Emplifi Social Marketing Cloud vs. uberVu (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi Social Marketing Cloud
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…N/A
Hootsuite Insights
Score 9.9 out of 10
N/A
uburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.N/A
Pricing
Emplifi Social Marketing ClouduberVu (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Emplifi Social Marketing CloudHootsuite Insights
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA monthly billing contract is also available.
More Pricing Information
Community Pulse
Emplifi Social Marketing ClouduberVu (discontinued)
Top Pros
Top Cons
Best Alternatives
Emplifi Social Marketing ClouduberVu (discontinued)
Small Businesses
Growave
Growave
Score 9.4 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Sprout Social
Sprout Social
Score 8.7 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Sprout Social
Sprout Social
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Emplifi Social Marketing ClouduberVu (discontinued)
Likelihood to Recommend
9.0
(74 ratings)
10.0
(2 ratings)
Likelihood to Renew
9.1
(6 ratings)
10.0
(2 ratings)
Usability
7.3
(2 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
9.3
(42 ratings)
10.0
(1 ratings)
Online Training
6.0
(1 ratings)
10.0
(1 ratings)
Implementation Rating
9.1
(2 ratings)
10.0
(1 ratings)
User Testimonials
Emplifi Social Marketing ClouduberVu (discontinued)
Likelihood to Recommend
Emplifi Inc
For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
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Discontinued Products
I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
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Pros
Emplifi Inc
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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Discontinued Products
  • Easy to see what people are saying on social media about clients.
  • Creates reports that can be limited to certain time frames.
  • Able to see the reach of users so you can breakdown by influencers.
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Cons
Emplifi Inc
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
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Discontinued Products
  • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Discontinued Products
I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
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Usability
Emplifi Inc
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
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Discontinued Products
All the users found the product intuitive and easy to use.
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Reliability and Availability
Emplifi Inc
No answers on this topic
Discontinued Products
A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
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Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Discontinued Products
Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
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Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Discontinued Products
I got the training while I was evaluating and in the trial period. Then I trained the others myself
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Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Discontinued Products
Not applicable since it is SAAS - all we needed was to sign up, which was easy
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Alternatives Considered
Emplifi Inc
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
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Discontinued Products
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
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Return on Investment
Emplifi Inc
  • We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
  • We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
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Discontinued Products
  • Easier to handle crisis.
  • Ability to find out statistics to quantify and qualify what you're doing for customers.
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ScreenShots

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC Suite