emfluence Marketing Platform vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
Thryv
Score 8.8 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
emfluence Marketing PlatformThryv
Editions & Modules
Up to 30,000 Active Emails
$1,000
per month
Up to 60,000 Active Emails
$1,200
per month
Up to 80,000 Active Emails
$1,400
per month
Up to 100,000 Active Emails
$1,600
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 200,000 Active Emails
$2,400
per month
Up to 250,000 Active Emails
$2,600
per month
Up to 500,000 Active Emails
$4,100
per month
Up to 1,000,000 Active Emails
$5,400
per month
More than 1,000,000 Active Emails
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
emfluence Marketing PlatformThryv
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$3,100 one-time feeNo setup fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Features
emfluence Marketing PlatformThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
6 Ratings
8% above category average
Thryv
9.2
8 Ratings
19% above category average
WYSIWYG email editor9.16 Ratings00 Ratings
Dynamic content8.66 Ratings8.97 Ratings
Ability to test dynamic content8.26 Ratings9.17 Ratings
Landing pages8.24 Ratings10.01 Ratings
A/B testing8.25 Ratings00 Ratings
Mobile optimization7.75 Ratings8.88 Ratings
Email deliverability reporting9.16 Ratings9.17 Ratings
List management8.26 Ratings8.96 Ratings
Triggered drip sequences8.24 Ratings9.73 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
emfluence Marketing Platform
8.1
5 Ratings
5% above category average
Thryv
8.1
7 Ratings
11% above category average
Lead nurturing automation9.15 Ratings8.76 Ratings
Lead scoring and grading7.74 Ratings00 Ratings
Data quality management8.24 Ratings8.66 Ratings
Automated sales alerts and tasks7.33 Ratings7.06 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
10% above category average
Thryv
9.0
5 Ratings
9% above category average
Calendaring8.23 Ratings9.05 Ratings
Event/webinar marketing8.63 Ratings9.04 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
Thryv
6.7
8 Ratings
8% below category average
Social sharing and campaigns8.23 Ratings9.48 Ratings
Social profile integration8.63 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
6.7
6 Ratings
11% below category average
Thryv
6.6
7 Ratings
9% below category average
Dashboards9.16 Ratings9.27 Ratings
Standard reports7.26 Ratings8.67 Ratings
Custom reports3.76 Ratings2.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
Thryv
8.3
6 Ratings
15% above category average
API8.63 Ratings8.03 Ratings
Role-based workflow & approvals8.63 Ratings8.92 Ratings
Customizability8.25 Ratings8.15 Ratings
Integration with Salesforce.com7.22 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
Best Alternatives
emfluence Marketing PlatformThryv
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
emfluence Marketing PlatformThryv
Likelihood to Recommend
9.1
(6 ratings)
9.5
(8 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
emfluence Marketing PlatformThryv
Likelihood to Recommend
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
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Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Usability
emfluence Digital Marketing
No answers on this topic
Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
emfluence Digital Marketing
No answers on this topic
Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Return on Investment
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments