Data Axle Genie vs. D&B Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Axle Genie
Score 5.4 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Pricing
Data Axle GenieD&B Optimizer
Editions & Modules
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
No answers on this topic
Offerings
Pricing Offerings
Data Axle GenieD&B Optimizer
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Features
Data Axle GenieD&B Optimizer
Prospecting
Comparison of Prospecting features of Product A and Product B
Data Axle Genie
6.2
6 Ratings
20% below category average
D&B Optimizer
5.7
2 Ratings
29% below category average
Advanced search6.06 Ratings3.52 Ratings
Identification of new leads8.06 Ratings5.12 Ratings
List quality9.06 Ratings5.12 Ratings
List upload/download7.06 Ratings8.02 Ratings
Ideal customer targeting5.06 Ratings4.42 Ratings
Load time/data access2.06 Ratings8.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data Axle Genie
7.0
6 Ratings
7% below category average
D&B Optimizer
6.8
2 Ratings
10% below category average
Contact information7.06 Ratings6.92 Ratings
Company information7.06 Ratings6.22 Ratings
Industry information7.06 Ratings7.12 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data Axle Genie
4.7
6 Ratings
44% below category average
D&B Optimizer
6.9
2 Ratings
6% below category average
Lead qualification process4.06 Ratings6.01 Ratings
Smart lists and recommendations3.06 Ratings6.02 Ratings
Salesforce integration1.04 Ratings9.02 Ratings
Company/business profiles7.06 Ratings4.32 Ratings
Alerts and reminders7.04 Ratings00 Ratings
Data hygiene6.05 Ratings8.82 Ratings
Automatic data refresh7.05 Ratings6.22 Ratings
Tags1.06 Ratings00 Ratings
Filters and segmentation6.06 Ratings8.21 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data Axle Genie
1.0
4 Ratings
153% below category average
D&B Optimizer
7.3
1 Ratings
2% below category average
Sales email templates1.04 Ratings00 Ratings
Append emails to records1.04 Ratings7.31 Ratings
Best Alternatives
Data Axle GenieD&B Optimizer
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
D&B Hoovers
D&B Hoovers
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data Axle GenieD&B Optimizer
Likelihood to Recommend
7.0
(6 ratings)
8.0
(2 ratings)
Likelihood to Renew
5.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Data Axle GenieD&B Optimizer
Likelihood to Recommend
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
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Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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Pros
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
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Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
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Cons
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
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Dun & Bradstreet
  • Sometimes missing records
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Likelihood to Renew
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
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Dun & Bradstreet
No answers on this topic
Usability
Data Axle
Easy to use and great customer service.
Read full review
Dun & Bradstreet
No answers on this topic
Support Rating
Data Axle
Spot on and always available.
Read full review
Dun & Bradstreet
No answers on this topic
Alternatives Considered
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
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Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Return on Investment
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
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Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.