Cordial vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Zeta Marketing Platform
Score 6.8 out of 10
N/A
The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search…N/A
Pricing
CordialZeta Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialZeta Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CordialZeta Marketing Platform
Top Pros
Top Cons

No answers on this topic

Features
CordialZeta Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
10% below category average
Zeta Marketing Platform
-
Ratings
WYSIWYG email editor4.04 Ratings00 Ratings
Dynamic content6.35 Ratings00 Ratings
Ability to test dynamic content6.85 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing7.04 Ratings00 Ratings
Mobile optimization7.55 Ratings00 Ratings
Email deliverability reporting8.44 Ratings00 Ratings
List management7.55 Ratings00 Ratings
Triggered drip sequences9.34 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
11% below category average
Zeta Marketing Platform
-
Ratings
Dashboards8.55 Ratings00 Ratings
Standard reports6.55 Ratings00 Ratings
Custom reports6.05 Ratings00 Ratings
Best Alternatives
CordialZeta Marketing Platform
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CordialZeta Marketing Platform
Likelihood to Recommend
6.0
(5 ratings)
2.0
(1 ratings)
User Testimonials
CordialZeta Marketing Platform
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
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Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Read full review
Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Read full review
Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.