What users are saying about
54 Ratings
21 Ratings
54 Ratings
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Score 7.5 out of 100
21 Ratings
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Score 7.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    HCL Unica

    Feature Set Not Supported
    N/A
    7.1

    Omnisend

    71%
    Omnisend ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.3
    63%
    5 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.2
    72%
    5 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    6.8
    68%
    5 Ratings

    Landing pages

    N/A
    0 Ratings
    6.8
    68%
    3 Ratings

    A/B testing

    N/A
    0 Ratings
    6.8
    68%
    4 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.8
    68%
    3 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    6.3
    63%
    8 Ratings

    List management

    N/A
    0 Ratings
    7.7
    77%
    5 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    Reporting & Analytics

    HCL Unica

    Feature Set Not Supported
    N/A
    6.2

    Omnisend

    62%
    Omnisend ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    6.3
    63%
    4 Ratings

    Standard reports

    N/A
    0 Ratings
    6.3
    63%
    5 Ratings

    Custom reports

    N/A
    0 Ratings
    5.9
    59%
    2 Ratings

    Pre-Send Testing

    HCL Unica

    Feature Set Not Supported
    N/A
    6.7

    Omnisend

    67%
    Omnisend ranks higher in 4/4 features

    Link Tracking

    N/A
    0 Ratings
    7.2
    72%
    2 Ratings

    Image Validation

    N/A
    0 Ratings
    6.7
    67%
    2 Ratings

    Inbox Display

    N/A
    0 Ratings
    6.8
    68%
    2 Ratings

    Email Previews

    N/A
    0 Ratings
    6.3
    63%
    2 Ratings

    Attribute Ratings

    • HCL Unica is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.0

    HCL Unica

    90%
    15 Ratings
    6.8

    Omnisend

    68%
    5 Ratings

    Likelihood to Renew

    8.7

    HCL Unica

    87%
    11 Ratings

    Omnisend

    N/A
    0 Ratings

    Usability

    8.0

    HCL Unica

    80%
    1 Rating

    Omnisend

    N/A
    0 Ratings

    Support Rating

    3.0

    HCL Unica

    30%
    2 Ratings

    Omnisend

    N/A
    0 Ratings

    Implementation Rating

    7.2

    HCL Unica

    72%
    4 Ratings

    Omnisend

    N/A
    0 Ratings

    Likelihood to Recommend

    HCL Technologies

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review

    Omnisend

    It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
    Read full review

    Pros

    HCL Technologies

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Read full review

    Omnisend

    • Provides a campaign booster to improve open and click rates
    • Gathering of post-sale customer feedback
    • Integrated SMS automation
    • Reduces manual tasks by use of pre-built marketing automation workflows.
    Read full review

    Cons

    HCL Technologies

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review

    Omnisend

    • More options to customize emails.
    • Better customer service.
    • Email scheduling.
    Read full review

    Pricing Details

    HCL Unica

    Starting Price

    Editions & Modules

    HCL Unica editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Omnisend

      Starting Price

      $0

      Editions & Modules

      Omnisend editions and modules pricing
      EditionModules
      Free plan01
      Pro plan592
      Standard plan163

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required $16

      Additional Details

      Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.

      Likelihood to Renew

      HCL Technologies

      There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
      Read full review

      Omnisend

      No answers on this topic

      Usability

      HCL Technologies

      I think it is easy to use, if you don't have to do to complex selections.
      Read full review

      Omnisend

      No answers on this topic

      Support Rating

      HCL Technologies

      I didn't use the Unica support since it is with IBM, only before.
      Read full review

      Omnisend

      No answers on this topic

      Implementation Rating

      HCL Technologies

      - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
      Read full review

      Omnisend

      No answers on this topic

      Alternatives Considered

      HCL Technologies

      The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
      Read full review

      Omnisend

      By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
      Read full review

      Return on Investment

      HCL Technologies

      • It helps my clients drive their business which in turn, drives more profit for them.
      • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
      • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
      Read full review

      Omnisend

      • Within the first month we has return customers placing larger orders.
      • Very easy for anyone on the team to set up, modify.
      • Reporting for management is easy.
      Read full review

      Screenshots

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