inkFrog headquartered in Phoenix provides auction management and ecommerce listing software for vendors selling through major ecommerce platforms (e.g. Amazon, eBay, etc.).
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Optimizely Customized Commerce
Score 8.8 out of 10
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Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.
Inkfrog is a useful upload tool for adding stock from your website to eBay and now also to Amazon, although we don't sell via the latter and we only list to eBay UK. I think it works better as an upload tool than an all-in-one eBay shop management tool and some tasks are easier to do directly on eBay itself. eBay also offers insights - such as offering trending prices - that Inkfrog doesn't. However it is useful in terms of being able to bulk adjust item pricing to include the cost of eBay selling fees. Inkfrog is probably ideal if you have a recognisable product to sell - with our offering it struggles with mapping shop categories (we use lots of sub and sub-sub-categories). Certain listing capabilities cannot be reproduced, such as quantity discounts, and I've never got to grips with mapping products with options and variations, so a lot is left out of our full inventory. Ultimately you will still need to find some time in your day to manage your eBay store - Inkfrog is not 100% reliable sometimes. Inkfrog will also take some of your time and a lot of patience, but ultimately is a huge timesaver for uploading products so it is worthwhile.
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
inkFrog handles product variants really well. Their platform pulls the SKUs and information directly from BigCommerce and then lets me easily customize each variant with different pictures which is really helpful.
It also makes adding multiple listings very easy. Since it imports the item specifics and description directly from BigCommerce I don't have to go through each listing one by one and I can just bulk upload our products onto eBay.
inkFrog also lets me set different templates for shipping, or profiles from different items and then I can apply those in bulk to items which saves a huge amount of time since I don't have to go through every item and change specifics.
Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
The pre-built themes are really bad. Thankfully we don't have to use them and created our own.
The other issue regarding these themes is that they are locked behind a paywall and are a premium feature; subpar themes should not be charged to consumers.
InkFrog also connects with other marketplaces that we also sell on, such as Amazon. Unfortunately, it does not work as well with other marketplaces as it does with eBay, which is a shame since we would prefer to have it all in one place.
Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
We looked at Sellbrite. We really liked Sellbrite in view of its glowing reviews and integration with Etsy. However we didn't fully trial the program so I am not able to comment here more than to say that Inkfrog is by far the most economical option. We currently pay around $10 per month, whereas Sellbrite is nearly $50.
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Overall inkFrog has had a positive impact. It has really freed up huge amounts of time that would be normally spent manually managing eBay listings one by one.
It also has had a very positive impact by using the inventory management which again frees up huge amounts of time since I don't have to go through and manually manage all of our listings. We also do not oversell items anymore which is a giant plus.
inkFrog's template customization has also really really helped by making our listings much more aesthetically pleasing and more professional looking which builds a lot of trust with our eBay customers.
