What users are saying about
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Top Rated
1788 Ratings
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Top Rated
286 Ratings

HubSpot Marketing Hub

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1788 Ratings
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Score 8.5 out of 100

Keap

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Score 7.9 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Keap

There are many instances - and many businesses - that could benefit from the use of Keap. For us, it comes most in handy when using many of our tools - as Keap was often considered when designing the tool. That being said, Countdown Timers tool and the custom image link feature on Keap work perfectly together, and add a sense of urgency that contacts didn't know they needed.
McKenna Branaghan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Keap
7.2
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Keap
7.8
Dynamic content
HubSpot Marketing Hub
8.4
Keap
6.7
Ability to test dynamic content
HubSpot Marketing Hub
8.2
Keap
5.0
Landing pages
HubSpot Marketing Hub
8.9
Keap
7.4
A/B testing
HubSpot Marketing Hub
8.4
Keap
6.5
Mobile optimization
HubSpot Marketing Hub
8.8
Keap
6.9
Email deliverability reporting
HubSpot Marketing Hub
8.9
Keap
7.7
List management
HubSpot Marketing Hub
8.9
Keap
8.6
Triggered drip sequences
HubSpot Marketing Hub
9.0
Keap
8.5

Lead Management

HubSpot Marketing Hub
8.6
Keap
7.8
Lead nurturing
HubSpot Marketing Hub
8.8
Keap
8.1
Lead scoring and grading
HubSpot Marketing Hub
8.4
Keap
7.1
Data quality management
HubSpot Marketing Hub
8.6
Keap
7.6
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Keap
8.4

Campaign Management

HubSpot Marketing Hub
8.7
Keap
7.6
Calendaring
HubSpot Marketing Hub
8.4
Keap
7.8
Event/webinar marketing
HubSpot Marketing Hub
9.0
Keap
7.3

Social Media Marketing

HubSpot Marketing Hub
8.7
Keap
5.4
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Keap
5.7
Social profile integration
HubSpot Marketing Hub
8.7
Keap
5.0

Reporting & Analytics

HubSpot Marketing Hub
8.6
Keap
7.2
Dashboards
HubSpot Marketing Hub
8.7
Keap
7.0
Standard reports
HubSpot Marketing Hub
8.7
Keap
7.6
Custom reports
HubSpot Marketing Hub
8.5
Keap
6.8

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Keap
6.7
API
HubSpot Marketing Hub
8.4
Keap
7.9
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Keap
6.9
Customizability
HubSpot Marketing Hub
8.6
Keap
6.8
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Keap
6.0
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Keap
6.5
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Keap
6.0

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Keap

  • Welcomes new prospects warmly via onboarding campaign
  • Simple, reliable eCourse delivery via content campaigns
  • Follows up on failed credit cards automatically - genius!
  • Allows me to track and tag behavior, so people are only getting information I know they are interested in. (Who knew automation could be so PERSONAL??!)
  • Allows my team to solve any admin difficulties easily, because everyone can see what's going on in a person's record, or in a given campaign.
  • Gives me a way to get creative with my sales and marketing
  • Makes me seem like I've got a MUCH bigger team than I actually do/very professional
Samantha Bennett | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Keap

  • The landing page builder is functional, but is quite lacking
  • The email builder is solid, but it would be nice to be able to embed images inline and wrap the text
  • Reporting is powerful, but not intuitive
  • Reporting needs more visuals like pie charts, etc.
Wes Schaeffer | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Keap

Keap 7.5
Based on 37 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Keap

Keap 6.6
Based on 19 answers
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Stacey Stearns | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Keap

Keap 8.8
Based on 10 answers
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Anonymous | TrustRadius Reviewer

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Keap

Keap 7.7
Based on 10 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Keap

Keap 7.0
Based on 26 answers
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Anonymous | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Keap

Keap 9.5
Based on 5 answers
The online training is excellent (now). When we first signed on it was almost non-existent. They have online videos and hold webinars for almost every area of the software.
Anonymous | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Keap

Keap 8.0
Based on 16 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Keap

All of these apps really work in conjunction with Keap (formerly Infusionsoft), not necessarily a competitor. The only app I would say would compete (partially) would be Mailchimp since it sends broadcast emails. I used Mailchimp briefly several years ago and do remember it being a little easier to send a broadcast email, however, the other features of Keap (formerly Infusionsoft) make it worthwhile. Otherwise, I use Zapier to connect dozens of apps, only some listed above to send texts, keep track of schedules, etc. automatically.
Anonymous | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Keap

Keap 7.0
Based on 2 answers
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Keap

  • We are going to hit the million dollar mark later this year and I would say 30-40% of our leads come from our email campaigns.
  • Our industry makes it very difficult to reach coaches by phone or in person. The only way to communicate with them is through email. Keap is essential for our business.
  • During the pandemic, Keap worked with us as our revenue tanked. We still grew our customer base through Keap.
Todd DeNoyer | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Keap Editions & Modules

Edition
Lite$79.001
Pro$159.001
Max$199.001
  1. Per Month
Additional Pricing Details
Pricing starts as low as $79.00. Get started growing your business and learn more about our pricing and features at https://keap.com/pricing. All plans start with 1 user and 500 contacts. The price is $30.00 for each additional user.

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Keap
7.5

Likelihood to Renew

HubSpot Marketing Hub
10.0
Keap
7.5

Usability

HubSpot Marketing Hub
8.0
Keap
6.6

Reliability and Availability

HubSpot Marketing Hub
9.1
Keap
8.8

Performance

HubSpot Marketing Hub
8.9
Keap
7.7

Support Rating

HubSpot Marketing Hub
8.7
Keap
7.0

In-Person Training

HubSpot Marketing Hub
9.1
Keap
8.6

Online Training

HubSpot Marketing Hub
9.1
Keap
9.5

Implementation Rating

HubSpot Marketing Hub
7.3
Keap
8.0

Scalability

HubSpot Marketing Hub
7.3
Keap
7.0

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