DashThis vs InsightSquared Marketing Analytics

Likelihood to Recommend

I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis.With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access.Their API integrations are increasing all the time, and if they don't currently connect to something, request access.

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Aaron Metzger

Founder / CEO

CATAPULT.digitalInternet, 1-10 employees

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InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Pros

Displaying data in a clear and aesthetically pleasing way
Integrating with most of the systems you use on a regular basis in web design and digital marketing
Allowing you to quickly create new charts/graphs/reports for clients

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Vicki Lesage

Digital Marketing Specialist

Thoughtprocess InteractiveInternet, 11-50 employees

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Deep SQL capabilities
Highly Customizable
Good Integration Options
Accurate Multi-touch Analytics

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Cons

I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
Instead of just month over month date ranges, I would also like to see a YTD date range.

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Verified User

Account Manager in Marketing

Marketing and Advertising Company, 11-50 employees

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Requires SQL knowledge to customize reports
Visualizations are a little dated (although in the process of being updated)
Ease of editing minor details of reports and dashboard
No dashboard-wide updates

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Support Rating

DashThis 7.6

Based on 3 answers

I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 1-10 employees

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InsightSquared Marketing Analytics 10.0

Based on 1 answer

InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Alternatives Considered

Very simplified compared to other options. Needs to be able to tie in more conversion data.

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Elisa Rose Lupton

Vice President

Full Sail MediaMarketing and Advertising, 11-50 employees

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No answers on this topic

Return on Investment

DashThis has reduced the time I spend on reporting by about 50%
Visualizations are simple and easy to understand -- Clients like them very much
Reduced dependency on files as archive of all dashboards/reports are available online

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Ali Zakeri

Data Analyst | SEO Specialist

Xivic, Inc.Information Technology and Services, 51-200 employees

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Adjusted our business reviews to better represent marketing ROI
Increased the timeframes we could accurately report on (up to 2+ years now)
Completely new executive leadership team dashboards

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Ryan Weber

Sr. Marketing Operations Manager

SpireonAutomotive, 201-500 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

DashThis Editions & Modules

Edition

Individual	$33.00¹
Professional	$109.00¹
Business	$209.00¹
Standard	$309.00¹

Per Month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

InsightSquared Marketing Analytics Editions & Modules

—

Additional Pricing Details

—

DashThis vs InsightSquared Marketing Analytics

DashThis

InsightSquared Marketing Analytics

Pros

Cons

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

DashThis Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

InsightSquared Marketing Analytics Editions & Modules

Additional Pricing Details

Add comparison