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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM Cognos Analytics

    Score7.7 out of 10
    N/AIBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.

    $11.25

    per month per user

    Oracle CRM On Demand

    Score9.1 out of 10
    N/AThe basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A
    Pricing
    IBM Cognos AnalyticsOracle CRM On Demand
    Editions & Modules
    On Demand - Standard
    USD 11.25
    per month per user
    On Demand - Premium
    USD 44.90
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    IBM Cognos AnalyticsOracle CRM On Demand
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    IBM Cognos AnalyticsOracle CRM On Demand
    Considered Both Products
    IBM
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    93 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    79 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    92 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    55 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    65 Answers
    No answers on this topic
    Features
    IBM Cognos AnalyticsOracle CRM On Demand
    BI Standard Reporting
    Comparison of BI Standard Reporting features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    7.7
    139 Ratings
    6% below category average
    Oracle CRM On Demand
    -
    Ratings
    Pixel Perfect reports7.6130 Ratings00 Ratings
    Customizable dashboards8.0137 Ratings00 Ratings
    Report Formatting Templates7.5132 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    7.9
    139 Ratings
    1% below category average
    Oracle CRM On Demand
    -
    Ratings
    Drill-down analysis7.4137 Ratings00 Ratings
    Formatting capabilities8.3140 Ratings00 Ratings
    Integration with R or other statistical packages7.397 Ratings00 Ratings
    Report sharing and collaboration8.6134 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    9.2
    137 Ratings
    11% above category average
    Oracle CRM On Demand
    -
    Ratings
    Publish to Web9.837 Ratings00 Ratings
    Publish to PDF8.3133 Ratings00 Ratings
    Report Versioning9.834 Ratings00 Ratings
    Report Delivery Scheduling8.2135 Ratings00 Ratings
    Delivery to Remote Servers9.918 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    7.4
    125 Ratings
    8% below category average
    Oracle CRM On Demand
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.9122 Ratings00 Ratings
    Location Analytics / Geographic Visualization8.0115 Ratings00 Ratings
    Predictive Analytics6.7111 Ratings00 Ratings
    Pattern Recognition and Data Mining6.948 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    7.8
    131 Ratings
    8% below category average
    Oracle CRM On Demand
    -
    Ratings
    Multi-User Support (named login)7.5130 Ratings00 Ratings
    Role-Based Security Model7.5128 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.4128 Ratings00 Ratings
    Report-Level Access Control8.258 Ratings00 Ratings
    Single Sign-On (SSO)8.6112 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    6.3
    109 Ratings
    21% below category average
    Oracle CRM On Demand
    -
    Ratings
    Responsive Design for Web Access6.8104 Ratings00 Ratings
    Mobile Application6.390 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile6.696 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    9.2
    87 Ratings
    17% above category average
    Oracle CRM On Demand
    -
    Ratings
    REST API7.683 Ratings00 Ratings
    Javascript API7.779 Ratings00 Ratings
    iFrames9.912 Ratings00 Ratings
    Java API10.013 Ratings00 Ratings
    Themeable User Interface (UI)9.915 Ratings00 Ratings
    Customizable Platform (Open Source)9.99 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    8.9
    25 Ratings
    13% above category average
    Customer data management / contact management00 Ratings8.025 Ratings
    Workflow management00 Ratings9.024 Ratings
    Territory management00 Ratings8.024 Ratings
    Opportunity management00 Ratings8.025 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.022 Ratings
    Contract management00 Ratings9.024 Ratings
    Quote & order management00 Ratings10.023 Ratings
    Interaction tracking00 Ratings9.024 Ratings
    Channel / partner relationship management00 Ratings10.023 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    9.7
    24 Ratings
    23% above category average
    Case management00 Ratings10.024 Ratings
    Call center management00 Ratings10.023 Ratings
    Help desk management00 Ratings9.024 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    8.5
    24 Ratings
    9% above category average
    Lead management00 Ratings8.024 Ratings
    Email marketing00 Ratings9.022 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    9.0
    24 Ratings
    16% above category average
    Task management00 Ratings9.023 Ratings
    Billing and invoicing management00 Ratings9.022 Ratings
    Reporting00 Ratings9.023 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    8.5
    24 Ratings
    11% above category average
    Forecasting00 Ratings10.024 Ratings
    Pipeline visualization00 Ratings6.623 Ratings
    Customizable reports00 Ratings9.024 Ratings
    Customization
    Comparison of Customization features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    8.2
    24 Ratings
    7% above category average
    Custom fields00 Ratings9.024 Ratings
    Custom objects00 Ratings9.024 Ratings
    Scripting environment00 Ratings5.820 Ratings
    API for custom integration00 Ratings9.023 Ratings
    Security
    Comparison of Security features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    9.5
    25 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.022 Ratings
    Role-based user permissions00 Ratings9.025 Ratings
    Social CRM
    Comparison of Social CRM features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    9.0
    18 Ratings
    18% above category average
    Social data00 Ratings9.018 Ratings
    Social engagement00 Ratings9.018 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    9.0
    22 Ratings
    18% above category average
    Marketing automation00 Ratings9.022 Ratings
    Compensation management00 Ratings9.020 Ratings
    Platform
    Comparison of Platform features of IBM Cognos Analytics and Oracle CRM On Demand
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Oracle CRM On Demand
    9.0
    18 Ratings
    17% above category average
    Mobile access00 Ratings9.018 Ratings
    Best Alternatives
    IBM Cognos AnalyticsOracle CRM On Demand
    Small Businesses
    Cyfe
    Score4 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IBM Cognos AnalyticsOracle CRM On Demand
    Likelihood to Recommend
    8.0
    (159 ratings)
    10.0
    (26 ratings)
    Likelihood to Renew
    8.4
    (31 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (10 ratings)
    9.0
    (2 ratings)
    Availability
    8.6
    (4 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (9 ratings)
    9.0
    (1 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.0
    (7 ratings)
    10.0
    (1 ratings)
    Configurability
    7.0
    (3 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.6
    (40 ratings)
    -
    (0 ratings)
    Data Sources
    8.3
    (40 ratings)
    -
    (0 ratings)
    Ease of integration
    5.5
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    6.4
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    IBM Cognos AnalyticsOracle CRM On Demand
    Likelihood to Recommend
    IBM
    In our environment, we used to use a reporting tool called Crystal Reports and we replaced this tool with Cognos. I would recommend this switch for any one who's using a report tool that can be replaced with Cognos. This eliminates any JDBC or ODBC connections and User setups within any databases which was needed so the users can gain access to the report. Cognos makes logging in and fetching any report much easier.
    Incentivized
    Read full review
    Oracle
    I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
    Incentivized
    Read full review
    Pros
    IBM
    • Enterprise reporting - Create, customise, and run reports on sales trends, consumer sentiment, etc.
    • Dashboard creation and data exploration & analysis - Using drag and drop feature to create ad-hoc visualisation. Additionally, using AI powered natural language query feature for data analysis and dashboard input (formation of pie, bar, line charts). It's useful for no-technical person to put queries around the spreadsheet data to get quick answers.
    • Building insights for accurate decision making - Package reports with data backed insights for stakeholders in pdf, and Excel format to support business ad-hoc cases, forecasting and strategic recommendations on relevant asks.
    Incentivized
    Read full review
    Oracle
    • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
    • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
    • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
    Incentivized
    Read full review
    Cons
    IBM
    • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
    • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
    Incentivized
    Read full review
    Oracle
    • The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
    • The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
    Incentivized
    Read full review
    Likelihood to Renew
    IBM
    For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
    Read full review
    Oracle
    Because am using oracle last 3 years and it’s great
    Read full review
    Usability
    IBM
    We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
    Read full review
    Oracle
    Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
    Incentivized
    Read full review
    Reliability and Availability
    IBM
    Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
    Read full review
    Oracle
    No answers on this topic
    Performance
    IBM
    Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
    Read full review
    Oracle
    No answers on this topic
    Support Rating
    IBM
    Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
    Incentivized
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    Oracle
    As am using oracle very much satisfy.
    Read full review
    In-Person Training
    IBM
    Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
    Read full review
    Oracle
    No answers on this topic
    Online Training
    IBM
    The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
    Read full review
    Oracle
    No answers on this topic
    Implementation Rating
    IBM
    Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
    Read full review
    Oracle
    With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
    Incentivized
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    Alternatives Considered
    IBM
    Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
    Incentivized
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    Oracle
    MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
    Incentivized
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    Scalability
    IBM
    We rate IBM Cognos Analytics a 9 out of 10 for overall scalability. The platform handles large numbers of users, reports, and analytical workloads very reliably. We have experienced strong performance even in demanding enterprise environments with substantial data volumes. Its architecture provides sufficient flexibility to scale resources according to demand, making it well suited for large, business-critical deployments.
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Return on Investment
    IBM
    • The platform can be pretty pricey.
    • Convoluted contracts and they fine you for any breach during audits.
    • Things are changed between releases without any warning and break.
    • It is second to none at being able to customize list and crosstab type reports.
    • You can easily set up a report to be emailed out every day and even have it export the report to a shared folder.
    • On-prem environments can be scaled up pretty much as much as you would like.
    Incentivized
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    Oracle
    • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
    Incentivized
    Read full review
    ScreenShots

    IBM Cognos Analytics Screenshots

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