HubSpot CMS Hub vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CMS Hub
Score 8.3 out of 10
N/A
HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.N/A
WordPress
Score 8.5 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.N/A
Pricing
HubSpot CMS HubWordPress
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HubSpot CMS HubWordPress
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CMS HubWordPress
Considered Both Products
HubSpot CMS Hub
Chose HubSpot CMS Hub
HubSpot has better SEO features than Squarespace. Alt text for instance. HubSpot has a fully built-in suite of basic tools that need a [variety] of plug-ins for WordPress. However, WordPress is ultimately more versatile. We've decided to keep our CRM with HubSpot, but will …
WordPress
Chose WordPress
Not as user friendly, and much more bloated than these other lighter-weight CRMs, but the available integrations and total customization available from WordPress is unmatched in the industry.
Chose WordPress
WordPress does well against HubSpot for support across a wide user base. It is easier to justify the cost for as opposed to needing to have a Web content platform and HubSpot in addition.
HubSpot is a bit easier for end users to create, maintain and publish content vs. …
Top Pros
Top Cons
Features
HubSpot CMS HubWordPress
Security
Comparison of Security features of Product A and Product B
HubSpot CMS Hub
10.0
9 Ratings
22% above category average
WordPress
8.2
127 Ratings
2% above category average
Role-based user permissions10.09 Ratings8.2127 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot CMS Hub
10.0
8 Ratings
26% above category average
WordPress
6.4
104 Ratings
18% below category average
API10.08 Ratings6.394 Ratings
Internationalization / multi-language10.05 Ratings6.579 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HubSpot CMS Hub
6.4
9 Ratings
17% below category average
WordPress
8.0
133 Ratings
5% above category average
WYSIWYG editor2.17 Ratings8.2120 Ratings
Code quality / cleanliness7.09 Ratings7.3121 Ratings
Admin section9.09 Ratings8.6131 Ratings
Page templates1.29 Ratings8.2128 Ratings
Library of website themes9.09 Ratings8.4130 Ratings
Mobile optimization / responsive design5.18 Ratings8.5129 Ratings
Publishing workflow9.08 Ratings8.5125 Ratings
Form generator9.08 Ratings6.3104 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HubSpot CMS Hub
8.2
9 Ratings
11% above category average
WordPress
7.9
131 Ratings
7% above category average
Content taxonomy8.08 Ratings6.8113 Ratings
SEO support9.99 Ratings8.2118 Ratings
Bulk management9.99 Ratings7.5100 Ratings
Availability / breadth of extensions7.08 Ratings8.5121 Ratings
Community / comment management6.08 Ratings8.6120 Ratings
Best Alternatives
HubSpot CMS HubWordPress
Small Businesses
Divi
Divi
Score 9.8 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CMS HubWordPress
Likelihood to Recommend
9.0
(11 ratings)
8.9
(169 ratings)
Likelihood to Renew
-
(0 ratings)
9.4
(36 ratings)
Usability
10.0
(1 ratings)
9.6
(16 ratings)
Availability
-
(0 ratings)
9.5
(3 ratings)
Performance
-
(0 ratings)
8.6
(2 ratings)
Support Rating
10.0
(1 ratings)
10.0
(10 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(9 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
HubSpot CMS HubWordPress
Likelihood to Recommend
HubSpot
During the season when sales gets really hot, we can run multiple meetings a day. HubSpot helps us as a central location where account executives can catch up quick on information and see KPI's for our team. HubSpot is not helpful in getting contacts or finding information. It is a place for implementing that information and using it effectively
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Automattic
If your business relies heavily on content creation, and particularly on blog posts, then WordPress is really the best option you have. But if you don't have a blog, you only need static pages, or you want to build an eCommerce site, then you might want to explore other alternatives.
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Pros
HubSpot
  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
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Automattic
  • WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy.
  • With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine.
  • The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users.
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Cons
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
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Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
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Likelihood to Renew
HubSpot
No answers on this topic
Automattic
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
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Usability
HubSpot
It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge
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Automattic
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
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Reliability and Availability
HubSpot
No answers on this topic
Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
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Performance
HubSpot
No answers on this topic
Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Automattic
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
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In-Person Training
HubSpot
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
HubSpot
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
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Implementation Rating
HubSpot
No answers on this topic
Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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Alternatives Considered
HubSpot
Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some of our sites.
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Automattic
We have considered and operated within Shopify and Squarespace. Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
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Scalability
HubSpot
No answers on this topic
Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
HubSpot
  • Has helped with visibility
  • Has helped cut cost since we can do more in one place versus having several software departments are using separately
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Automattic
  • WordPress helps us reduce website management costs because we can oversee updates in-house.
  • WordPress is easy to use, reducing the amount of time we spend on website management.
  • The ease of use enables us to offer website management for clients, helping us grow our capabilities/business.
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ScreenShots