Digimind Intelligence vs. Nielsen Digital Ads Ratings

It is highly recommended to work with Digimind Social if you are looking to work on social listening. The platform is really powerful and the support team is great too, but it is a must to have some experience working with this type of tools and also a good idea of which results are you looking for and why.

Incentivized

I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.

Incentivized

• Monitoring the web - upon thousands and thousands of sources can be monitored at the same time as well as new sources discovered by utilising the tools digimind offers
• Content management - store all of your data within the portal and access from any location with internet access or use the "push mail" feature to have a daily or weekly summary of news sent directly to your email inbox.
• Managing the news via newsletters and extranet sites - within minutes you can automate a specific newsletter and tailor it for the relevant audience. Extranets can also be set up to view the news online as well as to store it to be viewed at a later time.
• Source discovery - Digimind now offers ways in which to find new sources for specific topics and quickly add them to your search agents so you can continue to monitor them

• Accurate data set
• Robust results
• Large-scale data

Incentivized

• We would love to see the sentiment on the comments of our social media posts, but also on the other brands too. But at the moment we understand that is not being possible because of the separation between private and public information.

Incentivized

• Better integration
• Cross media report
• After sales support

Incentivized

After using Digimind for many years, it has become an integral part of our business intelligence process. We have developed our platform over this time with the help of the Digimind team and are very happy with the level of support we receive.

The intelligence module of Khoros allows you to track on every social media network the accounts that you want to take a look at. But when analyzing the benchmark, Digimind Intelligence also gives you the chance to take a bigger look at what is going on outside social media, being able to upload any kind of sources (websites, blogs, among others).

Incentivized

• It provides us with meaningful insights about what's going on with our brand and benchmark around the network.
• It allows us to track crisis easily because of the power of the platform and the configuration that we once established.

Incentivized

• Positive ROI on most digital campaigns
• Reduces the manual work
• Allows for more time planning

Incentivized