What users are saying about
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HubSpot

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Score 8.3 out of 101

Marketo

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Score 8 out of 101

Likelihood to Recommend

HubSpot

I think HubSpot works well for small- to medium-sized businesses. It has a comprehensive set of tools that can run much of the sales and marketing automation that is needed for this size of business. I'm not as familiar with Marketo, Eloqua, and Pardot and other marketing automation platforms, but I like the value I get out from HubSpot. I also like all of the implementation partners that HubSpot works with who have been able to come in and help us with our marketing.
Dan Briscoe profile photo

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.5
Marketo
7.7
WYSIWYG email editor
HubSpot
8.2
Marketo
7.1
Dynamic content
HubSpot
8.1
Marketo
7.6
Ability to test dynamic content
HubSpot
8.1
Marketo
7.5
Landing pages
HubSpot
8.7
Marketo
7.3
A/B testing
HubSpot
8.4
Marketo
7.3
Mobile optimization
HubSpot
8.6
Marketo
7.2
Email deliverability
HubSpot
8.9
Marketo
8.3
List management
HubSpot
8.6
Marketo
8.5
Triggered drip sequences
HubSpot
9.1
Marketo
8.4

Lead Management

HubSpot
8.5
Marketo
8.2
Lead nurturing
HubSpot
8.9
Marketo
8.5
Lead scoring and grading
HubSpot
8.7
Marketo
8.4
Data quality management
HubSpot
7.7
Marketo
7.9
Automated sales alerts and tasks
HubSpot
8.6
Marketo
8.0

Campaign Management

HubSpot
8.2
Marketo
7.3
Calendaring
HubSpot
8.2
Marketo
6.7
Event/webinar marketing
HubSpot
8.2
Marketo
8.0

Social Media Marketing

HubSpot
8.3
Marketo
6.7
Social sharing and campaigns
HubSpot
8.2
Marketo
6.8
Social profile integration
HubSpot
8.4
Marketo
6.5

Reporting & Analytics

HubSpot
8.4
Marketo
7.0
Dashboards
HubSpot
8.2
Marketo
7.0
Standard reports
HubSpot
8.4
Marketo
7.1
Custom reports
HubSpot
8.5
Marketo
6.8

Platform & Infrastructure

HubSpot
8.1
Marketo
7.6
API
HubSpot
8.1
Marketo
8.0
Role-based workflow & approvals
HubSpot
8.8
Marketo
7.7
Customizability
HubSpot
8.4
Marketo
7.7
Integration with Salesforce.com
HubSpot
8.0
Marketo
8.5
Integration with Microsoft Dynamics CRM
HubSpot
7.6
Marketo
7.0
Integration with SugarCRM
HubSpot
7.6
Marketo
6.8

Pros

HubSpot

  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process
Chris Knowles profile photo

Marketo

  • My favorite and most-used feature on Marketo is the Design Studio, where I can create landing pages for our marketing assets. It's extremely easy to upload the eBooks, infographics, flyers, etc. that we create about our products. Marketo creates a link to each content piece, which we use in so many places -- on our website, in a content database, on social media platforms, etc.
  • Marketo also does well with lead nurturing. We've been able to gain new clients by sharing content tailored to the groups Marketo has divided our contacts into. This helps us to stay on track and in contact with the customer at every stage in the buyer journey.
  • Marketo helps a lot when it comes to building out HTML emails. I came into my job with no knowledge of HTML, but I am able to easily build HTML emails in Marketo with the templates the platform comes with. This saves us a lot of time and energy, but I also learned more about HTML because the source code of the email is still there if you need it.
Brittney Collier profile photo

Cons

HubSpot

  • Include additional social media channels being monitored - eg. YouTube
Arun C Devan profile photo

Marketo

  • Hard to get everything set up and requires lots of "tribal" knowledge
  • Support is okay at best, takes too long to get a response
  • UI is average, could use an update
David Portnowitz profile photo

Likelihood to Renew

HubSpot

HubSpot 9.8
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Marketo

Marketo 7.8
Based on 142 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

HubSpot

HubSpot 9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Marketo

Marketo 7.6
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Marketo

Marketo 8.4
Based on 23 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Marketo

Marketo 7.9
Based on 28 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

HubSpot

HubSpot 9.8
Based on 79 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

Marketo

Marketo 7.0
Based on 77 answers
Sometimes it takes awhile to get a response and sometimes the agent gives very minimum information that doesn't help.
Sherry (Shae) Hale profile photo

In-Person Training

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Marketo

Marketo 7.0
Based on 11 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

HubSpot

HubSpot 8.9
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Marketo

Marketo 2.8
Based on 27 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

HubSpot

HubSpot 9.0
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Marketo

Marketo 7.1
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

HubSpot

I used ONTRAPORT, previously called Office Autopilot, for a couple of years. I loved it. It was very user friendly.I also used Sendpepper, ONTRAPORT's little brother, for a while as well. I loved it also. It was very user friendly, had a degree of auto email functionality, and was very cheap.Neither were as well set up, user friendly, supported by training, technically supported or with the complexity of functionality as HubSpot though. It was a tough choice and we decided to go with HubSpot because it could handle our planned growth, plus the sales team told me it had auto email functionality - I genuinely think they thought the basic package did, rather than were misleading me on purpose. I don't think I'd have gone with HubSpot if I'd known about the lack of auto email functionality in the basic package, however, I'm glad we did because it is such a good system in so many ways. I'm just frustrated that we can't afford to upgrade to the Professional package now and probably not in the next few years.
Kevin Oubridge profile photo

Marketo

Pardot for me when we have looked into it was missing some functionality that we use as the standard. This may have changed over time. Eloqua is more of an enterprise solution.
David Da Silva profile photo

Scalability

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Marketo

Marketo 7.8
Based on 9 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

HubSpot

  • We get crazy amounts of leads. Offering downloadable content allows us to capture names and emails as prospective clients are interacting with what we produce. My team never had that capability before HubSpot.
  • We are able to nurture our leads easily. Sure, it takes a little while to set it up, but once the email followups are put in place, we are able to sit back and focus on other priorities while workflows nurture our leads. It's really exciting to see the interaction with those emails and change them as needed.
  • We launched our website Monday - today is Friday. Since then, we have already seen triple the leads come in (and good quality ones!!) from the restructure. The website add-on was one of the best decisions in my career to date.
Kate Beebe profile photo

Marketo

  • Better reporting on email clicks and opens which allows insight into interest
Carley Donovan profile photo

Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Basic$2001
Pro$8002
Enterprise$2,4003
  1. per month (up to 100 contacts)
  2. per month (up to 1,000 contacts)
  3. per month (up to 10,000 contacts)
Additional Pricing Details

Marketo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Edition
Spark$8951
Standard$1,7951
Select$3,1951
  1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

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