What users are saying about
10 Ratings
7 Ratings
10 Ratings
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Score 9.7 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

    Security

    9.7

    Custify

    97%

    Lytics

    Feature Set Not Supported
    N/A
    Custify ranks higher in 1/1 features

    Role-based user permissions

    9.7
    97%
    10 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    9.7

    Custify

    97%

    Lytics

    Feature Set Not Supported
    N/A
    Custify ranks higher in 1/1 features

    API

    9.7
    97%
    10 Ratings
    N/A
    0 Ratings

    Customer Data Extraction / Integration

    9.4

    Custify

    94%

    Lytics

    Feature Set Not Supported
    N/A
    Custify ranks higher in 2/2 features

    Product usage

    9.7
    97%
    10 Ratings
    N/A
    0 Ratings

    Help desk / support tickets

    9.1
    91%
    1 Rating
    N/A
    0 Ratings

    Customer Success Management

    9.6

    Custify

    96%

    Lytics

    Feature Set Not Supported
    N/A
    Custify ranks higher in 6/6 features

    Sponsor tracking

    9.1
    91%
    1 Rating
    N/A
    0 Ratings

    Customer profiles

    9.7
    97%
    10 Ratings
    N/A
    0 Ratings

    Automated workflow

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Internal collaboration

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Customer health scoring

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Customer segmentation

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    CSM Reporting & Analytics

    9.5

    Custify

    95%

    Lytics

    Feature Set Not Supported
    N/A
    Custify ranks higher in 3/3 features

    Customer health trends

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Engagement analytics

    9.4
    94%
    10 Ratings
    N/A
    0 Ratings

    Dashboards

    9.1
    91%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Custify is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.7

    Custify

    97%
    10 Ratings
    8.6

    Lytics

    86%
    4 Ratings

    Usability

    8.0

    Custify

    80%
    1 Rating

    Lytics

    N/A
    0 Ratings

    Support Rating

    10.0

    Custify

    100%
    1 Rating

    Lytics

    N/A
    0 Ratings

    Likelihood to Recommend

    Custify

    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Georgiana Florea | TrustRadius Reviewer

    Lytics

    Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.]It is an identity / email driven database[.] Does not combine users into one master record[.]Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
    Leonard Roberto | TrustRadius Reviewer

    Pros

    Custify

    • As many health scores as you want per account on one screen.
    • As many lifecycles as you want per account on one screen.
    • Lots of health history information per client on one screen.
    • Very easy usage for team collaboration.
    Anonymous | TrustRadius Reviewer

    Lytics

    • Analytics: it's easy to obtain and understand.
    • Usability: the database is intuitive and easy to learn.
    • Targeting: you can easily reach your target audience.
    Anonymous | TrustRadius Reviewer

    Cons

    Custify

    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Anonymous | TrustRadius Reviewer

    Lytics

    • Uptime.
    • Monitoring
    • Relational-table-like functionality
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Custify

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Lytics

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Usability

    Custify

    Custify 8.0
    Based on 1 answer
    Overall a great tool with very useful features. It's UI seems a bit clunky and there is no full dashboard. Without these it takes a bit of work to find what you need and get an overview of current activity. Also, implementing everything takes a bit of work. I would recommend it to any saas that is serious about scaling and has a customer success dept
    Anonymous | TrustRadius Reviewer

    Lytics

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Custify

    Custify 10.0
    Based on 1 answer
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Anonymous | TrustRadius Reviewer

    Lytics

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Custify

    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Maria-Mirabela Ganta | TrustRadius Reviewer

    Lytics

    We evaluated 5-8 CDP's and picked Lytics[.]
    Leonard Roberto | TrustRadius Reviewer

    Return on Investment

    Custify

    • Positive impact on churn reduction.
    • Easy view of the customer onboarding progress.
    • Playbooks make contacting a specific group of clients very easy.
    Nemanja Klajic | TrustRadius Reviewer

    Lytics

    • Positive: Customers are retained through another outlet.
    • Positive ROI: we've made a lot of money using the program.
    • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
    Anonymous | TrustRadius Reviewer

    Screenshots

    Add comparison