IBM Digital Analytics vs NICE Actimize | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 50 reviews and ratings

Score 7 out of 10

Based on 7 reviews and ratings

Pros

IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
Fairly straight forward implementation compared to the other major tools
Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well

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Analyst / Interactive Marketing Specialist

PFSwebLogistics and Supply Chain, 1001-5000 employees

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Very intuitive GUI
Extremely customizable
Ease of case management and maintainance

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Venkata Chaitanya Tantravahi

Risk Consultant

Matrix IFSInformation Technology and Services, 201-500 employees

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Cons

The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.

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Web Analytics Implementation

PFSwebLogistics and Supply Chain, 1001-5000 employees

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Being able to adjust the alert parameters by specific account would be helpful.

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Verified User

Consultant in Other

Financial Services Company, 51-200 employees

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Likelihood to Renew

IBM Digital Analytics 6.0

Based on 19 answers

With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market

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Ecommerce Manager

Speedo InternationalTextiles, 51-200 employees

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No score

No answers yet

No answers on this topic

Usability

IBM Digital Analytics 9.0

Based on 1 answer

Very easy to implement and use.

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Verified User

Consultant in Marketing

Online Media Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

IBM Digital Analytics 10.0

Based on 1 answer

Never had any issues

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Verified User

Consultant in Marketing

Online Media Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

IBM Digital Analytics 8.0

Based on 1 answer

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

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Verified User

Consultant in Marketing

Online Media Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

IBM Digital Analytics 2.3

Based on 4 answers

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

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Verified User

Manager in Professional Services

Logistics and Supply Chain Company, 201-500 employees

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No score

No answers yet

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Online Training

IBM Digital Analytics 7.1

Based on 2 answers

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

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Verified User

Consultant in Marketing

Online Media Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

IBM Digital Analytics 9.9

Based on 2 answers

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

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EquinoxRetail, 51-200 employees

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No score

No answers yet

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Alternatives Considered

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

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Verified User

Analyst in Marketing

Banking Company, 1001-5000 employees

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As a fraud prevention consultant i worked both with Actimize IFM And Fico Falcon.
For Card Fraud (debit/credit) Falcon has an advantage, but on the end to end fraud Actimize is a better investment.

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Alex Faivusovich

Business Analyst

Matrix IFSBanking, 201-500 employees

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Scalability

IBM Digital Analytics 9.0

Based on 1 answer

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

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Verified User

Consultant in Marketing

Online Media Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Return on Investment

We spend too much time trying to work around bugs on the new UI.
We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 51-200 employees

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It has more than 300+ clients globally
employs close to 400 experts

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Venkata Chaitanya Tantravahi

Risk Consultant

Matrix IFSInformation Technology and Services, 201-500 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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