1. Home
  2. Social Media Marketing Tools
  3. Emplifi Social Marketing Cloud Reviews
  4. User Review of Emplifi Social Marketing Cloud
No Regrets with Emplifi Social Marketing Cloud!
April 21, 2023

No Regrets with Emplifi Social Marketing Cloud!

Jessica Tiede | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Dashboard
  • Content
  • Publishing
  • Community

Overall Satisfaction with Emplifi Social Marketing Cloud

Emplifi has allowed our team to function exactly as we need. We don't have a dedicated social media manager, so the use of approval work flows has allowed us to request content creation by team members who aren't experts in social media writing. As a global organization, we closely monitor what our subsidiaries are posting by adding their "public profiles" to our account and reviewing their content feeds. Prior to using Emplifi, this was a very manual process of finding each subsidiary in the native platforms. Lastly, we truly value the labeling functionality. We categorize each post by topic and campaign, which makes dashboard creation and reporting very quick and easy.
  • Automated Workflows
  • Content Labeling
  • Reporting
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
  • Approval Workflows
  • Link in Bio
  • Labeling
  • Publishing
  • The automation has allowed for more team efficiency with limited resources
We have had a few different reps during our 2 years working with Emplifi, but each rep has been extremely helpful. Response time is very fast. But most importantly, we've had reps help us to write complex automations, which has been incredibly valuable to the organization! In addition, we have submitted feature requests that were approved and created, such as the Link in Bio feature.
We used Sprout Social in the organization for a few years before switching to Emplifi. We also used a free version of Hootsuite to take advantage of their content streams, but they discontinued that feature so we transitioned away from Hootsuite. We found Sprout Social to be less intuitive that Emplifi. We prefer the Emplifi interface and ease of use.

Do you think Emplifi Social Marketing Cloud delivers good value for the price?

Yes

Are you happy with Emplifi Social Marketing Cloud's feature set?

Yes

Did Emplifi Social Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Emplifi Social Marketing Cloud go as expected?

Yes

Would you buy Emplifi Social Marketing Cloud again?

Yes

Emplifi Social Marketing Cloud is perfect for a marketing team that doesn't have one dedicated social media manager. It allows people from different departments or with different skillsets to contribute content for consideration. There is no limit on the number of people who can be in the platform, so you can open it up to Customer Service and Product Development in addition to a marketing team.