What users are saying about
6 Ratings
9 Ratings
6 Ratings
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Score 8 out of 100
9 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Curata ranks higher in 1 feature set: Content Reporting & Analytics
  • Movable Ink ranks higher in 2 feature sets: Content Creation, Content Publishing

Content Creation

8.3

Curata

83%
8.6

Movable Ink

86%
Curata ranks higher in 2/4 features

Ideation

8.0
80%
1 Rating
10.0
100%
2 Ratings

Approval workflows

8.0
80%
1 Rating
9.0
90%
1 Rating

Content collaboration

9.0
90%
1 Rating
8.0
80%
1 Rating

Content calendar

8.0
80%
1 Rating
7.5
75%
2 Ratings

Content Publishing

8.0

Curata

80%
8.5

Movable Ink

85%
Movable Ink ranks higher in 5/5 features

Content hub

8.0
80%
2 Ratings
8.0
80%
3 Ratings

Embedded CTAs

8.0
80%
1 Rating
8.5
85%
2 Ratings

Content distribution

8.0
80%
2 Ratings
8.5
85%
3 Ratings

Content promotion

8.0
80%
1 Rating
9.0
90%
1 Rating

Content automation

8.0
80%
1 Rating
8.5
85%
3 Ratings

Content Reporting & Analytics

8.3

Curata

83%
8.2

Movable Ink

82%
Movable Ink ranks higher in 4/5 features

Closed-loop tracking and reporting

8.0
80%
2 Ratings
8.0
80%
2 Ratings

Content performance analytics

9.0
90%
2 Ratings
8.5
85%
3 Ratings

Campaign optimization dashboard

8.0
80%
1 Rating
8.5
85%
3 Ratings

Competitive analytics

8.0
80%
1 Rating
9.0
90%
1 Rating

Audience profiling and targeting

N/A
0 Ratings
7.0
70%
3 Ratings

Attribute Ratings

  • Curata and Movable Ink are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Curata

80%
3 Ratings
8.0

Movable Ink

80%
3 Ratings

Likelihood to Renew

10.0

Curata

100%
1 Rating

Movable Ink

N/A
0 Ratings

Likelihood to Recommend

Curata

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
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Movable Ink

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
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Pros

Curata

  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
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Movable Ink

  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
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Cons

Curata

  • more subscription plans as not all people need all features.
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Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
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Pricing Details

Curata

Starting Price

$699 per Instance (no seat limits)

Editions & Modules

Curata editions and modules pricing
EditionModules
Curata Software6991

Footnotes

  1. per Instance (no seat limits)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)

Movable Ink

Starting Price

Editions & Modules

Movable Ink editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Contact vendor for pricing information.

    Likelihood to Renew

    Curata

    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review

    Movable Ink

    No answers on this topic

    Alternatives Considered

    Curata

    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Read full review

    Movable Ink

    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Read full review

    Return on Investment

    Curata

    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Read full review

    Movable Ink

    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Read full review

    Screenshots

    Add comparison