What users are saying about
26 Ratings
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Score 9 out of 100
40 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Listening/monitoring

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    8.3

    Sendible

    83%
    Sendible ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Publishing

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    8.4

    Sendible

    84%
    Sendible ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.0
    90%
    11 Ratings

    Audience targeting

    N/A
    0 Ratings
    8.5
    85%
    9 Ratings

    Content optimization

    N/A
    0 Ratings
    8.0
    80%
    9 Ratings

    Workflow management

    N/A
    0 Ratings
    8.1
    81%
    10 Ratings

    Engagement

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    9.2

    Sendible

    92%
    Sendible ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.5
    95%
    7 Ratings

    Bulk actions

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Marketing

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    7.0

    Sendible

    70%
    Sendible ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    9.0
    90%
    4 Ratings

    Content marketing

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Paid media management

    N/A
    0 Ratings
    1.0
    10%
    1 Rating

    Campaigns and promotions

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Channel coverage/integration

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    9.2

    Sendible

    92%
    Sendible ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    11 Ratings

    LinkedIn

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Google+

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Instagram

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Pinterest

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    YouTube

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Reporting/analytics

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    9.2

    Sendible

    92%
    Sendible ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Real-time tracking

    N/A
    0 Ratings
    9.5
    95%
    7 Ratings

    Competitor analysis

    N/A
    0 Ratings
    9.0
    90%
    4 Ratings

    Account management

    Sparkcentral, by Hootsuite

    Feature Set Not Supported
    N/A
    9.0

    Sendible

    90%
    Sendible ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Mobile access

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Attribute Ratings

    • Sparkcentral, by Hootsuite is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    10.0

    Sparkcentral, by Hootsuite

    100%
    16 Ratings
    8.7

    Sendible

    87%
    15 Ratings

    Likelihood to Renew

    8.7

    Sparkcentral, by Hootsuite

    87%
    4 Ratings
    8.0

    Sendible

    80%
    4 Ratings

    Usability

    10.0

    Sparkcentral, by Hootsuite

    100%
    1 Rating
    9.0

    Sendible

    90%
    3 Ratings

    Support Rating

    10.0

    Sparkcentral, by Hootsuite

    100%
    5 Ratings
    9.7

    Sendible

    97%
    3 Ratings

    Likelihood to Recommend

    Hootsuite

    Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
    Read full review

    Sendible

    I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
    Read full review

    Pros

    Hootsuite

    • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
    • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
    • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
    Read full review

    Sendible

    • Easy to schedule and post to all of your social media platforms.
    • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
    • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
    • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
    • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
    Read full review

    Cons

    Hootsuite

    • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
    • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
    • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
    Read full review

    Sendible

    • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
    • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
    • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
    • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
    • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
    • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
    Read full review

    Pricing Details

    Sparkcentral, by Hootsuite

    Starting Price

    $0 Unlimited amount of seats, Best for starters in Messaging

    Editions & Modules

    Sparkcentral, by Hootsuite editions and modules pricing
    EditionModules
    Starter Package$1
    Omnichannel Package$$2
    Enterprise Package$$$3

    Footnotes

    1. Unlimited amount of seats, Best for starters in Messaging
    2. Unlimited amount of users, Best for growing Messaging Teams
    3. Unlimited amount of users, Best for advanced organizations

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Starter Package $ Unlimited amount of seats Best for starters in Messaging Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform Access to all platform features Basic chatbot and automation options No API integrations Up to 2000 closed conversations/month Self service onboarding 24/7 support Omnichannel Package $$ Unlimited amount of users Best for growing Messaging Teams Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform, WeChat, Telegram, Line, ABC, RCS Access to all platform features AI based chatbot and automation options Standard API integrations Up to 5000 closed conversations/month Guided onboarding 24/7 support Enterprise Package $$$ Unlimited amount of users Best for advanced organizations Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform, WeChat, Telegram, Line, ABC, RCS Access to all platform features Advanced AI based chatbot and automation options Advanced API integrations Custom amount of closed conversations/month Customer Success Manager 24/7 support We calculate our price on monthly conversations. There is no extra fee for extra agents. Price on demand. (Request a Demo only, No Pricing Page available yet)

    Sendible

    Starting Price

    $9.99 per month

    Editions & Modules

    Sendible editions and modules pricing
    EditionModules
    Creator291
    Traction892
    Scale1993
    Expansion3994
    Custom White Labelprice on request5

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.

    Likelihood to Renew

    Hootsuite

    Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
    Read full review

    Sendible

    If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
    Read full review

    Usability

    Hootsuite

    The system meets all my expectations.
    Read full review

    Sendible

    Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
    Read full review

    Support Rating

    Hootsuite

    Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
    Read full review

    Sendible

    Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
    Read full review

    Alternatives Considered

    Hootsuite

    Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
    Read full review

    Sendible

    Sendible totally knocks the rest of the competition out of the water. I have literally tried every single other scheduling app that out there and this platform is the best to view and keep scheduled posts up with ease. You can read and respond to messages right from the home screen and organize how you want to see your feed.
    Read full review

    Return on Investment

    Hootsuite

    • Customers appreciate fast responses to the things they post on social media. This tool allows that to happen.
    • The dashboard allows us to keep up with how many are waiting in our queue so we can keep up with how busy we are during the day and manage it.
    • Customer satisfaction has seemed to increase while using this tool.
    • Being able to add notes with the customers address and phone info is awesome as well.
    Read full review

    Sendible

    • Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
    Read full review

    Screenshots

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