Epsilon Publishers vs. Google Marketing Platform
Epsilon Publishers vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Epsilon Publishers | N/A | Epsilon Publishers (based on the former Conversant Private Exchange) is a publisher monetization solution that allows users to access premium demand and streamline site and app management. | N/A | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
Epsilon Publishers | Google Marketing Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Epsilon Publishers | Google Marketing Platform | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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Epsilon Publishers | Google Marketing Platform | |||||||||||||||||||||
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Epsilon Publishers | Google Marketing Platform | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.2 out of 10 | The Trade Desk Score 8.2 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Epsilon Publishers | Google Marketing Platform | |
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Likelihood to Recommend | - (0 ratings) | 7.4 (44 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | - (0 ratings) | 8.0 (2 ratings) |
Support Rating | - (0 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
Epsilon Publishers | Google Marketing Platform | |
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Likelihood to Recommend | Epsilon No answers on this topic | Google |
Pros | Epsilon No answers on this topic | Google |
Cons | Epsilon No answers on this topic | Google |
Likelihood to Renew | Epsilon No answers on this topic | Google |
Usability | Epsilon No answers on this topic | Google |
Support Rating | Epsilon No answers on this topic | Google |
Implementation Rating | Epsilon No answers on this topic | Google |
Alternatives Considered | Epsilon No answers on this topic | Google |
Return on Investment | Epsilon No answers on this topic | Google |
ScreenShots |