10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 10 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 7 reviews and ratings
Feature Set Ratings
Security
9.7
Custify
97%
Lytics
Feature Set Not Supported
N/A
Custify ranks higher in 1/1 features
Custify ranks higher in 1/1 features
Role-based user permissions
9.7
97%
10 Ratings
N/A
0 Ratings
Platform & Infrastructure
9.7
Custify
97%
Lytics
Feature Set Not Supported
N/A
Custify ranks higher in 1/1 features
Custify ranks higher in 1/1 features
API
9.7
97%
10 Ratings
N/A
0 Ratings
Customer Data Extraction / Integration
9.4
Custify
94%
Lytics
Feature Set Not Supported
N/A
Custify ranks higher in 2/2 features
Custify ranks higher in 2/2 features
Product usage
9.7
97%
10 Ratings
N/A
0 Ratings
Help desk / support tickets
9.1
91%
1 Rating
N/A
0 Ratings
Customer Success Management
9.6
Custify
96%
Lytics
Feature Set Not Supported
N/A
Custify ranks higher in 6/6 features
Custify ranks higher in 6/6 features
Sponsor tracking
9.1
91%
1 Rating
N/A
0 Ratings
Customer profiles
9.7
97%
10 Ratings
N/A
0 Ratings
Automated workflow
9.0
90%
10 Ratings
N/A
0 Ratings
Internal collaboration
10.0
100%
10 Ratings
N/A
0 Ratings
Customer health scoring
10.0
100%
10 Ratings
N/A
0 Ratings
Customer segmentation
10.0
100%
10 Ratings
N/A
0 Ratings
CSM Reporting & Analytics
9.5
Custify
95%
Lytics
Feature Set Not Supported
N/A
Custify ranks higher in 3/3 features
Custify ranks higher in 3/3 features
Customer health trends
10.0
100%
10 Ratings
N/A
0 Ratings
Engagement analytics
9.4
94%
10 Ratings
N/A
0 Ratings
Dashboards
9.1
91%
2 Ratings
N/A
0 Ratings
Attribute Ratings
- Custify is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
9.7
Custify
97%
10 Ratings
8.6
Lytics
86%
4 Ratings
Usability
8.0
Custify
80%
1 Rating
Lytics
N/A
0 Ratings
Support Rating
10.0
Custify
100%
1 Rating
Lytics
N/A
0 Ratings
Likelihood to Recommend
Custify
Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
Product Manager
GloriaFoodComputer Software, 11-50 employees
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.]It is an identity / email driven database[.] Does not combine users into one master record[.]Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
Audience Data Director
InformaOnline Media, 5001-10,000 employees
Pros
Custify
- As many health scores as you want per account on one screen.
- As many lifecycles as you want per account on one screen.
- Lots of health history information per client on one screen.
- Very easy usage for team collaboration.

Verified User
Employee in Sales
Telecommunications Company, 501-1000 employeesLytics
- Analytics: it's easy to obtain and understand.
- Usability: the database is intuitive and easy to learn.
- Targeting: you can easily reach your target audience.

Verified User
Employee in Marketing
Publishing Company, 51-200 employeesCons
Custify
- There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
- The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.

Verified User
C-Level Executive in Information Technology
Information Technology & Services Company, 1-10 employeesLytics
- Uptime.
- Monitoring
- Relational-table-like functionality

Verified User
Director in Marketing
Entertainment Company, 1001-5000 employeesPricing Details
Custify
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Lytics
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
Custify
Custify 8.0
Based on 1 answer
Overall a great tool with very useful features. It's UI seems a bit clunky and there is no full dashboard. Without these it takes a bit of work to find what you need and get an overview of current activity. Also, implementing everything takes a bit of work. I would recommend it to any saas that is serious about scaling and has a customer success dept

Verified User
C-Level Executive in Corporate
Computer Software Company, 11-50 employeesLytics
No score
No answers yet
No answers on this topic
Support Rating
Custify
Custify 10.0
Based on 1 answer
Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it

Verified User
C-Level Executive in Corporate
Computer Software Company, 11-50 employeesLytics
No score
No answers yet
No answers on this topic
Alternatives Considered
Custify
This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
Marketing Coordinator
SocialinsiderInformation Technology & Services, 1-10 employees
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
Audience Data Director
InformaOnline Media, 5001-10,000 employees
Return on Investment
Custify
- Positive impact on churn reduction.
- Easy view of the customer onboarding progress.
- Playbooks make contacting a specific group of clients very easy.
Customer Success Lead
Referrizer LLCMarketing & Advertising, 51-200 employees
Lytics
- Positive: Customers are retained through another outlet.
- Positive ROI: we've made a lot of money using the program.
- Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Verified User
Employee in Marketing
Publishing Company, 51-200 employees