CloudApp vs Drift

Veronika Baranovska

Inbound Marketing Manager

SendibleInternet, 11-50 employees

Drift is creating a renaissance with a platform that prioritizes conversations. It's hard for me to imagine a more meaningful channel on which to develop valuable relationships with future customers. Drift has enabled us to make significant progress on all of our primary marketing and sales objectives including improving the buyer experience, leveraging our unique brand, better aligning sales and marketing, and improving conversion from the website.

Ben Battaglia

Director of Marketing

LessonlyComputer Software, 51-200 employees

Pros

CloudApp makes taking GIFs, videos, and screenshots very quick and easy. Very little training was required for CloudApp because it is a straight forward tool.
We love the feature that allows you to annotate images and videos to highlight certain areas. This is especially important in Support when explaining something to a customer.
I like that CloudApp makes sharing files very easy. In just the click of a button, you can choose how you'd like to share a file with someone else.

Verified User

Manager in Customer Service

Computer Software Company, 51-200 employees

24/7/365 site coverage with the AI bot - it’s like cloning your best SDR and having them available to engage buyers across the entire site all of time
Efficiently qualify and route prospect conversations to connect with the right buyers while avoiding the wrong buyers
Conversational landing pages are a quick and easy way to create engaging content
Accelerate top-of-funnel speed with ABM functionality that notifies reps about active prospects and target accounts so they can proactively engage them in real time
Removes friction by automating the process of booking meetings directly in a rep’s calendar

Ryan McCurdy, MBA

Vice President of Marketing, Demand Generation

LaceworkComputer Software, 51-200 employees

Cons

While annotations are nice, editing features are lacking overall. You can't trim a screenshot or crop it once you've taken it, so you'd better be perfect with your capturing on the first try.
The web library for managing your past captures is hellacious. There's no deleting mistakes, no real categorization like tags, and the drag and drop adding is glitchy at best.

J.P. VanderLinden

Director Of Operations

EmberTribeMarketing and Advertising, 11-50 employees

Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.

Adrian Cohn

Director of Brand Strategy and Communications

SmartlingInformation Technology & Services, 51-200 employees

Likelihood to Renew

CloudApp 9.1

Based on 1 answer

In all honesty I don't even have time to look for an alternative to CloudApp at this point in our business. CloudApp works for what we had planned to use it for and unless a competing service that offers the same quality and ease-of-use along with video screen capture comes out I will renew indefinitely.

View all 1 answers on this topic

Co-Founder & Chief Strategist of MindGame Marketing

MindGame Marketing Inc.Marketing and Advertising, 11-50 employees

No score

No answers yet

No answers on this topic

Usability

CloudApp 8.2

Based on 2 answers

I would give cloud app a 10 out of 10 if the video screen capture portion of the tool worked flawlessly and the addition of few suggestions like full-page screen grab and the quicker ability to download screenshots or screen videos to my hard drive. I don't mean to repeat a feature request here being that features would heavily improve usability in my particular usage situation.

Co-Founder & Chief Strategist of MindGame Marketing

MindGame Marketing Inc.Marketing and Advertising, 11-50 employees

Drift 8.6

Based on 2 answers

Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.

Ben Battaglia

Director of Marketing

LessonlyComputer Software, 51-200 employees

Support Rating

CloudApp 9.1

Based on 2 answers

I would give cloud app a 9/10 score on overall support mostly because I have had very little need of any support at all being that the tool was designed almost to use itself. In my opinion this level of forethought is equal to customer support. As of yet I've only had one real problem with cloud app which was the loss of a 20 minute video screen capture. Unfortunately I have not had the time to contact support about this loss. The only other minor issues that I confronted was within the initial set up which I was able to resolve via their website's support pages.

Co-Founder & Chief Strategist of MindGame Marketing

MindGame Marketing Inc.Marketing and Advertising, 11-50 employees

Drift 9.1

Based on 2 answers

The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!

Ben Battaglia

Director of Marketing

LessonlyComputer Software, 51-200 employees

Implementation Rating

CloudApp 8.2

Based on 1 answer

I was extremely satisfied with how quick and easy the implementation of Cloudapp was on my MacIntosh using MacOS Sierra was, along with how amazingly fast I was able to be up and going with the tool. most often with sass tools we are lucky if we can use 50% of the features without having to have consultations and a ton of back-and-forth email on how to use other features of the product. Cloud app has made it extremely user-friendly with almost no need for customer support. To My business, that equals time savings which as most business owners know, can be far more valuable than a few dollars saved.

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Co-Founder & Chief Strategist of MindGame Marketing

MindGame Marketing Inc.Marketing and Advertising, 11-50 employees

No score

No answers yet

No answers on this topic

Alternatives Considered

I need to point out that I love Snagit. It's a fantastic product, but there are different use-cases. CloudApp for me is about quick and efficient sharing. Snagit doesn't really allow for that. Yes, they have a cloud sharing option, but for the entirety of me using the program, it hasn't worked right. You'll have to try both to see what I mean.

Verified User

C-Level Executive in Marketing

Marketing and Advertising Company, 1-10 employees

Drift is the best tool in the chatbot market. If you are going to get rid of forms and switch to chatbots, or at least hybrid the two, then you need to go with Drift. They integrate better, build better, and are so far ahead of their competitors in terms of functionality.

Rachel Green

Marketing Demand Generation Manager

DyKnowEducation Management, 11-50 employees

Return on Investment

Speed. It's incredibly quick and easy to share images, gifs, and videos. That saves us time and makes us more productive.
Storage. Everything is kept in one place, so it's easy to go back and reference/keep track of. It keeps us from hunting down previous shares.
Annotation. It's very quick to mark things up before sending! Again, the primary benefit here is speed.
Cash. We'll occasionally share videos with prospects so they better understand our offerings. Some of those people become customers!

Andrew Clark

Chief Growth Officer

Visible.vcComputer Software, 1-10 employees

Drift has allowed us to capture more MQLs since we started using it.
Drift has increased customer satisfaction with our services since it enabled real-time support and communication with them.
Drift has allowed us to spend less time supporting users or replying to user questions, and spend more time on critical business issues, while maintaining the same level of support for our customers.

Verified User

Team Lead in Marketing

Marketing and Advertising Company, 11-50 employees