What users are saying about
30 Ratings
33 Ratings
30 Ratings
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Score 8.2 out of 100
33 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Contently ranks higher in 1 feature set: Content Creation
  • Upland Kapost ranks higher in 1 feature set: Content Publishing
  • Contently and Upland Kapost are tied in 1 feature set: Content Reporting & Analytics

Content Creation

9.5

Contently

95%
8.2

Upland Kapost

82%
Contently ranks higher in 4/5 features

Ideation

9.7
97%
7 Ratings
8.0
80%
7 Ratings

Approval workflows

9.8
98%
7 Ratings
8.1
81%
9 Ratings

Content collaboration

9.9
99%
6 Ratings
8.1
81%
9 Ratings

Content calendar

8.0
80%
6 Ratings
8.1
81%
9 Ratings

Network for content licensing/production

10.0
100%
6 Ratings
9.0
90%
1 Rating

Content Publishing

5.7

Contently

57%
8.0

Upland Kapost

80%
Upland Kapost ranks higher in 5/6 features

Content hub

5.0
50%
7 Ratings
7.1
71%
8 Ratings

Forms / Gated content

8.0
80%
5 Ratings
8.0
80%
5 Ratings

Embedded CTAs

9.0
90%
4 Ratings
7.9
79%
3 Ratings

Content distribution

2.0
20%
5 Ratings
9.0
90%
7 Ratings

Content promotion

2.0
20%
5 Ratings
8.3
83%
4 Ratings

Content automation

8.0
80%
4 Ratings
8.0
80%
5 Ratings

Content Reporting & Analytics

8.0

Contently

80%
8.0

Upland Kapost

80%
Contently ranks higher in 3/5 features

Audience profiling and targeting

9.0
90%
3 Ratings
8.0
80%
5 Ratings

Closed-loop tracking and reporting

8.0
80%
3 Ratings
8.0
80%
6 Ratings

Content performance analytics

7.0
70%
3 Ratings
8.0
80%
7 Ratings

Campaign optimization dashboard

7.0
70%
3 Ratings
8.0
80%
5 Ratings

Competitive analytics

9.0
90%
3 Ratings
7.9
79%
2 Ratings

Attribute Ratings

  • Contently is rated higher in 1 area: Support Rating
  • Upland Kapost is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

5.0

Contently

50%
9 Ratings
7.1

Upland Kapost

71%
12 Ratings

Likelihood to Renew

Contently

N/A
0 Ratings
10.0

Upland Kapost

100%
2 Ratings

Usability

Contently

N/A
0 Ratings
7.0

Upland Kapost

70%
1 Rating

Support Rating

10.0

Contently

100%
1 Rating
8.1

Upland Kapost

81%
3 Ratings

Product Scalability

Contently

N/A
0 Ratings
8.0

Upland Kapost

80%
1 Rating

Likelihood to Recommend

Contently

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Alexander deLong | TrustRadius Reviewer

Upland Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker | TrustRadius Reviewer

Pros

Contently

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Anonymous | TrustRadius Reviewer

Upland Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp | TrustRadius Reviewer

Cons

Contently

  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Kristi Porter | TrustRadius Reviewer

Upland Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman | TrustRadius Reviewer

Pricing Details

Contently

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Upland Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Contently

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown | TrustRadius Reviewer

Usability

Contently

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Anonymous | TrustRadius Reviewer

Support Rating

Contently

Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Kristi Porter | TrustRadius Reviewer

Upland Kapost

Upland Kapost 8.1
Based on 3 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contently

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
Ben Plomion | TrustRadius Reviewer

Upland Kapost

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Jim MacLeod | TrustRadius Reviewer

Scalability

Contently

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi | TrustRadius Reviewer

Return on Investment

Contently

  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Alexander deLong | TrustRadius Reviewer

Upland Kapost

  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Anonymous | TrustRadius Reviewer

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