<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
287 Ratings
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Yoast Wordpress SEO Plugins

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
287 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Ad Network Integration

    6.8

    Marketing Solutions by Criteo

    68%

    Yoast Wordpress SEO Plugins

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.8
    68%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.8
    68%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.9

    Marketing Solutions by Criteo

    79%

    Yoast Wordpress SEO Plugins

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.7
    77%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    8.0
    80%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.1
    81%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    Yoast Wordpress SEO Plugins

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.6
    76%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.6
    76%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    SEO

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    7.1

    Yoast Wordpress SEO Plugins

    71%
    Yoast Wordpress SEO Plugins ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    7.3
    73%
    50 Ratings

    Backlink management

    N/A
    0 Ratings
    7.5
    75%
    31 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    7.6
    76%
    19 Ratings

    Page grader

    N/A
    0 Ratings
    7.8
    78%
    53 Ratings

    Competitive analysis

    N/A
    0 Ratings
    6.1
    61%
    24 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    7.4
    74%
    41 Ratings

    Site recommendations

    N/A
    0 Ratings
    7.0
    70%
    42 Ratings

    Task management

    N/A
    0 Ratings
    5.7
    57%
    23 Ratings

    SEO Channels

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    7.5

    Yoast Wordpress SEO Plugins

    75%
    Yoast Wordpress SEO Plugins ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    7.4
    74%
    39 Ratings

    Social SEO

    N/A
    0 Ratings
    7.9
    79%
    41 Ratings

    Mobile SEO

    N/A
    0 Ratings
    7.1
    71%
    41 Ratings

    Global SEO

    N/A
    0 Ratings
    7.4
    74%
    35 Ratings

    SEO Platform & Account Management

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    6.0

    Yoast Wordpress SEO Plugins

    60%
    Yoast Wordpress SEO Plugins ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    4.8
    48%
    19 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    7.2
    72%
    40 Ratings

    Attribute Ratings

    • Marketing Solutions by Criteo is rated higher in 1 area: Support Rating
    • Yoast Wordpress SEO Plugins is rated higher in 2 areas: Likelihood to Recommend, Usability
    • Marketing Solutions by Criteo and Yoast Wordpress SEO Plugins are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    6.8

    Marketing Solutions by Criteo

    68%
    56 Ratings
    8.2

    Yoast Wordpress SEO Plugins

    82%
    58 Ratings

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating
    10.0

    Yoast Wordpress SEO Plugins

    100%
    1 Rating

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings
    10.0

    Yoast Wordpress SEO Plugins

    100%
    1 Rating

    Support Rating

    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings
    7.7

    Yoast Wordpress SEO Plugins

    77%
    38 Ratings

    Likelihood to Recommend

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Mithil Patel | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
    Emily Hammell | TrustRadius Reviewer

    Pros

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Quim Giralt Bosch | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    • Evaluate the SEO score of any given page's content.
    • Makes it simple to manage the title and description for a page (what shows up on Google search results).
    • Boils down complicated topics such as canonical URLs for non-technical users.
    • Easy explanations for any and all options, including why to use or not use an option.
    Christopher Boyd | TrustRadius Reviewer

    Cons

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Baptiste CROENNE | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
    • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
    • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
    Michelle Green Arnson | TrustRadius Reviewer

    Pricing Details

    Marketing Solutions by Criteo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Marketing Solutions by Criteo Editions & Modules

    Additional Pricing Details
    Pricing is based on a CPC model and is dependent on traffic generated to a site

    Yoast Wordpress SEO Plugins

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $89 Per Site

    Yoast Wordpress SEO Plugins Editions & Modules

    Edition
    Premium$89.001
    1. Per Site
    Additional Pricing Details

    Likelihood to Renew

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Joe Preston | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    Yoast Wordpress SEO Plugins 10.0
    Based on 1 answer
    I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
    James McQuillin | TrustRadius Reviewer

    Usability

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Anonymous | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    Yoast Wordpress SEO Plugins 10.0
    Based on 1 answer
    All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
    James McQuillin | TrustRadius Reviewer

    Support Rating

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Gabriela Band | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    Yoast Wordpress SEO Plugins 7.7
    Based on 38 answers
    There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
    Victoria Hoete-Dodd | TrustRadius Reviewer

    Alternatives Considered

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
    Kimberly Smith | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Anonymous | TrustRadius Reviewer

    Yoast Wordpress SEO Plugins

    • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
    • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
    • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
    Rachel Green | TrustRadius Reviewer

    Screenshots

    Marketing Solutions by Criteo

    Yoast Wordpress SEO Plugins

    Add comparison