104 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100
233 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
Christopher Boyd | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Yoast Wordpress SEO Plugins
Data Transfer
Marketing Solutions by Criteo
7.8
Yoast Wordpress SEO Plugins
DSP integration
Marketing Solutions by Criteo
7.4
Yoast Wordpress SEO Plugins

Ad Campaigns

Marketing Solutions by Criteo
6.9
Yoast Wordpress SEO Plugins
Ad campaign creation
Marketing Solutions by Criteo
7.0
Yoast Wordpress SEO Plugins
Ad deployment
Marketing Solutions by Criteo
6.5
Yoast Wordpress SEO Plugins
Display advertising
Marketing Solutions by Criteo
7.2
Yoast Wordpress SEO Plugins
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Yoast Wordpress SEO Plugins

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Yoast Wordpress SEO Plugins
Ad dashboards
Marketing Solutions by Criteo
7.2
Yoast Wordpress SEO Plugins
Ad performance reports
Marketing Solutions by Criteo
6.7
Yoast Wordpress SEO Plugins
Ad conversion tracking
Marketing Solutions by Criteo
6.8
Yoast Wordpress SEO Plugins
Ad attribution reporting
Marketing Solutions by Criteo
8.0
Yoast Wordpress SEO Plugins
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Yoast Wordpress SEO Plugins
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Yoast Wordpress SEO Plugins

SEO

Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.8
Keyword analysis
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
8.3
Backlink management
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.8
SERP ranking tracking
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
8.0
Page grader
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
8.0
Competitive analysis
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.7
Site audit / diagnostics
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.6
Site recommendations
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.6
Task management
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.5

SEO Channels

Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.7
Local SEO
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.8
Social SEO
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.4
Mobile SEO
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
7.5
Global SEO
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
8.0

SEO Platform & Account Management

Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
8.3
Multi-domain support
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
8.6
Integration with web analytics tools
Marketing Solutions by Criteo
Yoast Wordpress SEO Plugins
8.0

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • SEO Analysis: This is the best. As you create content, you get a real-time audit of what you're doing right and, more importantly, what you need to fix in order to make that content as optimized as possible.
  • Set up wizard: Once Yoast is installed, their wizard helps ensure it can get to work immediately at making your website more Google-able. Could not be simpler.
  • Free training: Just getting started with SEO or Yoast? They have free training videos that make it so easy to get up to speed and start optimizing your content.
Michelle Green Arnson | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Internal link counter - tool failed with other plugin capability and the "help" desk haven't actually helped...
  • Customer service/support - only offered for those who pay for a subscription but even when you have one they aren't exactly helpful (in my experience).
  • SEO notifications - it would be great to be able to specify which pages you want these for as currently, we get hundreds for irrelevant pages.
Victoria Hoete-Dodd | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
James McQuillin | TrustRadius Reviewer

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
James McQuillin | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 7.9
Based on 29 answers
Although I have not personally worked with Yoast support directly, they offer 24/7 support with Yoast Premium which gives peace of mind as we move forward. In addition, they offer free support forums and are also accessible by email if we ever have any issues. However, we are lucky that the plugin works incredibly well.
Bryan Hume | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
Anonymous | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
Rachel Green | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Yoast Wordpress SEO Plugins

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketing Solutions by Criteo Editions & Modules

Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Yoast Wordpress SEO Plugins

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yoast Wordpress SEO Plugins Editions & Modules

Edition
Premium$89.001
  1. Per Site
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
7.0
Yoast Wordpress SEO Plugins
8.8

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Yoast Wordpress SEO Plugins
10.0

Usability

Marketing Solutions by Criteo
8.5
Yoast Wordpress SEO Plugins
10.0

Support Rating

Marketing Solutions by Criteo
9.0
Yoast Wordpress SEO Plugins
7.9

Add comparison