't see anywhere that it wouldn't be a good fit.
The relational database management system makes the program highly customizable to fit the needs of any product. You can add a ton of information to each record and update your inventory on a regular basis with an Excel import or manually inside of the record. It has the capability to incorporate barcoding, which can manage your available inventory with ease.
The scripting language allows FileMaker to automatically calculate complex algorithms automatically or generate report outs with the click of a button. This allows for greater UI, especially with active users who are not familiar with writing code. Almost all of our internal data is linked to the FileMaker database
The server license allows many users to update the database in real time, which is handy if your inventory is constantly changing. We have users with Macs, PCs, iPhones and handheld tablets linked to our FileMaker database and they are updating the information constantly throughout the day.
If you invest some time into formatting and scripting the database, there is a high ease of use for users without knowledge of any programming or FileMaker itself.
Developer features need to be beefed up - namely adding the ability to search code for a phrase or keyword and the ability to do the same in the "relationship graph" in the database.
Add ability for users to edit the same table record at the same time by version control.
Allow Filemaker Server to use more than 1 core; currently multi-processing is not supported and it can be tricky to find just the right server to support the application you've built to the fullest capacity.
Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
It it not really up to me but my opinion does have some weight in the decision and the reason I would renew my use FileMaker Pro 8.5 is because I am finally getting used to it! Now that I have been working with the program, tasks have become quicker and projects are getting done faster. File Maker Pro 8.5 really is a versatile tool and I think we are just scratching the surface with it's abilities.
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
The usability rating I'm providing is for the development interface - the usability of the application you build is relative to how much effort is put into the application. Filemaker needs to roll out some features that are "modern" sooner rather than later. They do roll out new features every year, but at a slow pace. We generally get 1 new TRULY useful feature every year. They need to step it up some!
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
The forums are great with lots of helpful experts and the staff monitor them to provide help where needed. There have been a couple of unique technical issues I've had to deal with that I haven't been able to get resolved so I chose to score this a 9 instead of a 10.
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Suggest you use an iterative R.A.D. or AGILE development approach. (i.e. rather than writing a gigantic spec for a system, then building it). FileMaker facilitates quick prototypes. Developing an example, then allowing users to "try it out" is a snap.
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
FileMaker is still the quickest way to go from zero to having a minimum viable working solution. Simple solutions can be built in as little as a afternoon of development. It is the only tool I am aware of which allows tech savy end users with domain knowledge to build bespoke apps for their businesses without undertaking professional software development training.
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
We are a more agile company because of FileMaker. A few of us who are tech-savvy enough to manage the database (but are not professional developers) can make needed adjustments to our database without having to employ an in-house developer or contract with a 3rd party. As our business processes evolve and change, it's easy to update the database to accommodate those changes.
Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
