CoreMedia vs. HubSpot CMS Hub

I think this CMS is best suited as an enterprise level system. For small, or simple sites, there are better options, but for large high-traffic sites, this is a great CMS.

If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.

Incentivized

• Allows many staff members to contribute content to various portions of our website, and allows our Electronic-Communications staff to delegate tasks to these various staff (diffusing the work-load).
• CoreMedia allows for easy creation of different types of content (like teasers, articles, download objects, links, etc). Permission levels can be set, so only certain staff can upload content such as photos, videos, or audio files.
• The CoreMedia workflow process is easy to understand and follow. Once a staff member has submitted content for publishing to the web, they can then see who it's been assigned to for review, and at what time. You're able to leave detailed notes and stay abreast of where the workflow is at any given time.

• Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
• It is fully equipped with marketing tools.
• We give much importance to reporting features and HubSpot CMS Hub reports are very useful.

Incentivized

• Early learning within the company was slow.
• We elected a customized version of CoreMedia - which in the end may not have been the best decision.

Incentivized

• Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
• There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
• It's expensive.

Incentivized

CoreMedia continues to refine and deliver new features. They also explore new technologies and trends, like social media integration. The platform is solid and growing. We are also slightly locked into using CoreMedia. Migrating such a large amount of content to another system would likely not be feasible or prudent.

The newer features of Hubspot CMS need a lot of hands-on training, and there is a bit of a learning curve with AI integrations coming everywhere. But in general, Hubspot CMS is actually quite easy to use. Hubspot's product managers have really thought out quite a bit in terms of the pain points and workflows of mid-market companies.

Incentivized

They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours

Incentivized

Set aside more time than you think you need to migrate content. That is the hard part. Implementing the technology is easy.

While CoreMedia has a better workflow, django CMS has a much easier user interface, wysiwyg editor, and is superior on every other level. Django CMS is easier to teach and support, easier to manage and develop, and provides much more flexibility in the development and design areas.

Incentivized

We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data

Incentivized

• Increased employee proficiency compared to nothing at all. I really don't have anything else to compare it to though.
• Reports from Core do not help/.

• Hubspot was where we hosted our landing pages for our first couple of events, so anything that we got out of it was partly because of it. So, the event itself was successful. but shipping faster is where Hubspot came in handy so that we could focus on other marketing activities. We have easily had 1500+ attendees just because we were able to ship our pages faster.
• Our newsletter ran on Hubspot CMS for the longest time, and it had an open rate of >28%, which was pretty great.
• Our time to take our webpages live or design monthly newsletter was easily cut 70% just because of existing templates that we could just duplicate and change content.

Incentivized