HubSpot Marketing Hub vs Keap | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 1788 reviews and ratings

Score 7.9 out of 10

Based on 286 reviews and ratings

Feature Rating Comparison

HubSpot Marketing Hub

Keap

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

HubSpot Marketing Hub

Keap

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

HubSpot Marketing Hub

Keap

Calendaring

Event/webinar marketing

HubSpot Marketing Hub

Keap

Social sharing and campaigns

Social profile integration

HubSpot Marketing Hub

Keap

Dashboards

Standard reports

Custom reports

HubSpot Marketing Hub

Keap

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
Email marketing. The templates provided allow me to easily create, beautiful professional emails.
Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.

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Digital Marketing Manager

Orasi SoftwareComputer Software, 201-500 employees

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Welcomes new prospects warmly via onboarding campaign
Simple, reliable eCourse delivery via content campaigns
Follows up on failed credit cards automatically - genius!
Allows me to track and tag behavior, so people are only getting information I know they are interested in. (Who knew automation could be so PERSONAL??!)
Allows my team to solve any admin difficulties easily, because everyone can see what's going on in a person's record, or in a given campaign.
Gives me a way to get creative with my sales and marketing
Makes me seem like I've got a MUCH bigger team than I actually do/very professional

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Samantha Bennett

Founder & CEO

The Organized Artist CompanyE-Learning, 1-10 employees

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Cons

It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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The landing page builder is functional, but is quite lacking
The email builder is solid, but it would be nice to be able to embed images inline and wrap the text
Reporting is powerful, but not intuitive
Reporting needs more visuals like pie charts, etc.

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Chief Whispering Officer

The Sales Whisperer®Marketing and Advertising, 1-10 employees

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Likelihood to Renew

HubSpot Marketing Hub 10.0

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

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Keap 7.5

Based on 37 answers

We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.

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Marketing Automation Manager

Home Care PulseIndividual & Family Services, 11-50 employees

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Usability

HubSpot Marketing Hub 8.0

Based on 105 answers

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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Head Content Creator

InedoInformation Technology & Services, 11-50 employees

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Keap 6.6

Based on 19 answers

You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.

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Program Specialist

University of ConnecticutHigher Education, 1001-5000 employees

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Reliability and Availability

HubSpot Marketing Hub 9.1

Based on 50 answers

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

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CEO

Trade Area SystemsInformation Technology and Services, 11-50 employees

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Keap 8.8

Based on 10 answers

There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.

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Verified User

Director in Marketing

Management Consulting Company, 1-10 employees

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Performance

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Keap 7.7

Based on 10 answers

OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.

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CEO

Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees

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Support Rating

HubSpot Marketing Hub 8.7

Based on 169 answers

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

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Director of Search

WidewailMarketing & Advertising, 11-50 employees

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Keap 7.0

Based on 26 answers

Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.

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Verified User

Consultant in Sales

Education Management Company, 1001-5000 employees

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In-Person Training

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Keap 8.6

Based on 5 answers

This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.

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CEO

Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees

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Online Training

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Keap 9.5

Based on 5 answers

The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.

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Verified User

Director in Marketing

Management Consulting Company, 1-10 employees

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Implementation Rating

HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

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Keap 8.0

Based on 16 answers

Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.

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Chris LeBrun, MBA, CFRE

Consultant / Owner

Berlin Crush Consulting

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Alternatives Considered

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.

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Meredith Mackay

Consultant

Medical Advantage GroupHospital & Health Care, 51-200 employees

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All of these apps really work in conjunction with Keap (formerly Infusionsoft), not necessarily a competitor. The only app I would say would compete (partially) would be Mailchimp since it sends broadcast emails. I used Mailchimp briefly several years ago and do remember it being a little easier to send a broadcast email, however, the other features of Keap (formerly Infusionsoft) make it worthwhile. Otherwise, I use Zapier to connect dozens of apps, only some listed above to send texts, keep track of schedules, etc. automatically.

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Verified User

C-Level Executive in Corporate

Health, Wellness and Fitness Company, 1-10 employees

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Scalability

HubSpot Marketing Hub 7.3

Based on 7 answers

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

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Digital Media Specialist

Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees

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Keap 7.0

Based on 2 answers

Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.

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CEO

Conversion Marketing Experts, LLCMarketing and Advertising, 11-50 employees

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Return on Investment

Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
We have logged three record-breaking sales quarters.
Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.

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Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

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We are going to hit the million dollar mark later this year and I would say 30-40% of our leads come from our email campaigns.
Our industry makes it very difficult to reach coaches by phone or in person. The only way to communicate with them is through email. Keap is essential for our business.
During the pandemic, Keap worked with us as our revenue tanked. We still grew our customer base through Keap.

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CEO (Chief Executive Officer)

Qwikcut LLCSports, 11-50 employees

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Screenshots

See All (6) HubSpot Marketing Hub Screenshots

See All (3) Keap Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$800¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 1,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Keap Editions & Modules

Edition

Lite	$79.00¹
Pro	$159.00¹
Max	$199.00¹

Per Month

Additional Pricing Details

Pricing starts as low as $79.00. Get started growing your business and learn more about our pricing and features at https://keap.com/pricing. All plans start with 1 user and 500 contacts. The price is $30.00 for each additional user.

Rating Summary

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

HubSpot Marketing Hub

Keap

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