Contentful vs Sitecore Experience Platform

• Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
• Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
• Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).

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• Sitecore has a decent supply of out of the box components and capabilities that can be fairly easily styled to meet business needs without much customization needed. This often helps speed to market.
• Sitecore has had the flexibility of offering on-premise hosting or cloud hosting to meet different needs of clients, though recently they have strongly pushed their cloud-based hosting. This is in alignment with the industry and very helpful for organizations that aren't looking to add another product to the portfolio of packages that their internal IT teams need to manage
• Sitecore has a capable UI for editing content. Though some competition may do better in this regard, Sitecore's editing interface is fully capable.

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• Preview of changes prior to publishing
• The ability to use a spell check plug-in when working on content (it doesn't work well with Grammarly)

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• While the UI is capable, some other products in this space have a much more intuitive editing interface. Sitecore could do better in providing an easy to use editing UI.
• It would be nice to see a fully managed Sitecore instead of just cloud hosted
• The price falls more to the premium side of things. Making the value proposition a bit harder to justify

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• It speed up our content creation process
• We've freed up dev and design resources for more important projects
• Given freedom to people to create new pages, while keeping some control so they wouldn't make serious mistakes

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• For mature marketing organizations, the analytics that Sitecore allows you to capture have been valuable in pushing forward marketing objectives and giving insight into how to tailor content for the best UX

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