Likelihood to Recommend I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
Read full review iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
Read full review Pros Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms. Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy. DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools. Read full review Keyword alerts notifications. Competitors analysis. Website monitoring. Read full review Cons The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account. Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams. Read full review Keyword database is limited compared to other tools Limited (though streamlined) feature set Less agency-friendly than other tools. Read full review Likelihood to Renew Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Read full review Usability The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Read full review Support Rating They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Read full review Implementation Rating I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Read full review Alternatives Considered Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used
Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides,
Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Read full review iSpionage is nowhere near
Semrush (and to a lesser extent
SpyFu ) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
Read full review Return on Investment DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency. There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface. The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost. Read full review It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage Read full review ScreenShots