What users are saying about
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Top Rated
1383 Ratings
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1692 Ratings

HubSpot

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Score 8.3 out of 101

Marketo

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Score 8 out of 101

Likelihood to Recommend

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Fes Askari profile photo

Marketo

Marketo is better for larger sales & marketing teams that need to have a central hub for repetitive tasks and campaigns that work together on digital marketing to generate leads and sales. Marketo comes with different modules that can work for different marketing methods or goals. In cases of smaller teams, there are other solutions that may be better suited, as the cost for modules can easily add up quickly.
Nathan Sichilongo profile photo

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.7
Marketo
7.8
WYSIWYG email editor
HubSpot
8.5
Marketo
7.4
Dynamic content
HubSpot
8.4
Marketo
7.7
Ability to test dynamic content
HubSpot
8.5
Marketo
7.6
Landing pages
HubSpot
8.9
Marketo
7.4
A/B testing
HubSpot
8.9
Marketo
7.4
Mobile optimization
HubSpot
8.9
Marketo
7.2
Email deliverability
HubSpot
8.6
Marketo
8.2
List management
HubSpot
8.7
Marketo
8.5
Triggered drip sequences
HubSpot
9.0
Marketo
8.5

Lead Management

HubSpot
8.6
Marketo
8.2
Lead nurturing
HubSpot
9.2
Marketo
8.6
Lead scoring and grading
HubSpot
8.8
Marketo
8.4
Data quality management
HubSpot
7.9
Marketo
7.8
Automated sales alerts and tasks
HubSpot
8.7
Marketo
8.1

Campaign Management

HubSpot
8.3
Marketo
7.4
Calendaring
HubSpot
8.4
Marketo
6.8
Event/webinar marketing
HubSpot
8.3
Marketo
8.1

Social Media Marketing

HubSpot
8.9
Marketo
6.7
Social sharing and campaigns
HubSpot
8.8
Marketo
6.9
Social profile integration
HubSpot
9.0
Marketo
6.5

Reporting & Analytics

HubSpot
8.3
Marketo
7.0
Dashboards
HubSpot
8.6
Marketo
7.0
Standard reports
HubSpot
8.2
Marketo
7.2
Custom reports
HubSpot
8.2
Marketo
6.8

Platform & Infrastructure

HubSpot
8.6
Marketo
7.6
API
HubSpot
8.6
Marketo
7.9
Role-based workflow & approvals
HubSpot
8.6
Marketo
7.7
Customizability
HubSpot
8.1
Marketo
7.7
Integration with Salesforce.com
HubSpot
8.6
Marketo
8.7
Integration with Microsoft Dynamics CRM
HubSpot
8.7
Marketo
6.9
Integration with SugarCRM
HubSpot
9.0
Marketo
6.5

Pros

HubSpot

  • A single integrated platform to manage inbound marketing, CRM and sales for the entire company. Many companies start deploying disparate solutions organically. The time will come when it will make sense to migrate the scattered solutions onto a single platform.
  • It is relatively easy to set up with the guided user interface. The HubSpot Academy is rich with educational resources - structured logically - simple short initial video to get the idea across > a more detailed video that goes into the details > finally ending with another video showing how the HubSpot tools can be used to achieve the desired objectives.
  • It is easier to manage a team that is aligned on a single solution. It is easier to make sense of the data that we generate since we do not need to reconcile data from separate systems.
  • HubSpot support is quick to respond to our queries.
Arun C Devan profile photo

Marketo

  • The workflow functions of Marketo are among the best in the industry. You are able to build advanced lead qualifying and sales processes using Marketo and automate tasks that are often done manually.
  • As a B2B platform, Marketo is able to integrate with CRM programs like Salesforce and allow you to take the sales journey. It has the necessary features for seasoned marketers to use, like lead scoring and programs that can track and manage different marketing events and functions.
  • Lead scoring is a huge pro, especially in today's digital marketing and sales. Marketo’s lead scoring system allows your sales team to qualify a lead before pursuing, saving you valuable time and money. The nurturing program is a huge time saver, as you can nurture leads and then qualify them based on what you think.
  • Centralized marketing information. With Marketo, you can view all your digital marketing results in one place. Whether you are using email, landing pages, mobile advertising or forms (which, by the way, Marketo has a lot of to choose and customize), you can easily view this information from within the dashboard.
Nathan Sichilongo profile photo

Cons

HubSpot

  • Include additional social media channels being monitored - eg. YouTube
Arun C Devan profile photo

Marketo

  • Marketo could mostly improve its terminology when naming the features. For example, naming the area where content is uploaded as the "design studio" is confusing. You would think that would be an area where content is designed or edited, but it's not. The naming of their features is very confusing and not intuitive at all.
  • Marketo is not always easy to use when creating landing pages. There have been times when I updated a document, so I had to upload the new version to Marketo. But when clients clicked the link , it still took them to the old version. I've waited a full day sometimes just to come back to the office in the morning and see that my landing page is still not displaying the correct version.
  • I wish Marketo had more email templates. Because we don't know HTML well, it's difficult for us to build our own. One of the expected perks of purchasing a solution is to solve issues like this, but sometimes Marketo's email templates are still very limiting as far as layout is concerned.
Brittney Collier profile photo

Likelihood to Renew

HubSpot

HubSpot 9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Marketo

Marketo 7.8
Based on 139 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

HubSpot

HubSpot 9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Marketo

Marketo 7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Marketo

Marketo 8.5
Based on 21 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo

Performance

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Marketo

Marketo 7.9
Based on 27 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

HubSpot

HubSpot 9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

Marketo

Marketo 6.9
Based on 77 answers
Sometimes it takes awhile to get a response and sometimes the agent gives very minimum information that doesn't help.
Sherry (Shae) Hale profile photo

In-Person Training

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Marketo

Marketo 7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

HubSpot

HubSpot 8.8
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Marketo

Marketo 2.4
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

HubSpot

HubSpot 9.0
Based on 47 answers
Make use of the Inbound Marketing Consultant. This person is going to help you learn the tools and get your first campaigns/blog posts set up, and they are very valuable — especially in the beginning. Also, consider the on-site training in Cambridge, MA. Not only do you get to see the HubSpot Corporate office, but you also get a classroom-style training with the Academy team. It is well worth the investment.
Carah Counts profile photo

Marketo

Marketo 7.1
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

HubSpot

We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Marketo

Of all the options I've used, Marketo is the most customizable and allows you to have the most control over how it's used. While you can get base level functionality out of any of the marketing automation tools I've tried, if you're looking to do anything unique or innovative, I'd recommend Marketo.
Anne Angele profile photo

Scalability

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Marketo

Marketo 7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

HubSpot

  • We get crazy amounts of leads. Offering downloadable content allows us to capture names and emails as prospective clients are interacting with what we produce. My team never had that capability before HubSpot.
  • We are able to nurture our leads easily. Sure, it takes a little while to set it up, but once the email followups are put in place, we are able to sit back and focus on other priorities while workflows nurture our leads. It's really exciting to see the interaction with those emails and change them as needed.
  • We launched our website Monday - today is Friday. Since then, we have already seen triple the leads come in (and good quality ones!!) from the restructure. The website add-on was one of the best decisions in my career to date.
Kate Beebe profile photo

Marketo

  • Efficiency - we are able to recreate campaigns and processes in an easier and faster process.
  • Lead generation - we have increased our lead gen with better landing pages and better lead tracking/conversion.
Christine Roberson profile photo

Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

Marketo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity

Marketo Editions & Modules

Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

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