Cvent Lead Scoring vs. Fliptop (Discontinued Product)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cvent Lead Scoring
Score 7.6 out of 10
N/A
Cvent Lead Scoring solution is designed to help hoteliers drive more group revenue through smart automation and competitive insights. Currently, it offers enhanced automation functionality to help streamline the process of responding to requests for proposals (RFPs). Proposal Assistant eliminates much of the manual work needed to respond to an RFP, saving hotel sales teams valuable time and allowing them to direct their efforts towards closing more deals. Lead Scoring is a part of the…N/A
Fliptop (Discontinued Product)
Score 8.4 out of 10
N/A
Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.N/A
Pricing
Cvent Lead ScoringFliptop (Discontinued Product)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cvent Lead ScoringFliptop (Discontinued Product)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cvent Lead ScoringFliptop (Discontinued Product)
Top Pros
Top Cons
Best Alternatives
Cvent Lead ScoringFliptop (Discontinued Product)
Small Businesses
Mediafly
Mediafly
Score 7.4 out of 10
Mediafly
Mediafly
Score 7.4 out of 10
Medium-sized Companies
Clari
Clari
Score 8.1 out of 10
Clari
Clari
Score 8.1 out of 10
Enterprises
Clari
Clari
Score 8.1 out of 10
Clari
Clari
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cvent Lead ScoringFliptop (Discontinued Product)
Likelihood to Recommend
7.7
(6 ratings)
8.2
(1 ratings)
Support Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Cvent Lead ScoringFliptop (Discontinued Product)
Likelihood to Recommend
Cvent
For me, I'm in a college town so when we have a tournament we get flooded with RFPs from schools for the same dates. Lead Scoring allows me to see which of the leads is better suited for our needs over those dates. For example, a school that only wants to stay for one night because they are only an hour away is less desirable than a school that has to fly in and needs to stay for 4 nights!
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Discontinued Products
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
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Pros
Cvent
  • Leverage real data and analytics to inform your strategy.
  • Consider setting up more than one lead scoring model.
  • Focus on high-value website actions and engagements.
  • Don't assign points for every email open.
  • Use negative attributes/scoring to avoid inflated scores.
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Discontinued Products
  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
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Cons
Cvent
  • \New channels, mediums and metrics influencing the customer journey are introduced every day.
  • Committing to a lead scoring model that doesn't dynamically adjust as your customers do, will produce inaccuracies.
  • Without manually adjusting on a regular basis, miscalculations won't be addressed in a timely manner.
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Discontinued Products
  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
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Support Rating
Cvent
Cvent is well suited for planners and those they are planning with to distribute and receive RFP to a variety of locations and venues. Wonderful!
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Discontinued Products
No answers on this topic
Alternatives Considered
Cvent
There are no other products like Cvent Lead Scoring that I have used or evaluated. The reason for this is because I've never had to stray from Lead Scoring, because it has been so beneficial.
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Discontinued Products
We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
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Return on Investment
Cvent
  • Summary Lead. A summary lead is the most common and traditional lead in journalism.
  • Single-Item Lead. This lead focuses on just one or two elements of a summary lead.
  • Delayed Identification Lead.
  • Creative Lead.
  • Short Sentence Lead.
  • Analogy Lead.
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Discontinued Products
  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
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ScreenShots

Cvent Lead Scoring Screenshots

Screenshot of Prioritize your CSN LeadsScreenshot of Score Breakdown