What users are saying about
12 Ratings
28 Ratings
12 Ratings
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Score 4 out of 100
28 Ratings
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Score 7 out of 100

Likelihood to Recommend

D&B Lattice

Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Anonymous | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Lattice
Owler
7.0
Advanced search
D&B Lattice
Owler
6.2
Identification of new leads
D&B Lattice
Owler
6.7
List quality
D&B Lattice
Owler
6.2
List upload/download
D&B Lattice
Owler
7.9
Ideal customer targeting
D&B Lattice
Owler
6.7
Load time/data access
D&B Lattice
Owler
8.0

Sales Intelligence Data Standards

D&B Lattice
Owler
5.9
Contact information
D&B Lattice
Owler
4.3
Company information
D&B Lattice
Owler
5.9
Industry information
D&B Lattice
Owler
7.4

Data Augmentation & Lead Qualification

D&B Lattice
Owler
7.5
Lead qualification process
D&B Lattice
Owler
6.2
Smart lists and recommendations
D&B Lattice
Owler
7.0
Salesforce integration
D&B Lattice
Owler
9.4
Company/business profiles
D&B Lattice
Owler
6.4
Alerts and reminders
D&B Lattice
Owler
9.0
Data hygiene
D&B Lattice
Owler
6.6
Automatic data refresh
D&B Lattice
Owler
6.5
Tags
D&B Lattice
Owler
8.5
Filters and segmentation
D&B Lattice
Owler
7.9

Sales Intelligence Email Features

D&B Lattice
Owler
8.5
Sales email templates
D&B Lattice
Owler
8.5
Append emails to records
D&B Lattice
Owler
8.5

Pros

D&B Lattice

  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
Anonymous | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

D&B Lattice

  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Charles Wu | TrustRadius Reviewer

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

Likelihood to Renew

D&B Lattice

D&B Lattice 8.1
Based on 5 answers
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak | TrustRadius Reviewer

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
Christian Wolfe | TrustRadius Reviewer

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

D&B Lattice

D&B Lattice 9.1
Based on 2 answers
We have not had any outages.
Anonymous | TrustRadius Reviewer

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

D&B Lattice

D&B Lattice 9.0
Based on 2 answers
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
Christian Wolfe | TrustRadius Reviewer

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

D&B Lattice

D&B Lattice 8.7
Based on 3 answers
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
Anonymous | TrustRadius Reviewer

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

In-Person Training

D&B Lattice

D&B Lattice 8.3
Based on 2 answers
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Christian Wolfe | TrustRadius Reviewer

Owler

No score
No answers yet
No answers on this topic

Online Training

D&B Lattice

D&B Lattice 7.0
Based on 2 answers
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
Anonymous | TrustRadius Reviewer

Owler

No score
No answers yet
No answers on this topic

Implementation Rating

D&B Lattice

D&B Lattice 7.8
Based on 3 answers
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Christian Wolfe | TrustRadius Reviewer

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

D&B Lattice

Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Anonymous | TrustRadius Reviewer

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

Return on Investment

D&B Lattice

  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
Matt Sullivan | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Pricing Details

D&B Lattice

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

D&B Lattice
2.5
Owler
6.8

Likelihood to Renew

D&B Lattice
8.1
Owler
10.0

Usability

D&B Lattice
9.0
Owler
10.0

Reliability and Availability

D&B Lattice
9.1
Owler
7.0

Performance

D&B Lattice
9.0
Owler
8.0

Support Rating

D&B Lattice
8.7
Owler
9.0

In-Person Training

D&B Lattice
8.3
Owler

Online Training

D&B Lattice
7.0
Owler

Implementation Rating

D&B Lattice
7.8
Owler
8.0

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