TrustRadius

Influ2 vs. SWZD Intelligent ABM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Influ2
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
SWZD Intelligent ABM
Score 0.0 out of 10
N/A
SWZD’s Intelligent ABM aims to help users plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, users get visibility into the entire buying collective - from the boardroom to the server room. According to the vendor, this actionable intent data can be…N/A
Pricing
Influ2SWZD Intelligent ABM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Influ2SWZD Intelligent ABM
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on the number of people targeted by a client.—
More Pricing Information
Community Pulse
Influ2SWZD Intelligent ABM
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Influ2SWZD Intelligent ABM
Engagement
Comparison of Engagement features of Product A and Product B
Influ2
8.6
2 Ratings
6% above category average
SWZD Intelligent ABM
-
Ratings
Automated routing and prioritization10.01 Ratings00 Ratings
Customer interaction histories7.31 Ratings00 Ratings
Engagement data tracking8.52 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Influ2
8.9
2 Ratings
14% above category average
SWZD Intelligent ABM
-
Ratings
Ad campaign creation8.92 Ratings00 Ratings
Display advertising10.01 Ratings00 Ratings
Social advertising8.92 Ratings00 Ratings
Ad reporting and analytics7.72 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Influ2
10.0
1 Ratings
25% above category average
SWZD Intelligent ABM
-
Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
ABM sales intelligence10.01 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Influ2
10.0
1 Ratings
17% above category average
SWZD Intelligent ABM
-
Ratings
Automated workflow & orchestration10.01 Ratings00 Ratings
Best Alternatives
Influ2SWZD Intelligent ABM
Small Businesses
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.8 out of 10
LeanData
LeanData
Score 9.8 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Influ2SWZD Intelligent ABM
Likelihood to Recommend
8.9
(4 ratings)
-
(0 ratings)
User Testimonials
Influ2SWZD Intelligent ABM
Likelihood to Recommend
Influ2
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Tinesh Kumar | TrustRadius Reviewer
Tinesh Kumar
Internet Marketing Manager
Read full review
Spiceworks Ziff Davis
No answers on this topic
Pros
Influ2
  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success
Verified User
Anonymous
Read full review
Spiceworks Ziff Davis
No answers on this topic
Cons
Influ2
  • No integration with Mailchimp.
Verified User
Anonymous
Read full review
Spiceworks Ziff Davis
No answers on this topic
Alternatives Considered
Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
Anal Patel | TrustRadius Reviewer
Anal Patel
Account Based Marketing Intern
Read full review
Spiceworks Ziff Davis
No answers on this topic
Return on Investment
Influ2
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Verified User
Anonymous
Read full review
Spiceworks Ziff Davis
No answers on this topic
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience. Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience. The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners. Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos. Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns. Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance. Campaign engagements are monitored from a dashboard.

SWZD Intelligent ABM Screenshots

Screenshot of FOCUS: Build your target account lists with accounts currently in-market for your products and services to optimize your ABM and sales efforts. Match your customer database to SWZD+Aberdeen intent data to see the purchase intent of businesses. Expand your view into the account using lookalike capabilities.Screenshot of ACTIVATE: Plan data powered, integrated marketing campaigns to connect with your target accounts and convert your prospects. Engage the buying collective through SWZD to reach the right contact across multiple channels.Screenshot of CONVERT: Using top in-market intelligence paired with bottom of the funnel campaign activation, focus the purchase message to accounts ready to make a decision. Seamlessly integrate real-time intelligence with your CRM/MAP to better support your sales & marketing teams.Screenshot of MEASURE: Monitor overall campaign progress, accounts reached, and site attribution through our easy to use Campaign Analytics dashboard. You can also track company profiles and job title breakdowns within each campaign launched.