Contentful vs Sitecore Experience Platform

• Clean, modern interface (not clunky and outdated, like WordPress)
• High degree of flexibility (I can structure data any way my clients need)
• Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)

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• Sitecore has a decent supply of out of the box components and capabilities that can be fairly easily styled to meet business needs without much customization needed. This often helps speed to market.
• Sitecore has had the flexibility of offering on-premise hosting or cloud hosting to meet different needs of clients, though recently they have strongly pushed their cloud-based hosting. This is in alignment with the industry and very helpful for organizations that aren't looking to add another product to the portfolio of packages that their internal IT teams need to manage
• Sitecore has a capable UI for editing content. Though some competition may do better in this regard, Sitecore's editing interface is fully capable.

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• The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
• The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
• It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).

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• While the UI is capable, some other products in this space have a much more intuitive editing interface. Sitecore could do better in providing an easy to use editing UI.
• It would be nice to see a fully managed Sitecore instead of just cloud hosted
• The price falls more to the premium side of things. Making the value proposition a bit harder to justify

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• Positive: faster changes and new associates can easily navigate without prior training/knowledge of CMS to make content updates
• Negative: Our website manager/provider can keep certain abilities (like changing specific images) so they can charge a fee for making the change

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• For mature marketing organizations, the analytics that Sitecore allows you to capture have been valuable in pushing forward marketing objectives and giving insight into how to tailor content for the best UX

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