What users are saying about
Top Rated
100 Ratings
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Score 7.9 out of 100
7 Ratings
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Score 10 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Post Affiliate Pro

Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
Luis McDonnell | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Post Affiliate Pro
Data Transfer
Criteo Dynamic Retargeting
7.5
Post Affiliate Pro
DSP integration
Criteo Dynamic Retargeting
7.6
Post Affiliate Pro

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Post Affiliate Pro
Ad campaign creation
Criteo Dynamic Retargeting
6.6
Post Affiliate Pro
Ad deployment
Criteo Dynamic Retargeting
6.5
Post Affiliate Pro
Display advertising
Criteo Dynamic Retargeting
7.4
Post Affiliate Pro
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Post Affiliate Pro

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Post Affiliate Pro
Ad dashboards
Criteo Dynamic Retargeting
7.2
Post Affiliate Pro
Ad performance reports
Criteo Dynamic Retargeting
6.8
Post Affiliate Pro
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Post Affiliate Pro
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Post Affiliate Pro
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Post Affiliate Pro
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Post Affiliate Pro

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Post Affiliate Pro

  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
Luis McDonnell | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Post Affiliate Pro

  • More detailed guides
  • Lower prices for smaller companies
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Post Affiliate Pro

No score
No answers yet
No answers on this topic

Usability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Post Affiliate Pro

Post Affiliate Pro 7.3
Based on 1 answer
It takes some time to learn how to use it. I do believe it could be a little more usable, but the support helps every time.Even new partners learn to use it relatively fast, and as the time goes by, you can help them yourself and they do not need to reach reach out to customer service.
Anonymous | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Post Affiliate Pro

Post Affiliate Pro 8.2
Based on 1 answer
Post Affiliate Pro has excellent support. It has improved over time and has a great customer support, if you have any problems. They respond quickly and so far have solved all of our problems. There could be more languages besides English, but it still works great. I can tell that the costumer service staff has a lot of experience.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Post Affiliate Pro

Post Affiliate Pro contains more features than its competitors, and you can get it for a better price as well.
Luis McDonnell | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Post Affiliate Pro

  • They have had a positive impact on ROI because we save time through automation
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Dynamic Retargeting Editions & Modules

Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Post Affiliate Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Post Affiliate Pro Editions & Modules

On-premise Edition
STARTER$4701
ELITE$1,9701
NETWORK$4,9701
  1. per installation
SaaS Edition
PRO$971
ULTIMATE$1971
NETWORK$4771
  1. month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Post Affiliate Pro
9.4

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Post Affiliate Pro

Usability

Criteo Dynamic Retargeting
Post Affiliate Pro
7.3

Support Rating

Criteo Dynamic Retargeting
Post Affiliate Pro
8.2

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