Likelihood to Recommend
I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw
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Small organization with limited resource can really make use of [Inspectlet]. Its really user friendly and don't need much expertise or training to use and you can have the entire department using it the very next day its implemented. But if its a large company, you might be better off with other session replay tools.
Read full review Pros It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools. It is an entirely online tool; it does not take up hard disk space like other desktop tools. Since this tool is draggable, Google is constantly adding more features. Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you. Read full review Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy. I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io. I thought the tool's pricing was positioned well for the features it offered. Read full review Cons Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you. Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users. It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know. Read full review Be more consistent on recording the sessions Create an approved chrome extension that can be used to link session replay ids we gather in our Analytics tool like Adobe to the actual Inspectlet tool Lots of times main dashboard doesn't load. Make the tool more bug free. Read full review Likelihood to Renew
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
Read full review Usability
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Read full review Support Rating
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Read full review Implementation Rating
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an
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I tried out several session recording tools. The things that really stood out to me about Inspectlet were the interface and integration. Inspectlet was easiest for me to integrate and start sending custom metadata. I also liked that you could set up Inspectlet to capture every session automatically. Finally, I really enjoyed Inspectlet's funnel reporting feature. It sped up useful analysis tremendously because most of the sessions we were interested in corresponded to funnel interaction.
Read full review Return on Investment Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value. I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson. If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket. Read full review There is no dollar figure to put as an ROI but the value this tool provides is much much more than the investment. To be able to know the site from users perspective is the best ROI anyone can expect Read full review ScreenShots