Curata vs. IBM Enterprise Content Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
IBM ECM
Score 9.0 out of 10
N/A
IBM Enterprise Content Manager and Enterprise Content Management (ECM) applications enable organizations to manage all forms of content and secure secure data with respect to compliance needs. The platform enables capture, activation, sharing, analysis and governance of unstructured data to lower costs and risk while improving efficiency.N/A
Pricing
CurataIBM Enterprise Content Manager
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
No answers on this topic
Offerings
Pricing Offerings
CurataIBM ECM
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Community Pulse
CurataIBM Enterprise Content Manager
Top Pros
Top Cons
Features
CurataIBM Enterprise Content Manager
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
3% above category average
IBM Enterprise Content Manager
-
Ratings
Ideation8.01 Ratings00 Ratings
Approval workflows8.01 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings
Content calendar8.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
1% below category average
IBM Enterprise Content Manager
-
Ratings
Content hub8.02 Ratings00 Ratings
Embedded CTAs8.01 Ratings00 Ratings
Content distribution8.02 Ratings00 Ratings
Content promotion8.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
6% above category average
IBM Enterprise Content Manager
-
Ratings
Closed-loop tracking and reporting8.02 Ratings00 Ratings
Content performance analytics9.02 Ratings00 Ratings
Campaign optimization dashboard8.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
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User Ratings
CurataIBM Enterprise Content Manager
Likelihood to Recommend
8.0
(3 ratings)
8.1
(6 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.6
(6 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
CurataIBM Enterprise Content Manager
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
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IBM
Again, I like to think of my association and usage of IBM Case Manager V.5.2. Please keep in mind that this is only one component of the IBM Enterprise Content Management suite of products. I believe IBM Case Manager is an ideal solution for medium to large companies looking to automate lnad
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Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
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IBM
  • It provides easy to use administrative tools to work with the product.
  • Good documentation on the production is available which makes it easier to use.
  • It supports high availability architecture
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Cons
Curata
  • more subscription plans as not all people need all features.
Read full review
IBM
  • As enterprise and mid-market systems go, the price is highly competitive (especially when you consider what's included in the license). That said, this product is not accessible for small businesses as a self hosted solution. The "Navigator on Cloud" solution is much more accessible, but gives less control over data.
  • To get all the features, there are many moving parts. For large enterprises, this is no problem, and the cloud solution obviates most of these concerns.
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Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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IBM
There is no plan to change ECM at organizational level. Replacing products and changing custom applications involves lot of effort
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Usability
Curata
No answers on this topic
IBM
The end-user experience is excellent. The Administration experience needs some more work.
Read full review
Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
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IBM
Our relationship with IBM is long standing. We have been Gold Partners for some time and are viewed by many internal groups as their Go To partner for large ECM deployments. Most of our systems engineers hold multiple certifications as solutions developers. Our clients are national and international. The support we receive from IBM has been excellent and our partnership with them on numerous projects has been excellent.
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Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
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IBM
  • We have seen our customers realize increased employee efficiency by reducing the amount of time it takes to process a transaction.
  • We have seen improvements in customer service because information can be made more readily available to customer service personnel who are fielding service calls.
  • We have seen improvements in decision making because processing-related statistics are more readily available to the managers who need the input to make quality business decisions that affect the day-to-day operations.
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.