What users are saying about
23 Ratings
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Score 7.8 out of 100
29 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Sparkcentral, by Hootsuite

This is a great tool to use to manage social media accounts especially if you have several different pages you manage like we do. It is very user friendly, and easy to train new agents on. I have no complaints. We love this tool! Thank you again Sparkcentral! You rock
Melinda Cox | TrustRadius Reviewer

Sendible

Sendible is appropriate for promoting any website and automating social media profiles, prospecting new leads to build the audience. Sendible puts businesses on a path for lead acquisition and provides a clear operating strategy for deploying social media campaigns that help drive traffic.It is designed for all businesses that use social media.
Daniel Cooper | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Sparkcentral, by Hootsuite
Sendible
8.3
Boolean keyword searches
Sparkcentral, by Hootsuite
Sendible
8.0
Filtering out noise/spam
Sparkcentral, by Hootsuite
Sendible
8.0
Sentiment analysis
Sparkcentral, by Hootsuite
Sendible
8.0
Broad channel coverage
Sparkcentral, by Hootsuite
Sendible
9.2

Publishing

Sparkcentral, by Hootsuite
Sendible
8.8
Content planning and scheduling
Sparkcentral, by Hootsuite
Sendible
9.3
Audience targeting
Sparkcentral, by Hootsuite
Sendible
9.0
Content optimization
Sparkcentral, by Hootsuite
Sendible
8.6
Workflow management
Sparkcentral, by Hootsuite
Sendible
8.4

Engagement

Sparkcentral, by Hootsuite
Sendible
9.2
Automated routing and prioritization
Sparkcentral, by Hootsuite
Sendible
8.8
Customer interaction histories
Sparkcentral, by Hootsuite
Sendible
9.5
Bulk actions
Sparkcentral, by Hootsuite
Sendible
9.2

Marketing

Sparkcentral, by Hootsuite
Sendible
7.1
Lead generation
Sparkcentral, by Hootsuite
Sendible
9.0
Content marketing
Sparkcentral, by Hootsuite
Sendible
9.3
Paid media management
Sparkcentral, by Hootsuite
Sendible
1.0
Campaigns and promotions
Sparkcentral, by Hootsuite
Sendible
9.0

Channel coverage/integration

Sparkcentral, by Hootsuite
Sendible
9.4
Twitter
Sparkcentral, by Hootsuite
Sendible
9.3
Facebook
Sparkcentral, by Hootsuite
Sendible
9.3
LinkedIn
Sparkcentral, by Hootsuite
Sendible
9.3
Google+
Sparkcentral, by Hootsuite
Sendible
10.0
Instagram
Sparkcentral, by Hootsuite
Sendible
9.3
Pinterest
Sparkcentral, by Hootsuite
Sendible
9.0
YouTube
Sparkcentral, by Hootsuite
Sendible
9.3

Reporting/analytics

Sparkcentral, by Hootsuite
Sendible
9.2
Campaign success analytics
Sparkcentral, by Hootsuite
Sendible
9.1
Real-time tracking
Sparkcentral, by Hootsuite
Sendible
9.4
Competitor analysis
Sparkcentral, by Hootsuite
Sendible
9.0

Account management

Sparkcentral, by Hootsuite
Sendible
9.2
Role-based user permissions & privileges
Sparkcentral, by Hootsuite
Sendible
9.0
Mobile access
Sparkcentral, by Hootsuite
Sendible
9.3

Pros

Sparkcentral, by Hootsuite

  • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
  • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
  • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
Anonymous | TrustRadius Reviewer

Sendible

  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
Lee'Ann Burgess | TrustRadius Reviewer

Cons

Sparkcentral, by Hootsuite

  • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
  • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
  • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
Anonymous | TrustRadius Reviewer

Sendible

  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
Megan Lemons | TrustRadius Reviewer

Likelihood to Renew

Sparkcentral, by Hootsuite

Sparkcentral, by Hootsuite 8.7
Based on 4 answers
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
Andrew (Drew) Johnston | TrustRadius Reviewer

Sendible

Sendible 8.0
Based on 4 answers
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
Anonymous | TrustRadius Reviewer

Usability

Sparkcentral, by Hootsuite

No score
No answers yet
No answers on this topic

Sendible

Sendible 9.0
Based on 2 answers
Sendible is very easy to use. I was a new member on my marketing team and this was one of the first platforms I was exposed to. The interface is clear and simple and there are a lot of helpful tools within the platform.
Anonymous | TrustRadius Reviewer

Support Rating

Sparkcentral, by Hootsuite

Sparkcentral, by Hootsuite 9.0
Based on 4 answers
Sparkcentral is very concerned about its customer satifsfaction, and will go to great lengths to get issue fixed rapidly
Kim Daenen | TrustRadius Reviewer

Sendible

Sendible 9.5
Based on 2 answers
Sendible accommodates its users with superior customer service. Users who require a more personalized support can navigate right on the Sendible homepage and schedule a demo.The Sendible team frequently updates their blog content with vibrant posts and graphics associated with management of social media. Sendible staff will always do their best to help with questions and they are very receptive.
Daniel Cooper | TrustRadius Reviewer

Alternatives Considered

Sparkcentral, by Hootsuite

Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
Tukio Machini | TrustRadius Reviewer

Sendible

Sendible totally knocks the rest of the competition out of the water. I have literally tried every single other scheduling app that out there and this platform is the best to view and keep scheduled posts up with ease. You can read and respond to messages right from the home screen and organize how you want to see your feed.
olivia lori | TrustRadius Reviewer

Return on Investment

Sparkcentral, by Hootsuite

  • Positive: Clients really like the reporting features.
  • Positive: Being able to search users for our clients who may have reported a complaint [somewhere] other than on social media. Also being able to see if they've reached out to us but deleted a comment is helpful.
Renn Johnson | TrustRadius Reviewer

Sendible

  • Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Sparkcentral, by Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Sparkcentral, by Hootsuite Editions & Modules

Edition
Starter Package$1
Omnichannel Package$$2
Enterprise Package$$$3
  1. Unlimited amount of seats, Best for starters in Messaging
  2. Unlimited amount of users, Best for growing Messaging Teams
  3. Unlimited amount of users, Best for advanced organizations
Additional Pricing Details
Starter Package $ Unlimited amount of seats Best for starters in Messaging Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform Access to all platform features Basic chatbot and automation options No API integrations Up to 2000 closed conversations/month Self service onboarding 24/7 support Omnichannel Package $$ Unlimited amount of users Best for growing Messaging Teams Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform, WeChat, Telegram, Line, ABC, RCS Access to all platform features AI based chatbot and automation options Standard API integrations Up to 5000 closed conversations/month Guided onboarding 24/7 support Enterprise Package $$$ Unlimited amount of users Best for advanced organizations Channels can include Facebook, Instagram, WhatsApp, Twitter, Web Chat, App Chat, SMS, Webform, WeChat, Telegram, Line, ABC, RCS Access to all platform features Advanced AI based chatbot and automation options Advanced API integrations Custom amount of closed conversations/month Customer Success Manager 24/7 support We calculate our price on monthly conversations. There is no extra fee for extra agents. Price on demand. (Request a Demo only, No Pricing Page available yet)

Sendible

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
$29*

* a month

Sendible Editions & Modules

Edition
Creator$291
Traction$891
Scale$1991
Expansion$3991
Custom White Labelprice on request
  1. per month
Additional Pricing Details
15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.

Rating Summary

Likelihood to Recommend

Sparkcentral, by Hootsuite
9.9
Sendible
9.0

Likelihood to Renew

Sparkcentral, by Hootsuite
8.7
Sendible
8.0

Usability

Sparkcentral, by Hootsuite
Sendible
9.0

Support Rating

Sparkcentral, by Hootsuite
9.0
Sendible
9.5

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