Custify vs Lytics

• As many health scores as you want per account on one screen.
• As many lifecycles as you want per account on one screen.
• Lots of health history information per client on one screen.
• Very easy usage for team collaboration.

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• API Integrations
• Customer data analysis
• First-party list federation

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• There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
• The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.

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• Customization: users are limited to pre-made designs.
• Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
• Integration: it can be confusing to pair with other applications.

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• Positive impact on churn reduction.
• Easy view of the customer onboarding progress.
• Playbooks make contacting a specific group of clients very easy.

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• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

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