Influ2 vs. Net-Results

We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.

Incentivized

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc

• We only spend money on targeting relevant people, our decision makers
• We get to see who is engaging with our content and identify engaged prospects that our sales should go after
• We had a noticeable drop of CPL under the guidance of Influ2 customer success

Incentivized

• Automated emails in a drip campaign that Sales can remove people from.
• Lead scoring and alerts that go right to the lead owner.
• Weekly reports to each Sales person with their hottest lead.
• Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
• Integration with Salesforce. The Sales team can basically trigger their own emails.

• No integration with Mailchimp.

Incentivized

• Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
• Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.

Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.

Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability

When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.

Incentivized

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint

Incentivized

• We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.

Incentivized

• Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
• Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
• Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.